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MarTech Interview with Kevin Kohn, CEO at iQ Media

"More informed advertising is more meaningful and relevant advertising and that starts and ends with better data." Tell us about your role and journey into Technology. What inspired you to start at iQ Media? I started my career in sales for a large company and was always drawn to technology, especially technology that was on the cutting edge. That curiosity led me to explore several different fields: MarTech, e-commerce, AdTech, and later, TV advertising. I was introduced to iQ Media by Edison Partners, where I was an…

4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network

New Company Merges 4C’s Teletrax and iQ Media to Bring Together Paid and Earned Media Monitoring, Measurement and Signaling in Local, National and Global Markets 4C and iQ Media announce the investment in and creation of a new entity, Kinetiq, that combines iQ Media and 4C’s Teletrax.  Kinetiq will serve as the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq will operate globally, with US…

iQIYI Partners with MediaTek to Provide AV1-powered Ultra HD Streaming Experience in 5G Era

iQIYI Inc., an innovative market-leading online entertainment service in China, announced that it has forged a partnership (the "Partnership") with the global fabless semiconductor company MediaTek to support the AOMedia Video Codec 1.0 ("AV1") video coding technology on Android devices through MediaTek Dimensity 1000 5G SoC series, becoming the first company in China to deliver the AV1 stream. The partnership will enable both sides to jointly promote the application of AV1 technology. In the future, iQIYI users will be able…

Vubiquity, an Amdocs Company, to Provide Airtel Africa with Multi-Country Premium Media Content and Curation via Content-as-a-Service…

Vubiquity, an Amdocs company, and one of the leading global providers of premium content services and media technology solutions, announced that it will become a premium content supplier and exclusive content curator for Airtel Africa. Airtel Africa has signed an agreement with Vubiquity to provide multi-country premium media content and curation via a Content-as-a-Service Solution on Azure for its television service Airtel TV. Vubiquity will provide premium content, processing, and curation services to Airtel powered by…

Amdocs Media’s Vubiquity and Partner Communications in Strategic Partnership for Partner TV

Expansion on existing collaboration to focus on content, media technology and innovation Vubiquity, part of the Amdocs Media division, and one of the leading global providers of premium content services and media technology solutions,  announced that Partner TV, one of the fastest growing TV services in Israel and part of Partner Communications, is expanding its partnership with Vubiquity. The parties will work together to introduce new products and solutions around media innovation and content, such as Video-on-Demand…

PlaceIQ and FourthWall Media Partner to Connect TV Advertising with In-Store Visits

Two leading data innovators merge TV viewership and location intelligence to help marketers understand TV attribution and drive customer engagement FourthWall Media, a leader in television analytics, and PlaceIQ, the company building a new model of consumer behavior with aggregated location data, announced the launch of a unique partnership to help advertisers and brands see, measure, and improve the effectiveness of their TV advertising on in-store visitations. Powered by FourthWall's Reveal analytics platform, the…

iQIYI Announces Strategic Partnership with Malaysia’s Leading Media Brand Astro, Expanding Entertainment Services for Overseas Markets

 iQIYI, Inc., an innovative market-leading online entertainment service in China, announced that it has reached a strategic partnership with Astro, Malaysia's major pay-television service provider. Based on the global operations of the iQIYI App (the "App"), iQIYI will be cooperating with Astro on marketing and localization of iQIYI's services. Through iQIYI's middle-end for technology, products and content, Astro will be able to benefit from iQIYI's operational capacity; while iQIYI can reach local users through…

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with response marketing agency Media Horizons and brand behaviorists Colangelo which successfully helped CPG client Filippo Berio deliver highly targeted ads to visitors of select Walmart locations that carry Filippo Berio products, effectively minimizing waste and delivering a 4.09x lift over the control group. A combination of PlaceIQ…

Mediaocean and ProVantageX Create Unique Partnership to Bring Seamless Automation to Local TV Buying & Selling

Mediaocean and ProVantageX (PVX) announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process. The integration, which will be live in Q4 of 2019 and available to all Mediaocean Spectra OX and DS clients, allows agencies to begin buys directly in PVX. PVX will then facilitate the planning, estimating, optimizing, negotiating and stewardship of local TV…

LiveU and Griiip Unveil Unique Motorsports Live Viewing and Data-Driven Media Solution Platform

Provides an exhilarating live viewing experience combined with AI and deep performance analysis for fans and drivers LiveU and Griiip have announced an extended partnership, integrating complementary racing series content solutions for broadcasters and streaming services to create a cost-effective, end-to-end video and data platform. The partnership combines LiveU's ability to establish high-quality and reliable remote live broadcasts with Griiip's data content solutions for engaging motorsport programming.…

