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Clari Launches New Platform to Connect Enterprise Go-To-Market Teams

Connected Revenue Operations Drives Full Funnel Accountability Across Sales, Marketing, and Customer Success to Improve B2B Effectiveness Clari announced its Connected Revenue Operations platform, extending its data platform, automation and AI analytics to all parts of the revenue team, including sales, marketing, and customer success. Incorporating business activity data from an ecosystem of dozens of partners, the new platform transforms revenue operations to be more connected, efficient and predictable.…

MarTech Interview with Steve Taylor, CEO, BlueRush

"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven by deep customer insights, is an even more powerful format." Tell us about your role and journey to Customer Experience Management? What made you join BlueRush? I started working in Customer Experience in the pioneer days of web development (the mid 90’s). I’ve always had a passion for creating unique digital experiences that help drive measurable business results. When I saw the power of the…

Taboola Expands Strategic Partnership with Business Insider

Leading Business News Publisher Adopts Innovative Taboola Feed to Enhance User Experience Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business Insider, which reaches 75 million unique users per…

Insightly Extends Its Industry Leading CRM with New Territory Visualization, Analytics, and Pricing and Quoting

Next Generation Data Visualization Allows Businesses to Easily Represent Sales Territories on More Than 30 Regional and International Maps Using a Range of User-Defined Criteria Insightly, the CRM for building lasting customer relationships, announced the latest version of its product. The new version features innovations in territory visualization, pricing and quoting, and analytics. “One of Insightly’s core values is that we build product that makes the complex, simple,” said Anthony Smith, founder and CEO,

Salesforce Chairman and Co-CEO Marc Benioff to Speak at the 2019 Goldman Sachs Technology and Internet Conference

Salesforce, the global leader in CRM, announced that Chairman and Co-CEO Marc Benioff will speak at the 2019 Goldman Sachs Technology and Internet Conference in San Francisco. Benioff will participate in a fireside chat with David Solomon, Chairman and CEO of Goldman Sachs, on Wednesday, February 13, 2019 beginning at approximately 4:40 p.m. PT. In January, Salesforce, announced Salesforce Tower Dublin, significantly expanding the company’s regional headquarters in Ireland. As part of the expansion, Salesforce plans to…

MarTech Interview with Daniel Kushner, CEO, Oktopost

"A/B testing will be a thing of the past since AI will learn what are the most effective results and recommend the right course of action." Tell us about your role and journey into Social Media Marketing. What inspired you to start a Social Media Monitoring company? In my previous role, I was the VP Marketing of Nolio, an application release automation company. All the demand gen channels we were using were measurable — all but one: organic social. I was reporting to the CEO, and he always asked me the same question:…

FiscalNote Names Josh Resnik Chief Content Officer and SVP/Publisher

Resnik to Redefine and Direct Technology and Media Company's Content Production, Distribution, and Monetization Strategy FiscalNote, a technology and media company providing information services and software that connect the world to their governments, announced that Josh Resnik has joined as Chief Content Officer and SVP/Publisher. In this role, Resnik will guide FiscalNote's strategy for producing, distributing, and monetizing content, including serving as SVP/Publisher of CQ and Roll Call, as well as leading all…

Meredith Corporation Names Catherine Levene Chief Strategy Officer

Meredith Corporation, the leading media and marketing company reaching 175 million American consumers – including 80 percent of US Millennial women – announced that Catherine Levene has been named Chief Strategy Officer. She will begin her new duties on January 14. Levene will advise President and CEO Tom Harty and the senior leadership team in setting Meredith's strategic direction, with a particular focus on growing the company's digital lifestyle portfolio. Levene will also work closely with Chief Development Officer …

Interview with Álvaro Verdoy, CEO, Sales Layer

"Better integrations, faster setups, Machine Learning and AI — this distribution model can bring lots of benefits to your daily work."Tell us about your role and journey into technology. What made you join Sales Layer? I was a technology consultant for 10 years, and found the same problem in every company: managing thousands of images, descriptions, specifications… in a growing number of sales channels. How do you see SaaS landscape evolving with better automation and analytics platforms? Better integrations,…

Moz Survey Finds 64% of Marketers Agree Google is Becoming the New Local Business Homepage

Search Engine Optimization Leader Launches Report on Current State of Local Search Moz, Inc., the leader in search engine optimization technology, launches “The State of Local SEO” report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies and tactics in local search. .@Moz Survey Finds 64% of Marketers Agree Google Is Becoming the New Local Business Homepage The report states, while 64 percent of respondents acknowledge local search results on Google act as…

