Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…

Here Comes Mobile Gaming Domination

For marketers, the mobile gaming industry offers a plethora of opportunities. However, some businesses are still hesitant to jump on the gaming train. This is set to change in 2021 as mobile gaming platforms make strategic advances. With more than 80% of consumers now playing digital games, we expect even the most reluctant brands will embrace exciting new ways to engage gaming audiences in the year ahead. A key driving force for greater adoption has been the COVID-19 pandemic, which created a surge of growth in digital…

yellowHEAD Earns a Facebook Marketing Partner Creative Badge for Its In-House Expertise and Proprietary Creative Technology

The Performance Marketing Company Adds Another Badge to Its Agency Services Badge as a Facebook Marketing Partner in Campaign Management yellowHEAD, the AI-powered performance marketing company, announced it has received a coveted Facebook Marketing Partner badge for Creative. Already a Facebook Marketing Partner in the Campaign Management category with a badge in Agency Services, yellowHEAD has now received a second badge based on its in-house creative expertise and proprietary creative optimization technology. Facebook…

BBTV Signs Major International Gaming Content Partners and Expands Global Footprint with Additional 217 Million Monthly Views

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content owners become more successful, provides the following updates: BBTV signs new international gaming partners L'étoile Noire, Acenix, Games EduUu, Mustafa GAME OVER, and VinhMC, who collectively achieve 217 million monthly YouTube views and over 23 million YouTube subscribers. L'étoile Noire is 6th largest YouTube gaming creator in France, Games EduUu is the 12th largest gaming creator in Brazil. In addition, BBTV has…

AppsFlyer Report Shows Major Growth For Mobile Gaming Sector As Demand For Gaming Apps Soars 45% In 2020

With a 95% jump in the average revenue generated from paying users, The State of Gaming App Marketing Report Shows Remarketing is a Missed Opportunity for Gaming Apps AppsFlyer, the global attribution leader, released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of the mobile gaming industry during the first three quarters of 2020. The report analyzed 9.2 billion app installs to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth…

GameOn Technology and Indiana Pacers Team Up to Launch Official Chat Application on Facebook Messenger

Deal to Bring Personalized, Conversational Experiences to Pacers Fans Ahead of the NBA Draft The Indiana Pacers and GameOn Technology, the industry-leading conversational applications platform, announced that the official team chat application is now available on Facebook Messenger, ahead of the upcoming NBA draft. The service allows Pacers fans to chat real-time with their brand, getting news and insights directly from the team they love. Marketing Technology News: Validity Adds Senior Vice President of Customer Success…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media. Spotify Announces Strategic Acquisition Megaphone Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together,…

Ubitus Introduces New Cloud Gaming Solution for Best-in-Class Experiences

With the streaming services settling in happily, it is now the gaming industry’s turn to gain a respectable space among cloud consumers. A range of online service providers and telecom firms are announcing their intentions to start their own services on the cloud gaming platform. These businesses, who have significant benefits in transforming the video game room, have a huge influence on the cloud gaming industry. In similar news, Ubitus, a cloud gaming technology leader has announced its latest Android Cloud gaming…

GameStop Partners With Klarna to Offer Gaming Community a More Innovative and Flexible Shopping Experience Online and in Store

GameStop will also participate in `Playing for Keeps,' Klarna's interactive, live-streamed gaming events featuring world-renowned gamers and celebrities Klarna, the leading global payments provider and shopping service, announced that it has entered into an agreement with GameStop to provide the world's largest retailer of video games and pop culture collectibles merchandise access to its flexible, secure and interest-free buy now, pay later payment service. GameStop will also be featured in Playing for Keeps, Klarna's…

Boyd Gaming Chooses Qualtrics EmployeeXM — Empowering Companies to Actively Close Experience Gaps Across an Entire Organization

Qualtrics, the leader in employee experience and creator of the experience management category, announced that Boyd Gaming, one of the largest and most successful gaming and hospitality companies in the United States, has selected Qualtrics EmployeeXM™. Marketing Technology News: Vision Completes Acquisition of DX Marketing "Now, more than ever, organizations like Boyd Gaming are leading out and investing more to understand what their people need and take quick action to address employee experience gaps in real-time…

InterDigital And Blacknut Announce Joint Research To Drive Cloud Gaming Innovation

Companies expand collaborative research in cloud gaming infrastructure into developing cutting-edge game streaming technologies InterDigital, Inc., a mobile and video technology research and development company, announced a new initiative with a cloud-gaming specialist Blacknut dedicated to developing technologies that improve and enhance the performance of existing gaming technology, including new features that will augment and expand the cloud gaming experience in the future. The new collaboration will leverage…

Playspace By Connatix Emerges As Key Technology For Publishers

Connatix, the next-generation video technology company for publishers, announced that multiple publishing partners have successfully integrated with the Playspace platform including AccuWeather, Gray TV, and The Washington Times. In June, Connatix launched Playspace as the first video monetization technology that creates relevant, editor-friendly formats with built-in revenue. Playspace makes it easy for publishers to boost their video revenue while enhancing the editorial experience by generating swipeable story units…

Hyland Appoints Technology Executives To Drive Technology Innovation

Hyland, a leading content services provider, promoted two technology leaders Sam Babic, Senior Vice President, and Chief Innovation Officer, and Derek Walker, Senior Vice President of Engineering. The new roles were announced by Executive Vice President and Chief Product Officer, John Phelan, during his keynote address at CommunityLIVE, annual user conference. Throughout his career at Hyland, Babic has focused on implementing the most modern and innovative development strategies to remain in lock step with customers'…

Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa

With the subscription-based service, JumiaPay consumers will have full access to Jumia Games with thousands of high quality games Mondia, a leading technology company which specialises in the marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform, announced the launch of Jumia Games, a competitively priced entertainment category on the JumiaPay App. In its first phase, the fully branded gaming portal is available in five African countries including Egypt, Nigeria, Morocco, Kenya…

Adverty Completes Integration With US-Based Digital Advertising Technology Platform Smaato

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale. Marketing Technology News: NAB Show Launches NAB Amplify, Serving Global Media and Entertainment Community Adverty, the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from iClick, Tru Optik, Adverty, etailz, and Aqfer. iClick Announces Upgrade Of Advertising Campaign Management Tool -IActivate iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched an upgrade of its ultimate advertising campaign management tool, iActivate. Tru Optik Launches Self-Service Data Marketplace to Power…

VENN Launches New Age Gaming TV Network with Amagi

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, announced that VENN has launched a sophisticated free-to-view new age gaming TV network built on Amagi’s platform. The new 24X7 live network is now available on major social media platforms including Twitch, Twitter, YouTube, Facebook, as well as its owned and operated App. It will soon be available on key Free Ad Supported TV (FAST) platforms as well as cable networks. Launched on August 5, 2020, VENN is designed for the streaming generation…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Playwire, Venatus, Anzu.io, Rakuten Advertising, and Mediavine. Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google …

Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization

The online conference, put on by Playwire and supported by Google, will give website owners and creators unparalleled information into website vitals and how it relates to advertising online Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google supporting this event as part of the Google Certified Publishing Program (GCPP). Virtual attendees of the event will gain comprehensive…