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Nevion Announces Record Year, Reporting a Healthy 16% Overall Revenue Growth in 2017

Virtualized media production solutions provider sees impressive growth, led by IP networking solutions and services  Nevion, the award-winning provider of virtualized media production solutions, has reported 47% growth in IP and software defined networking solutions and 67% growth in its services business. Nevion’s overall revenue has grown by 16% year-on-year. This growth reflects a shift in the market from pure hardware towards software-defined technologies and from product sales to solutions and value driven…

Unified Unveils Health Checks Solution for Transparent Social Advertising Reporting

New Unified Solution Provides Brands and Agencies a Way to Verify Their Campaign Data, Reporting, and Performance for Transparent Social Advertising Reporting Unified, a leading social advertising data and intelligence platform provider has announced the launch of its newest solution, Health Checks. With the help of a Health Check, for the first time, brands and agencies will be able to get a third-party objective opinion about their social advertising strategies, performance, best practices and potential missed…

Women’s Day Exclusive: Momentum Worldwide Announces New Flex Work Initiatives for Healthy AdTech Ecosystem

New Woman-Friendly Initiatives Support Flexible Schedules and Remote Working and Offer Health and Wellness Programs In honor of International Women’s Day, Momentum Worldwide, the world’s first global Experiential Advertising Agency, is announcing key flex work initiatives for its employees in the United States. The initiatives aim to help employees have options for flexible work arrangements as well as access to quality programs that improve health and wellness.  New initiatives by Momentum are being implemented as a…

PulsePoint Acquires Vitality Ad Lab to Expand Programmatic Health Advertising Footprint in Europe

Acquisition Reinforces PulsePoint’s Commitment to Evolve the Health Technology Ecosystem PulsePoint, the leading global authority in programmatic healthcare technology, announced the acquisition of Vitality Ad Lab, a UK-based private advertising exchange focused on the European healthcare sector. The acquisition accelerates the growth of PulsePoint’s programmatic health presence in Europe, through the addition of an experienced digital health advertising team with deep-rooted relationships and innovative market-specific…

Women Tech Council Recognizes Top Women Technology Leaders

Women Tech Awards with Oracle CEO Safra Catz Recognize Tech Leaders Expanding and Shaping the Technology Industry The Women Tech Council (WTC) announced the recipients of the Women Tech Awards, a program to recognize women across all technology disciplines who are trailblazing new paths, leading and founding technology companies, and building innovative tools, technologies and experiences. The program, now in its 10th year, highlighted seven award recipients, 17 finalists and two university students with Oracle CEO …

3 Ways That IoT Technology Will Change The Future of Marketing

Content fuels the engine of modern-day marketing and driven by a focused sales strategy. The purpose of marketing is to deliver a valuable message to the right customer, at the right time, so they have a higher likelihood to purchase a given product or service. As companies continue to find ways to make their marketing dollars more efficient and increase their marketing efforts, many businesses are looking to networking and algorithms to drive their future marketing strategies. As the online environment becomes faster,…

Apps: Good for Your Business and Your Health

Mobile gaming in 2016 forever changed the way people use their smartphones. The reinvention of two different children’s media franchises, Pokémon and Mario, paved the way for some of the year’s biggest mobile advertising trends. However, it’s not just the popularity of Pokémon Go and Mario Run that is staggering. The important business implications and new opportunities for marketers to engage with audiences are the true game changers. One of the first businesses to take advantage of the game as a marketing tool was Huge…

Choozle Strengthens Technology Stack with Hire of John Schnipkoweit – Its First CTO

Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, today announced the hire of its first Chief Technology Officer, John Schnipkoweit, to provide strategic direction and leadership for all technical aspects of Choozle; with a focus on scaling for market expansion and new products, as it relates to engineering, architecture and partnerships. Prior to joining Choozle, Schnipkoweit has founded multiple technology…

Interview with Rohit Prabhakar, Head of Digital Marketing & Technology – McKesson

"AI, for me, is still very premature. Even the best products in the market, most AI vendors are unable to answer my questions."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I started my career in IT as a software engineer, I’ve been a web developer, an architect, a team lead to program manager. I then moved to doing sales for a Fortune 500 firm for 2 years in the Bay area which I really enjoyed. I then moved to product management where I was introduced to marketing, and now…

AdParlor Introduces First AI-Powered Technology to Enhance Social Media Advertising Effectiveness

Investing in social media is not a viral content marketing strategy anymore. Marketers are taking serious efforts to leverage this platform to create enriching customer engagement and make predictive analytics on user behavior. Success in social media marketing, however, becomes ominous with the addition of the sixth element of MarTech –Artificial Intelligence (AI). AdParlor, the leading all-in-one shop for social media advertising platform, announced world’s first AI-powered analytical capability to test ad effectiveness.…