DexYP CEO Announces Thryv Partner Program at Yext ONWARD 2018 Conference

Joe Walsh, DexYP CEO, announced the Thryv Partner Program during his fireside chat with Yext Founder and CEO Howard Lerman at the Yext ONWARD 2018 Conference in New York City held October 23 - 25. “We believe in the American dream of running your own small business and we know others believe in it too,” said Walsh. “Our Thryv Partner Program allows us to build partnerships with other companies who help small businesses, such as marketing agencies and IT specialists, to promote and sell Thryv software to small business…

SAS Is No. 1 in Advanced and Predictive Analytics Market, Says IDC Report

SAS again surpasses all predictive and advanced analytics suppliers, according to the IDC report, Worldwide Big Data and Analytics Software 2017 Market Shares: Healthy Growth Across the Board. SAS led with a 30.8 percent market share in 2017 in the advanced and predictive analytics category, more than twice that of the next-closest competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has exhibited continued growth every year in the category. "SAS…

Long Lines and Frozen Checkout Pages: Brits Reveal Their Biggest ‘Shopping Stressors’

Long queues in store and freezing checkout pages are the UK’s biggest contributors to shopping stress. That’s according to new research from experience analytics platform, Clicktale, which examined the ‘shopping stressors’ of over 1000 UK consumers, online and in-store. Of those surveyed, 76% reported high levels of stress when a retail app freezes during checkout, this rose to 82% for those shopping via a web browser. Discount codes failing at the checkout were the UK’s second biggest online shopping stressor, with 80%…

Interview with Jon Lee, CEO and Founder, ProsperWorks

"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data."Tell us about your role at ProsperWorks and how you got here. What inspired you to find a CRM platform? I’ve been an entrepreneur since I was 26 years old. I started an AdTech company that I sold at 28, traveled for a year, and then founded DNA Games which I later sold to Zynga. I decided to start ProsperWorks while I was in between companies and gave some thought to the meaning of my life and…

TechBytes with Sandeep Soman, VP Product and Design, Brainshark

Sandeep Soman VP Product and Design at Brainshark Selling with AI and intelligent assistants could transform the entire sales funnel. Training machines and humans for sales using AI sounds very interesting. Isn't it? However, technology providers are still exploring the best possibilities of coaching virtual agents at the same level (maybe, even more!) as that of human sales reps. AI in sales coaching and enablement is a complex scenario,  yet a delectable one. Therefore, to have a crystal clear idea of how modern…

Interview with Etai Beck, CEO and Co-founder, Folloze

"In order to master ABM strategy, CRM data has to be as clean, accurate and as up-to-date as possible – down to the account, buying center and contact."Tell us about your role at Folloze and how you got here. What’s the most fascinating aspect of leading an ABM platform? I’m the CEO and one of the co-founders at Folloze. We are so excited to be writing the next chapter in marketing innovation history. As inbound marketing has matured and become a well-established practice, we are ready for the next challenge in B2B…

Here’s What Was on Everyone’s Take-Away List at Revenue Summit 2018

The One-Day Event Talked About the Most Innovative and Actionable Best Practices to Scale Revenue While Being a Phenomenal Destination for C-Level Enterprise Leaders, Junior Sales, Sales Management, and Demand Generation Marketers Missed one of the most amazing sales and marketing conference of this year? Don’t worry; we bring you a gist of what took place in San Francisco, California at Revenue Summit 2018. Hosted by Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, The…

What Every Sales Leader Should Know About Conversation Intelligence Technology

Public Answers to Some Frequently Asked Questions Conversation intelligence technology is one of the newest, most impactful sales technologies available today. It’s helping hundreds of sales organizations increase quota attainment and performance across their entire teams. But since it’s so new and novel, there are a lot of questions about it from both current users and potential users. This post outlines a list of frequently asked questions about this new technology, and our answers to them. We hope you find it…

This Is the Key Difference Between Your Star Reps and the Rest of Your Team

Great conversations. That’s what differentiates your top sales reps from everyone else on the team. Sceptical? Let’s take a look at exactly what happened during one million sales conversations to see how top performers behaved differently. Don’t worry … my team at Gong already did the heavy lifting on this one. That’s how many recorded conversations we’ve picked apart using artificial intelligence. (True story.) So it’s not surprising that we’ve reached a few conclusions. I’ll talk about specifics below, but…

Interview with Daniel Zamudio, Founder and CEO, Playboox

"A common complaint from Heads of Marketing and Sales is lack of consistency in messaging."Tell us about your role and how you got here. What inspired you to conceive a Sales Enablement platform? As the founder of Playboox, we saw an unmet need in the market to enable sales organizations to more effectively and consistently execute their sales process. To achieve sustainable, scalable and repeatable sales success, it’s essential that sales organizations excel at sales process execution. We define this as the ability to…