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Big Lots Selects Medallia to Capture Omni-Channel Customer Journeys to Transform Loyalty

Medallia, Inc. , the global leader in experience management, announced Big Lots has selected Medallia Experience Cloud to curate a unified view of their physical, digital and omni-channel journeys to consistently delight their customers. Marketing Technology News: Former BT CEO Gavin Patterson Joins Elixirr as Chairman Big Lots, a discount retailer operating more than 1,400 stores in 47 states, is looking to Medallia to identify and eliminate points of friction in the customer journey in real-time and ensure consistent…

Tableau Expands Relationship with Amazon Web Services, Launches Modern Cloud Analytics Program to Accelerate Customers’ Cloud…

Modern Cloud Analytics Partners InterWorks, Slalom and TEKsystems Showcase New Offerings during AWS-Sponsored Cloud Day at Tableau Conference 2019 Tableau Conference 2019, Tableau Software, a leading analytics platform, expanded its strategic relationship with Amazon Web Services, Inc. (AWS), announcing Modern Cloud Analytics (MCA), a new initiative designed to help customers unlock the power and flexibility of self-service analytics in the cloud. MCA leverages the analytics and cloud expertise of two industry pioneers and…

Namogoo Raises $40 Million to Prevent Customer Journey Hijacking and Protect User Privacy

Led by Oak HC/FT, Series C will Enable Namogoo to Expand its Client-Side Platform into New Markets and Launch its New Customer Privacy Protection Solution Namogoo, the company pioneering Customer Journey Hijacking prevention and protecting user privacy for online enterprises, announced a $40 million Series C funding round led by Oak HC/FT. Matt Streisfeld, Partner at Oak HC/FT, will join Namogoo’s Board of Directors. Existing investors GreatPoint Ventures, Blumberg Capital, and Hanaco Ventures also participated in the…

Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…

CloudHedge Accelerates Enterprise Journey to Cloud by Modernizing Their Legacy Windows Applications to AWS EKS

AWS EKS Windows Container Support Made Generally Available Amazon Web Services (AWS) announced the general availability of Windows Container Support on AWS Elastic Kubernetes Service, known as EKS. With this update from AWS, CloudHedge’s enterprise clients who want to modernize their Windows applications to the cloud can now seamlessly deploy them on EKS clusters running Windows Containers out of the box. Previously, out of the box support for managed K8s was not available by AWS, moreover, EKS Windows support was also in…

Banggood’s Regional Website Optimizations Improves Local Users’ e-Commerce Journey

Banggood, a leading Chinese retailer that focuses on B2C cross-border export e-Commerce, has announced the website optimizations for its five regional sites that service users in Russia, the Middle East, India, Japan and Brazil. These updates offer an improved e-Commerce journey while also tailoring the user experience to better complement local market needs and consumer purchase behavior. The regional website upgrades include search optimization on the platform, as well as custom-built improvements targeted to the…

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Marketers Can Now Integrate Highly Personalized Mobile In-App Engagement Into a Customer's Cross-Channel Journey With Their Brand, Leveraging All the Predictive Capabilities of Blueshift Blueshift, the leading Customer Data Activation Platform, announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional channel within its multi-channel campaign builder, and a next-generation message creation studio. The latter comes complete with a library of pre-built…

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched OpenText Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. "Modern, insight-driven…

gA Digital Development Guides Clients on Their Innovation Journey

gA, a global leader in the digital business consulting services for 27 years, continues strengthening its Digital Development engine adding benefits to customer projects. Leveraging their digital technologies, gA has created a proprietary digital development methodology called ¨Sherpath¨ with strong focus on user experience, streamlining processes and software development tailored to the needs of customers. This capability is a defining difference for gA, adding value to their expertise and service offerings to ensure…

eDataSource Launches First-Ever Email Journey Mapping Technology

AI-Powered Product Provides Unprecedented Insight into How Companies and Their Competitors Reach Consumers on the Path to Conversion eDataSource, Inc., the industry leader in email deliverability and performance optimization, announced the release of a groundbreaking new tool now available to clients who use the company's Competitive Tracker solution: Journey Mapping. An industry first, Journey Mapping provides unprecedented insight into how users respond to sequenced email campaigns, enabling marketers to drill down on…

Reputation in the Online World: How Brands Can Cut Through the Endless Choices of the Customer Journey

Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time. A recent report by the Office for National Statistics revealed that 82% of Britons are now shopping online. Purchasing behavior is moving away from the high street and towards digital devices, as e-commerce shows no signs of decline. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time, according to a report by…

Panasonic Launches ClearConnect™ To Help Restaurants and Retailers Improve Customer Journey, Profitability

Integrated Ecosystem Features Proven Kiosk Solutions That Create Operational Efficiencies and Put the Consumer in Control There's a revolutionary new way for quick service restaurant (QSR) operators and retailers to achieve their Digital Transformation goals – Panasonic's new ClearConnect. Panasonic's comprehensive, integrated, yet modular solution portfolio provides a one-stop-shop for the end-to-end software, hardware and services that operators need to dramatically improve both profitability and customer satisfaction.…

Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities

Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, the leading B2B Customer Engagement Platform, announced substantial enhancements and new data integration capabilities for its cutting edge AI-powered full-cycle personalization engine that transforms how B2B enterprises engage, convert and win target accounts. According to Forrester, 89% of digital businesses recognize the value in investing…

Fusionex Ties up With Google Cloud to Help SMEs on Their Digital Transformation Journey

Fusionex, a multi-award-winning, leading software solutions provider specializing in Big Data Analytics (BDA), Artificial Intelligence (AI), and Industrial Revolution (IR) 4.0 technologies announced that it is building its product and services offerings on Google Cloud Platform technologies to help small medium enterprises (SMEs) across Asia-Pacific in their digital transformation journey. “This collaboration will see joint investments from both companies, empowering SMEs to take up BDA, AI, and IR4.0 initiatives” Fusionex…

Accenture to Support Brandix Accelerate Journey to “Future-Ready” Its Operations

Accenture has signed an agreement to help Brandix, the leading apparel manufacturer in Sri Lanka, transform its manufacturing, supply chain, finance and human resources operations to set the stage for the company’s digital future. Under the terms of the agreement, Accenture will help Brandix develop innovative solutions that focus on process excellence, productivity improvement, data-driven analytics and the internet of things — all while driving end-to-end integrated solutions. Marketing Technology News: Cendyn…

Jumpshot Strikes Strategic Partnership Deal with Ascential to Provide Marketers with Deeper Visibility into the Entire Online Customer…

Ascential Receives a 35 Percent Equity Stake in Jumpshot Valued at $60.76 Million; The Deal Brings Marketers Unparalleled Path-To-Purchase Consumer Insights to Optimize Digital Commerce Performance Jumpshot, the only company that unlocks walled garden data, announced a strategic partnership with Ascential plc, the global specialist information company, to provide marketers with unparalleled visibility, analytical insights and a more comprehensive understanding of the online customer journey that delivers a highly…

Engagement-Led Marketing: How Brands Can Deliver More Customer-Focused Journeys in 2019

Today’s technology-driven digital economy has led to there being more opportunities now than ever for marketers to engage with their customers in-the-moment throughout the full customer journey. Marketers and brands don’t need to be ‘journey dictators’, deciding how a journey will pan out before their customers even embark upon it. Today’s technology makes it possible for them to listen and truly hear and understand the intent of their customers as they interact. Through the use of today’s latest technology, brands now have…

Rich Messaging Will Transform the Customer Journey

New technologies like 5G and Rich Messaging are turning 2019 into a pivotal year for mobile marketing. Arguably, the industry has not seen such innovation and change since the launch of the smartphone. 5G promises to make the smartphone faster and more powerful, while Rich Messaging will bring both enhanced and totally new features to messaging. Messaging apps are already one of the most frequently used mobile apps and the introduction of Rich Messaging will make it the undisputed killer app. So, what is Rich Messaging? If…

New Industry Report Reveals Journey Management Unites Sales, Marketing, Service and IT at Leading Brands Globally

Kitewheel’s 2019 State of the Customer Journey report points to steadily increasing adoption by companies of all sizes in both B2B and B2C, across the entire customer lifecycle, in support of improved customer experience Kitewheel, the provider of the world’s leading customer journey platform, announced the 2019 release of its annual State of the Customer Journey report. Based on almost 5 billion customer journey interactions in 2018 alone and more than 10 billion since 2014, the report reveals that business enterprises in…

Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey

Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. Mapping marketing impact and swiftly gaining insights to drive increased ROI was never easy  – several of the instruments we rely upon were developed when we were primarily marketing on a handful of television networks, a few radio stations, and in local newspapers. The challenge has only grown with the proliferation of entertainment and news options available with cable television,…