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Cardinal Health Selects Nielsen as US Retail Analytics Provider

Nielsen announced that Cardinal Health has selected Nielsen as its primary US analytics provider for retail syndicated market and panel data. Nielsen will be the provider of retail market data for Cardinal Health, supporting its strong network of independent retail pharmacy partners. With this announcement, Nielsen will be adding new retail outlets to their retail measurement universe, inclusive of independent and chain drugstores within the US market. The latest Nielsen data shows that consumers have spent $49 billion…

Invoca Achieves 115% YoY Growth Fueled By Enterprise Customers in Telecommunications, Financial Services, and Healthcare

Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls Invoca, an AI-powered call tracking and analytics company, announced impressive business growth as more enterprise marketers uncover a new source of revenue from connecting digital marketing and inbound phone calls. In the second half of 2018, Invoca grew ACV (annual contract value) by 115% relative to the same period in 2017. And the company drove especially strong traction in the enterprise segment of the…

Mobile Payments Platform, MOVO, Secures Patents for First-In-Industry Technology

Enabling Real Time Payment Card (RTPC) technology, MOVO, a mobile payments platform and app, announced the issuance of US Patent No. 10,127,528 and the allowance of a Canadian counterpart expected to issue as Canadian Patent No. 2,934,603 in the short term, relating to a collaborative worldwide financial services ecosystem for provisioning RTPC. MOVO's technology, known as HYPERBIN, is a cutting-edge system linking yesterday's old world card issuing technology to the new world of revolutionary digital payments, promoting…

Salesforce Delivers New Health Cloud Innovations to Personalize Patient Experiences to Improve Outcomes

Now Care Providers Can Bring Together a Patient's Care History with Social Determinants of Health to Improve Wellness, Adherence and Outcomes Salesforce, the global leader in CRM, delivered new innovations to Salesforce Health Cloud that improve healthcare through connected, intelligent patient engagement. Health Cloud brings the world's #1 CRM to healthcare, enabling providers like Piedmont Healthcare and 180 Health Partners to personalize patient interactions and improve outcomes. With new Social Determinants of Health…

Number of Paid Memberships on Leading Chinese Online Video Platform to Reach 100 Million in 2019, Technology and Innovative Content to be…

Entgroup, a leading Chinese consulting firm, announced the release of a new corporate report, entitled Observations on the 2018 China Paid Video Market. According to the report, the number of paid members subscribing to China's online video platforms will surpass 300 million during 2019. This figure was 230 million members at the end of 2018, a number which has increased at a compound growth rate of 119 percent over the past three years, a much faster pace than compound growth in the overall number of Chinese internet users,…

Fairview Health Services Deploys Salesforce to Support Customer Engagement Transformation Efforts

Salesforce Health Cloud, Marketing Cloud, Heroku and Mulesoft Will Provide Fairview with a Single Platform for Customer Engagement and a 360-Degree View of Each Customer Salesforce, the global leader in CRM, announced at the annual HIMSS Conference in Orlando that Fairview Health Services—one of the largest nonprofit health systems in Minnesota—selected Salesforce as its platform for customer engagement. With Salesforce, Fairview will get a 360-degree view of each customer and the tools to better understand and manage…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

IHS Markit White Paper: The Top Technology Trends of 2019

Transformative Technologies Lead to Shifts in How Enterprises Function and How Individuals Live Everyday Life From the potential of 5G, to the power of artificial intelligence (AI), our connected lives are being shaped by the convergence of transformative technologies. For its latest complimentary white paper, “The Top Trends of 2019: Powered by Transformative Technology,” leading analysts from business information provider IHS Markit explore how these technologies are coming together in new and powerful ways,…

nFusz Files Patent Application for Its Unique In-Video Call-To-Action Technology for Mobile Devices

Adds Chad Thomas as Chief Technology Officer nFusz, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announced it has filed a patent application for its unique interactive video technology, and also expanded its senior management team with the addition of new Chief Technology Officer, Chad Thomas. The patent application covers the use of in-video, clickable calls-to-action (“CTAs”) displayed on mobile devices, particularly, devices utilizing Apple’s IOS…

TapClicks Ranked No. 163 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500

