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New Industry Report Reveals Journey Management Unites Sales, Marketing, Service and IT at Leading Brands Globally

Kitewheel’s 2019 State of the Customer Journey report points to steadily increasing adoption by companies of all sizes in both B2B and B2C, across the entire customer lifecycle, in support of improved customer experience Kitewheel, the provider of the world’s leading customer journey platform, announced the 2019 release of its annual State of the Customer Journey report. Based on almost 5 billion customer journey interactions in 2018 alone and more than 10 billion since 2014, the report reveals that business enterprises in…

Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey

Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. Mapping marketing impact and swiftly gaining insights to drive increased ROI was never easy  – several of the instruments we rely upon were developed when we were primarily marketing on a handful of television networks, a few radio stations, and in local newspapers. The challenge has only grown with the proliferation of entertainment and news options available with cable television,…

Bridging The Privacy Gap In 2019: A Journey To Compliance

For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire customer databases disappearing overnight, and general confusion about how to comply with the new legislation. Let alone being able to progress to the next step of rebuilding engagement levels with customers. Fast-forward a year, and the brand experience has become littered with endless consent pop-ups, in various shades of grey, irritating…

51% of ‘Hungry Searchers’ Choose Restaurants by Food Type as Journeys Go Mobile

Concurrently 89% of Marketing Decision Makers Agree That Improving Their Web Listings Is Crucial to Increase Sales New research from Yext into the ‘Hungry Searcher’ reveals how important third-party platforms have become in determining where consumers choose to dine, with 27% of consumers looking for a table ‘on-the-go’. The study, conducted among 2,000 consumers in the UK, identified just one fifth (20%) of customer journeys now start with the restaurant’s own website. Instead, half begin with a search engine, 12% begin…

Call Journey and Avtex Harness the Power of Voice Data to Enhance Customer Experience Across North America By STS News Desk On May 8, 2019…

Customer experience is outranking products and services as the main point of differentiation for businesses. Avtex, a global leader in CX solutions, ties up with Call Journey, a leading pioneer in Conversation Analytics, to help businesses identify CX gaps, improve the quality of their CX programs, and excel in today’s super competitive consumer landscape. With Avtex expertise in providing end-to-end CX solutions and cutting-edge strategies and Call Journey’s AI-Powered Conversation Analytics technology, businesses can…

CloudShare Launches Flexible Sales Enablement Solution to Reduce Sales Friction, Illuminate Buyer Journeys and Empower Teams with Advanced…

Cloud-Based Demos and Hands-On POCs Boost Sales Funnel Efficiency and Drive Higher Conversion Rates To help speed sales funnel velocity for software companies, CloudShare, a leading provider of specialized cloud environments, announced the availability of its Sales Enablement solution. CloudShare lets companies powerfully showcase their software solutions on demand and within minutes, providing easily managed demos and proofs of concept (POCs) for unlimited users worldwide. CloudShare’s solution enhances both the demo…

Dell Technologies Cloud Accelerates Customers’ Multi-Cloud Journey

New Cloud Solutions, Powered by Dell EMC and VMware, Enable Consistent Hybrid Cloud Operations across Public Cloud, Private Cloud and the Edge Dell Technologies is unveiling Dell Technologies Cloud, a new set of cloud infrastructure solutions to make hybrid cloud environments simpler to deploy and manage. Combining the power of VMware and Dell EMC infrastructure, Dell Technologies Cloud removes cloud complexity by offering consistent infrastructure and operations for IT resources, across public and private clouds and the…

Air Malta’s Digital Transformation Journey Takes Off With MuleSoft

Anypoint Platform Enables Air Malta to Tap Into the API Economy to Extend its Digital Presence and Improve Operational Efficiency MuleSoft, provider of the leading platform for building application networks, announced that Air Malta, which carries two million passengers annually, is using MuleSoft's Anypoint Platform to broaden its reach in a highly competitive market and to improve operational efficiency through APIs. Anypoint Platform enables Air Malta to build an application network, so the airline can quickly connect…

Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey

Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of approximately 90 percent of the buying journey. Unfortunately, B2B buyers are increasingly anonymous, fragmented and resistant. With instant access to third-party resources, savvy buyers no longer feel the need to be led through their purchasing decision, leaving revenue teams disconnected from the buying process. This behavior means we must make a dramatic shift in the way we market and sell to modern…