Independent Study Finds Businesses Achieve 462% ROI with Freshdesk Omnichannel

By automating processes and reducing ticket handling time, Freshworks' customer support platform provides a payback in less than three months Freshworks Inc., the customer engagement software company, announced a new commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting which found Freshworks' customer support offering, Freshdesk Omnichannel, provides a three-year return on investment (ROI) of 462% for midmarket customers. The study shows that Freshdesk Omnichannel meets the needs of…

Huami Announces Amazfit HomeStudio: The World’s Most Personal and Immersive Connected Fitness Device

Partnered with STUDIO, to Bring A Premium Connected Treadmill at an Unbelievable Value CES – Huami, one of the world’s largest wearables companies, and STUDIO, the worldwide leader in fitness entertainment, are announcing Amazfit HomeStudio. Unveiled exclusively at Huami’s keynote at CES 2020, Amazfit HomeStudio combines Huami’s commitment to delivering the latest in AI development & Sports Technology with STUDIO’s mission of creating digital experiences that help people reach their fitness goals. Amazfit…

Interview with Chris Dobson, CEO, The Exchange Lab

"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began." On Marketing Technology MTS: Tell us about your role at The Exchange Lab and how you got here.? (What inspired you to be part of a programmatic AdTech company?) My media career has spanned client, agency, TV and digital, always seeming to move on, as consumers do, into new media…

Interview with Clint Oram, Co-founder and CMO at SugarCRM

"If the CRM doesn’t provide an easy user experience that makes their job simpler, marketing folks just won’t use it."On Marketing Technology MTS: Tell us a little bit about your role and how you got here I helped found SugarCRM in 2004 with the goal of empowering companies around the world to transform their customer relationships and turn their customers into loyal fans. I was one of the original architects and developers of the Sugar platform, and focused on building out the product, company, partners, and community.…

iProov Partners With Evernym to Simplify Onboarding and Device Binding for Personal Identity Management

iProov, the leading provider of biometric authentication technology for Genuine Presence Assurance,  announced its partnership with self-sovereign identity (SSI) specialists, Evernym. Evernym is the market leader in SSI, working with over 100 organizations in the technology, government, nonprofit, finance, insurance, communications, and healthcare sectors to issue, accept and verify portable digital identity credentials. Marketing Technology News: Meredith Corporation Launches Meredith Data Studio iProov’s Genuine…

Qumu Announces Another Major Feature Release for Video Control Center Customers

Leading Enterprise Video provider adds Qumu Analytics Engine (QAE), Qumu Messaging Service (QMS) and new Zoom App to already feature-rich technology platform Qumu, the leading provider of best-in-class video technology for the enterprise, has announced the release of Qumu Video Control Center (VCC) Version 10.5, the customer-hosted deployment of Qumu’s intelligent Enterprise Video platform. This release includes a new Qumu Analytics Engine (QAE) which provides comprehensive, real-time and historical usage reporting of both…

TaskRay Announces TaskRay Open on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

During the COVID-19 pandemic, TaskRay's customers can now benefit from utilizing TaskRay Open to manage the complex, and evolving, process of reopening their facilities TaskRay  announced that TaskRay Open is now part of the Salesforce AppExchange COVID-19 Resources for Businesses, a dedicated resource page designed to help customers navigate this challenging time. TaskRay Open provides businesses and organizations a template solution to manage the return to their physical spaces. From offices to banks, retail, college…

Apervita Value-Based Contract Cloud Platform Reinvents Performance Engagement for Payers and Providers

Payers now have a cloud solution to administer and run performance analytics on value-based contracts Apervita, a trusted technology leader in healthcare collaboration for payers, providers and other stakeholders, formally launched QPay, a platform for payers and providers to jointly manage value-based contracts in their networks. QPay offers a flexible, secure cloud platform for optimizing the success of payer contracts based on performance metrics. To reduce friction and enable performance transparency throughout the…

Salesforce Announces Work.com For Schools and $20 Million to Help Schools Reopen Safely and Support Student Learning Anywhere

Technology helps schools make smart decisions on when it's safe to return to campus, monitor the health of students and teachers, and better support those who are learning remotely Company grants $20 million to San Francisco, Oakland, Indianapolis, Chicago and New York City school districts to support distance learning and help bridge the equity gap for students and educators Salesforce's education investment now totals $118 million Salesforce, the global leader in CRM, announced Work.com for Schools to help schools…

Neura Deploys ViruScore First-Ever COVID-19 Predictive Testing Solution

The solution was found to increase testing capacity by 6X and produce significantly faster results with an accuracy level of 98%. Those improvements are enabling the full benefits of pool testing, which relies on the highly accurate classification Neura provides Neura, the leader in AI-powered behavioral intelligence providing real-world insights for health organizations, governments, and consumer brands announced the adoption of ViruScore™ COVID-19 predictive testing solution. Neura's Human Behavioral Intelligence…