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NewVoiceMedia Appoints Dennis Fois as New CEO

The New CEO of NewVoiceMedia Is Entrusted to Take the Company Through the Next Phase of Its Growth Journey NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology that enables businesses to have more successful conversations, has announced that its Board of Directors has appointed Dennis Fois as the company’s new Chief Executive Officer, effective immediately. Fois will lead NewVoiceMedia through its next growth phase, aimed at doubling turnover by 2020. About Dennis Fois: Guy…

French Digital Commerce Agency Altima Joins Accenture Interactive

Altima is Known For Creating Engaging Customer Experiences For Digital Commerce, Mobile Commerce Accenture has completed the acquisition of Altima, a French agency specializing in digital commerce. Altima is known for creating engaging customer experiences for digital commerce, mobile commerce and in-store commerce for prestigious French and global brands. It offers a wide range of expertise including experience strategy, user experience design, digital marketing services and the implementation of multi-channel business…

TechBytes with Erik Newton, VP of Marketing and Head of SEO, BrightEdge

Erik Newton VP of Marketing and Head of SEO - BrightEdge Event-specific content made big waves in the retail and commerce industries in 2017, and we were intrigued to know how modern marketers analyze the impact of customer data on their hyper-local content marketing campaigns. Diving deeper into the niche of content marketing, we spoke to Erik Newton, Vice President of Marketing and Head of SEO, BrightEdge.Tell us about your role at BrightEdge and the team you handle. I am the VP of Customer Marketing and Head of…

Ringing The Bells On Mobile Marketing

The Smartphone in Your Hand, a Tiny Device at Glance, Holds Major Significance in Terms of Marketing. How? MTS Got the Experts to Answer That Question 'The Most Significant Gap in Mobile Today Is the Performance Marketing Category' Michael Jaconi - CEO, Button: In the marketing tech world, I still think that mobile is a tremendously underserved category. As the gap between time and money spent on mobile continues to close, I believe we’ll see transactional revenue streams emerge as more and more important than the…

KPMG To Acquire Global Identity And Access Management Business Of Cyberinc

Acquisition Expands KPMG's Enterprise Security Capabilities and Helps Firm to Meet Emerging Digital Consumer Identity Demand KPMG LLP has agreed to acquire the Identity and Access Management business of Silicon Valley-based Cyberinc, which provides cyber security solutions globally. Cyberinc, the largest independent identity and access management (IAM) technology provider in the world, will enhance KPMG's existing capabilities as a leader in information security consulting services* and expand the firm's ability to…

Ars Logica Names SDL Among Top Three Web Content Management Leaders

SDL Tridion Sites Leads in Content Marketing Tools, Scalability and Enterprise Tech Leverage In their latest report, titled "Compass Guide", Ars Logica, has named SDL Tridion Sites among the top three web content management (WCM) platforms on the market. SDL Tridion Sites ranked highly across both business and technical criteria, leading the industry in content marketing tools, extreme scalability and enterprise tech stack leverage. SDL is a leader in the global content creation, translation, and delivery. According to…

Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance

Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across its AI-enabled platform. The decision is designed to empower and differentiate agencies and advertisers with increased visibility, control and performance over their media planning and buying. Currently, Sizmek is ranked as a leading independent buy-side advertising platform delivering…

Content Will Always Be the King

When It Comes to Marketing and Customer Engagement, Content Rules the Martech World. A Recap of What Experts Had to Say About Content in the past Year 'Condense All Content into One Central Management System' Daniel Rodriguez - VP, Marketing, Seismic: The most important aspect of content management is that the various repositories are integrated and that there is a centralized process in place to ensure that content creators and marketers know what content is being used and when. If there is no centralization and…

Datonics’ Audience Data Now Available Through The Neustar Identity Data Management Platform

Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles. Datonics offers marketers 500+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…

Tech Industry Veterans Mark Hill and Bill Godfrey Join the Lumavate Leadership Team

Tech Veteran Mark Hill Announced as the Chief Executive Officer of Lumavate. Bill Godfrey Takes the Position of Vice President of Business Development Lumavate, an exciting new platform for building cloud-based mobile apps, has announced that Mark Hill and Bill Godfrey have joined as the Chief Executive Officer and as vice president of business development, respectively. At the time of this announcement, CEO of Lumavate, Mark Hill said, “There is a fundamental shift happening in mobile technology, and it’s…

Account-Based Marketing Leader Terminus Acquires BrightFunnel

Terminus Adds Marketing Analytics and Multi-Touch Attribution to Build Modern B2B Platform for Executing and Measuring Go-to-Market Initiatives Terminus, the leader of the account-based marketing (ABM) movement, announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create, measure, and operationalize account engagement in support of efficient growth and exceptional…

TechBytes with Jeroen Seghers, Co-Founder, Sourcepoint

Jeroen Seghers Co-Founder, Sourcepoint We spoke to Jeroen Seghers, Co-Founder Sourcepoint, to understand how content compensations platforms are evolving to tackle the  evolving needs of content creators and publishers.MTS: Tell us about the inspiration behind creating a content compensation platform. Jeroen Seghers: Sourcepoint was founded in 2015 to understand and meet compensation challenges faced by digital publishers. At the time ad blocking was the number one issue that impacted a publisher’s ability to generate…

Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands

The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and marketing executives feel that 2018 would be the most challenging year to deal with. However, the path to success would witness unprecedented developments in content marketing, employee advocacy and the growing inclination towards AI/ML technologies. We would see many significant…

TechBytes with Scott Miller, CEO, Vision Critical

Scott Miller CEO, Vision Critical In our MarTech Predictions Series 2018, six out of ten CMOs feel that behavioral data would be the most formidable data-set behind the marketing campaigns. To understand how omnichannel engagements at a behavioral level influence customer experience, we spoke to Scott Miller, CEO at Vision Critical.MTS: What purpose does the ENGAGE handbook serve for research marketers and analysts? Scott Miller: Participation in market research activities is declining and we believe that is the…

Interview with Matt Rosenberg, Chief Revenue Officer, Eventbrite

"We’re in a golden age of data right now — a lot of industries are just starting to realize how much data they’re sitting on, and how valuable that data actually is." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to enter the event technology field? Whenever I’m looking for new opportunities, my ideal is to find a large but fragmented market. I want a lot of competition, but I also want to be in an industry that is desperately in need of innovation. And when I first started…

Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base  ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline environments beyond the reach of digital attribution models. Mobile location data is closing that gap. In the last few years, UberMedia has released multiple innovations linking business efforts and results to actual location…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…

What We Learned From MarTech CEOs in 2017

Our Interview Series Has The Choicest Industry Experts Sharing Precious Insights From Their Years Of Experience. Here’s A List Of The Key Takeaways From CEOs that MTS Spoke To We did the work so you wouldn't have to. Here is a round-up of some crucial learning from the last year in MarTech Interview Series. "Bots Will Empathize" Alok Kulkarni - CEO, Co-Founder, Cyara: The very dynamic nature of providing a personalized service to the consumer with a bot can be challenging because of the vast minutiae involved with…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…