Online Journey Hijacking: How Your Users Are Impacted by Unauthorized Ads

Is Safari Safer than Chrome? New Data Report Reveals Insights on Online Journey Hijacking and its Effects on E-commerce Findings cover desktop and mobile web sessions in U.S. and Europe across a variety of e-commerce sites Recently, we mentioned how AI in retail could fully transform the industry with seamless technology integrations and scalable operations along the value chain. AI in retail is expected to witness a growth in spending of over 200% between 2019 and 2023. The projections reveal that spending will reach $12…

Is Safari Safer than Chrome? New Data Report Reveals Insights on Online Journey Hijacking and its Effects on eCommerce

Findings Cover Desktop and Mobile Web Sessions in US and Europe Across a Variety of Ecommerce Sites Namogoo, the company leading the fight against Online Journey Hijacking – a rapidly growing challenge facing eCommerce brands – released its latest Benchmark Report for 2018. The key findings provide a comprehensive look at a growing but little-known problem that affects 15-25 percent of all user web sessions and costs eCommerce brands hundreds of millions in revenue. Online Journey Hijacking is a rapidly growing phenomenon…

94% of Consumers Are Frustrated by Disjointed Experiences and Poor Customer Journeys

Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand. The study surveyed 4,000 consumers in the US and UK to uncover what consumers today expect of brand experiences in banking, auto, insurance, telco, energy and retail. Thunderhead, the leader in customer engagement and journey orchestration, also found that two in five…

Madison Logic Showcases New Journey Acceleration Solution

Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit from March. At the conference, the company will demo its new solution, Madison Logic’s Journey Acceleration, launched in February and now available to the Adobe ecosystem through LaunchPoint by Marketo, an Adobe company. "Through our integration with Marketo, Madison Logic gives marketers unprecedented visibility into how target accounts are engaging with marketing, providing the increased ability for sales to…

Masergy Selected as a Global Premier Partner for Cisco Customer Journey Platform

Holistic Approach and Proven Execution Key Drivers to Customer Success Masergy, a leading provider of secure SD-WAN, cloud communications, and managed security solutions, announced that Cisco has selected Masergy as a global premier partner for its Customer Journey Platform. “As a leader in delivering the industry’s best customer experience, we understand how important it is for enterprises to have the right people, process and technologies to deliver exceptional experiences to their customers,” said Bob Laskey, EVP…

De-Coding the E-Commerce Journey

Being customer-focused may be every marketers’ mantra, yet many brands are still falling short of creating a seamless customer experience. This is occurring despite the huge potential to be increasingly more relevant to customers in every context throughout their e-commerce journey. Part of the issue could be that while there is a greater emphasis on creating integrated marketing campaigns, marketers are still missing the mark when building highly targeted audiences. Consumers are no longer interacting in silos and…

Decibel Adds New Platform Features That Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online…

With Journeys, Brands Can Visualize Data to Better Understand the Complicated Customer Journey on Websites and Apps Decibel, the leading global digital experience intelligence provider, announced the details of its latest release, Journeys, which provides a robust view of exactly how website and app users experience every step of the online journey. Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and…

Bounteous Announces Acquia Collaboration and Google Analytics Integration to Deliver ‘Insight-Driven Journeys’

Bounteous announced it is collaborating with digital experience company Acquia to create Insight-Driven Journeys. This new offering will enable customers to make the most of their data to deliver personalized content and targeted marketing to the right audiences, at the right time. The solution helps optimize digital marketing spend by using data analysis to identify key audience segments and discover the moments that matter in their consumers’ journey. In combination with the Acquia Digital Experience platform, Bounteous…

Madison Logic Launches Journey Acceleration to Enhance Full Funnel Audience Targeting, Account Nurturing and Sales Acceleration

Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of Journey Acceleration, which allows B2B marketers to target ABM programs to all stages of the buyer journey within ActivateABM, the industry’s only global, comprehensive ABM platform. Journey Acceleration enables B2B marketers to dynamically target, acquire and nurture potential customers with comprehensive ABM programs that serve customized marketing to the right members of the buying committee at each stage of buyer journey,…

AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond

People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, the world leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in…

Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava Inc., the industry leader in measurement, attribution and data solutions for connected devices, announced the latest enhancements to its IdentityLink offering, extending deterministic attribution to mobile web channels. Marketers gain an even more complete view of users' true interactions with their advertising. Kochava first released IdentityLink in 2012,…