MarTech Leader Recognized Among Fastest Growing Technology Companies in the San Francisco Bay Area for Innovation in Marketing Analytics and Operations TapClicks, the global SaaS leader in marketing analytics, reporting, orders, and workflow, announced it has ranked as number #163 on Deloitte's Technology Fast 500 national award, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. TapClicks was also named as #32 fastest growing technology…

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…

Smartly.io Launches Creative Studio Service and Receives Facebook Creative Platform Badge for Automation Technology

Creative Automation and Design Services Help Brands Create Thousands of Creatives to Drive ROI Across Facebook and Instagram Facebook, Instagram and Pinterest advertising platform Smartly.io has received Facebook Creative Partner Certification for its work in scaling mobile-first creative execution. This comes after this year's release of Smartly.io's automated Video Templates tool and builds on its existing Marketing Partner Certification. The company also launched Creative Studio, a new in-house team that leverages its…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Snapchat Releases Retail Footprints ‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers Phrasee Declares War on…

Spot Trender Launches Reimagined Brand Tracking and Ad Testing Technology

The launch of the new Spot Trender Cloud has been deemed wildly successful. In 2018, more than 80% of Spot Trender's full-service clients have adopted and migrated over to Spot Trender Cloud, which aims to be more predictive of actual sales, while being significantly faster and more cost effective than traditional competitors. According to Forbes, companies who adopt data-driven marketing are six times more likely to be profitable.  The market lacked a single solution that would enable marketers to achieve all of their…

Periscope Data Experiences Dramatic Growth in 2018, Develops New Technology Partnerships and Builds All-Star Client Roster

Company Announces 180+ Expansion Deals Closed, 70 Percent Increase in Average New Deal Size, Opens New San Francisco HQ Periscope Data, the world's leading analytics platform for data professionals, announced a series of technology investments, partnerships and clients in 2018 to add to their growing footprint in the analytics market. Periscope Data works with companies across the most innovative industries including Transportation/Logistics, SaaS, Media & Entertainment, Finance and Healthcare/Tech, and these…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important events occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Episerver Named a Leader Again in the 2018 Gartner Magic Quadrant for Web Content Management Research Analysts Evaluated Episerver on Ability to Execute and Completeness of Vision Scroll Free September; An Ode to Mental Health The…

Scroll Free September; An Ode to Mental Health

The Purpose of Scroll Free September Aims to Slowly Detach Us from Social Media. the Public Health Body Urges People to Take Back Control and Abstain from the Fixation Segregating months for abstinence is a dutiful attempt which is made by most to fulfill an aim. The Royal Society for Public Health is the mastermind behind the campaign “Scroll Free September”. Scroll Free September was launched with the aim of reducing social media usage with an attempt to curb addiction. Scroll Free September works to reduce the use…

VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award

Company Recognized for Its AI-Driven, Speech-Based Predictive Analytics Technology for Building Personality Profiles and Forecasting Behavioral Tendencies VoiceSense, an innovative provider of speech-based predictive analytics solutions, announced that the company has won Speech Technology Magazine's 2018 Star Performer Award for its groundbreaking speech-based predictive analytics technology used to build AI-driven personality profiles that forecast behavioral tendencies. Speech Technology Magazine's Speech Industry…

80 Percent of Marketers Concerned Their Marketing Technology Vendors Might Expose Their Company to GDPR Legal Risks

New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant; Most Companies Still Working Toward Compliance Demandbase, the leader in Account-Based Marketing (ABM), unveiled the results of its Privacy and GDPR survey, issued in conjunction with global research firm, Demand Metric, to understand marketers' approach to data privacy. The research was conducted about one month after the GDPR deadline and found that 23 percent of marketers surveyed were not even aware of the GDPR. Of…

Millennial Parents Cool with Babies Wearing AI Health Trackers, Finds IEEE

IEEE Unveiled 'Generation AI 2018: Second Annual Study of Millennial Parents of Generation Alpha Kids'; Examined How Health- and Medical-related AI Technologies will Impact the Lives of the Most Tech-Infused Generation IEEE, the world's largest technical professional organization dedicated to advancing technology for humanity, recently unveiled "Generation AI 2018: Second Annual Study of Millennial Parents of Generation Alpha Kids."  The latest IEEE survey illuminates how millennial parents in the US, the UK, India, China,…