G-Core Labs Launched a Unique Cloud Media Platform for Video Broadcasting Worldwide

G-Core Labs, an international provider of cloud and edge solutions for content delivery, hosting and security, presented a unique media platform for video broadcasting and streaming that allows to deliver video content to any device in Full HD, 4K and other formats worldwide. There is no need for your own servers for transcoding, content delivery network or technical experts to arrange a broadcast. G-Core Labs launched a unique cloud media platform for video broadcasting worldwide. It allows to deliver video content to any…

MarTech Interview with Shafiq Rajani, Vice President, Mintel Comperemedia

"Mintel Comperemedia combines the best marketing data across our partners into one platform with a singular taxonomy." Tell us about your journey into Marketing and Sales Technology. How did you arrive at Mintel Comperemedia? My career began at Chase, where I developed a keen sense for understanding how middle market business works, as our group was ensuring that balance sheets were sound ahead of mid-market mergers and acquisitions. After arriving at Mintel in 2008, I was instantly impressed with the data set that we…

Sreekant Lanka Joins iQuanti as Head of Paid Media

The former Head of Google's Programmatic Advertising Strategy to lead iQuanti's Efforts to Drive Superior Paid Channel Performance through Advanced Data Modeling Digital marketing company iQuanti announced the hiring of Sreekant Lanka as Head of Paid Media. In this new role, Lanka will now lead iQuanti's analytics-driven paid media practice. Sreekant brings over 20 years of digital advertising experience to enhance iQuanti's paid channel solutions and will oversee iQuanti's channel SMEs, solution specialists, and paid…

Singapore AI Company, AIQ, Announces Partnerships in Russia With Publicis Media Russia and VK.com, Russia’s Top Social Media

Over 105 Million Downloads from Partners’ Applications Using AIQ’s Technology to Date AIQ Pte Ltd, the Singapore-based AI startup with proprietary computer vision AI technology that transforms businesses in increasingly mobile-first, online world, announced new partnerships with Publicis Media Russia (global leader in marketing, communication and digital transformation) and Russia’s social media networking giant, VKontakte or VK. Through this collaboration, Publicis Media Russia has added AIQ’s computer vision and video…

Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new premium advertising supply partners to the Advangelists platform across display, video, and unique AR/VR technologies. New supply partners include Admix, Rubicon Project and Column6. Admix develops unique AR (augmented reality) and VR (virtual reality) advertising opportunities. Rubicon Project is a leading global ad supplier with over 50% of US ComScore 100…

Mobiquity Technologies Adds New Clients: Adsonica, Bocca Media, Mandala Digital, and StreamGoMedia

Mobiquity Technologies, Inc., a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising announces the addition of four new customers to the Advangelists platform.  These new business partners will leverage Advangelists state-of-the-art programmatic media platform and premium advertising inventory. Adsonica, a Shuttersong company, will expand their reach across the programmatic and mobile marketing landscape, leveraging Mobiquity's Advangelists platform to distribute their patented…

Advangelists and Mobiquity Technologies Close Merger, Immediately Launch Audience Analysis Product for Programmatic Marketers

Merger of Two Companies Rapidly Generates a First-Of-Its-Kind Real-Time Audience Analysis and Ad Targeting Product Advangelists, LLC completed the merger with Mobiquity Technologies, Inc. Within 24 hours of signing, the two companies demonstrated their prowess by releasing a first-of-its-kind location media inventory analyzer and targeting product for programmatic media markets. The new product feature set is code-named "Savitr," the Sanskrit word describing the sun at first light, just prior to rising above the…

IQIYI Joins AOMedia To Promote Cutting-Edge Video Technologies

As AOMedia Member, IQIYI Will Contribute Its Deep Industry Expertise in Advanced Online Video Content and Creation and Delivery iQIYI, an innovative market-leading online entertainment service in China, announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organization formed by the world's best-known leaders in video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over…

IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, announced a partnership that empowers CPG digital marketers to more effectively target the most active and influential users of major social media platforms. Combining IRI’s predictive audiences and shopper data and AnalyticsIQ’s social…

Media iQ Appoints Simon Tray as Global Chief Financial Officer

Tray leaves MediaCom Worldwide after 19 years, highlighting continued growth at Media iQ Media iQ, the leading global analytics and technology company, has announced the appointment of Simon Tray as Global Chief Financial Officer. He joins having previously held the same role at MediaCom Worldwide, where he had been part of the leadership team for the past 19 years.  In his new role, Simon will be responsible for the company’s financial performance and reporting of business, as well as taking responsibility for future…