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Viant Announces Integration With WideOrbit, Automating Linear TV Buying and Delivery

Single Holistic View Across Omnichannel Media Now Available For Marketers Viant, a people-based advertising technology company, announced its partnership with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach. With Viant's addition of WideOrbit's Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track their campaigns through a single platform.…

4C and IRI Deepen Relationship for Linear TV and OTT

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing technology company, and IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that they are expanding their relationship. As a result of this collaboration, advertisers can now better target their cross-channel video planning and buying by leveraging IRI purchase-based data via the Audience Hub within Scope by 4C.…

SpotX and clypd Bridge Audiences between National Linear TV and OTT

Discovery and Fox Corporation Among the First Partners to Deploy New Data-Driven Cross-Platform Advertising Solution SpotX, the leading global video advertising and monetization platform, together with clypd, the leading audience-based sales platform for television advertising, announced a plan to integrate their platforms and build products that focus on audience efficiencies and solve for the current state of media fragmentation across linear TV and over-the-top (OTT). The collaboration allows for the unification of…

Mirriad Adds Niteen Crawford-Prajapati as Chief Technology Officer to Accelerate AI-Powered Platform for the Linear TV and Digital Video…

Platform Has Reinvented the Way Brands Place Ads Within Linear TV and Digital Video Computer vision and AI-powered platform company Mirriad announced the appointment of global solutions architect and product developer Niteen Crawford-Prajapati, as Chief Technology Officer. Prajapati will be accelerating Mirriad’s cloud strategy for vast integrations with global broadcasters and the digital video ecosystem, allowing for seamless ad insertions in linear and digital content at scale. With over ten years of experience in the…

FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing

In 2018, Ad Views Delivered via Connected Tvs Grew 53% and Live Content Ad Views Rose 86%, Demonstrating This Convergence Trend, Report Finds FreeWheel, A Comcast Company, announces the launch of its fourth quarter VMR. Formerly known as the Video Monetization Report (VMR), this signature research report that is published four times a year will now be known as the Video Marketplace Report beginning with this installment. “using this device to watch whatever they want in the comfort of their living rooms” The new name…

Centriply Integration with Industry-Leading Database Enables Data Driven, Linear TV Campaigns at the Household Level

Agencies and Brands Can Combine Third-Party Data, with the Scale of Linear TV to Reach More Audiences for Growth Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian's Consumer View audiences with prospects and TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with digital campaigns, brands…

GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018

E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new report, "State of Digital," offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series of publications by GroupM prognosticating media marketplace futures the world over, the new report focuses on the impact of technology and digital capabilities on consumers and advertisers. GroupM tabulated consumers' time spent with each media format, globally, and…

TiVo and Tru Optik Ink New Deal to Make Linear TV Viewership Data Available for OTT Targeting

Linear TV Data Across 210 National DMAs and More Than 2 Million Households Now Available Through Tru Optik's OTT Marketing Cloud TiVo Corporation, a global leader in entertainment technology,  announced a newly inked deal with Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, that will now extend TiVo’s deterministic, linear TV viewership data to the brands, agencies, and publishers that leverage Tru Optik to build audience-based campaigns across OTT…

Chief Media Transforms Programmatic TV Buying With New Advanced Audience Targeting for Linear TV

New propriety technology couples the precision and power of Chief Media's Continuum attribution engine with Futures Media T3 Technology™ Chief Media, a leading direct response marketing agency, announced new technology innovations that provide marketers with robust programmatic TV ad solutions and strategic media buying powered by first-party audience data. Through a strategic alliance with Futures Media, Chief Media empowers its clients with its Television Trader Terminal (T3 Technology), the first technology built…

Viewers Are Accelerating Their Migration Away From Linear Cable According To Latest Samba TV Audience Analysis

Even with the massive surge in cable TV news, overall cable TV household viewership is down since the beginning of the Covid-19 crisis in the US Samba TV, the leading provider of television data and analytics released a report highlighting the complex television landscape that has developed since the beginning of the Covid-19 crisis in the United States. Much of the media’s coverage of television viewership has focused on the massive increases in both total households viewing video and the time spent watching cable…

TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear & Digital

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV TVSquared, the global leader in TV attribution, has launched an industry-first platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. The combination of the most robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared…

Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform

A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead of the 2020 Upfronts Nielsen announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the solution by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows. The beta program is underway and will…

MadHive, Inscape Partner To Enable Cross-Platform Linear, OTT Planning, Activation and Attribution For Local TV Broadcasters and…

Ad Platform Known for Powering OTT Advertising for Station Groups Integrates Data from 11 Million Smart TVs to Deliver the First Local TV Market Solution at National Scale MadHive, the advanced TV advertising solutions company best known for delivering evidence-based accountability with cryptography, today announced a strategic relationship with Inscape, the leading provider of smart TV viewing data. Integrating Inscape’s glass level TV viewing data from more than 11 million smart TVs into MadHive’s proprietary AI…

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

With Inscape and Gracenote Among Its Partners, Cuebiq Connects In-Store Visitation Behavior of More Than 13 Million Households with TV and Cross-Channel Ad Exposure Cuebiq, a leader in offline location intelligence and consumer insights, announced the launch of its TV attribution solution, rounding out its existing digital and out-of-home measurement capabilities. This addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey to…

PeerLogix and FourthWall Media Partner to Unify Linear and Streaming TV Audiences

Linear and Over-The-Top (OTT) Television Measurement Innovators Combine Viewership Data Pools on over 25MM Households to Power Unique Analysis and Activation Opportunities PeerLogix, Inc., the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, and FourthWall Media, the largest independent source of cable set-top box viewing and analytics data, announce the launch of a powerful new data asset combining both streaming and linear TV viewing at the household level. Ideal for programmers,…

Telaria’s Video Management Platform Bridges Gap Between Linear and Digital “TV” Inventory Intelligence

New-To-Market TV Content Reporting Product Provides Buyers TV-Like Buying Opportunities and Publishers Unprecedented Video Analytics to Drive Revenue Telaria, Inc., the complete software platform for publishers to manage premium video advertising, unveiled TV Content Reporting, a first-to-market product that enables premium publishers to better understand how advertisers value their most desired inventory. “With the amount of data available today in digital advertising, the information transferred between publishers…

dataxu Announces TotalTV for Advertisers, Spanning Linear, Connected and Addressable TV

Industry-First Unified Planner and Sorenson Media Partnership for Programmatic Linear Execution Enables Advertisers to Get the Most Efficient TV Reach dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced TotalTV for Advertisers, a unified planning and buying solution for agencies and brands investing across linear, connected and addressable TV. TotalTV includes the world’s first unified planner for TV that creates the most efficient buying plans to reach…

TVB’s Steve Lanzano Says New Nielsen Report Confirms Dominance of Linear Television with Strong Growth in Time Spent

Americans’ Daily Time Spent Viewing Video Content on Traditional Television is 4x Greater Than OTT / Streaming TV and over 28x Greater Than Mobile Viewing TVB, the not-for-profit trade association of America’s local broadcast television industry, issued the following statement from Steve Lanzano, President and CEO, on Nielsen’s Q1 2018 Total Audience Report: The @Nielsen 1Q18 Total Audience Report reveals Americans’ daily time spent viewing video content on traditional #television is 4x greater than #OTT / streaming TV…

SpotX Brings Comprehensive Measurement and Attribution Suite to CTV Advertising Inventory

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

Cinedigm Expands US Distribution Via Launch of CONtv, Dove Channel, Comedy Dynamics & Docurama on Amazon’s IMDb TV

Further expands the rapid growth and reach of Cinedigm’s ad-supported, linear streaming business Cinedigm announced today that IMDb TV is now offering Cinedigm’s free ad-supported linear channels CONtv, Dove Channel, Comedy Dynamics and Docurama. The launch of these four channels on Amazon’s IMDb TV further extends the reach and distribution of Cinedigm’s ad-supported business. Cinedigm continues to make good on its commitment to bring the Company’s diverse and eclectic portfolio of channels to as many consumers as…