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        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
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        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
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        A-Z Glossary For Good TV Marketing – Part 2
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        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
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        Best PPC Strategies for Your E-commerce Website
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        Can Positive Charity Ads Have More Impact?
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        Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
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        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: linear TV

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision
Audience Data, Native & Programmatic Advertising

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable According to a …

PRNewswireMarch 25, 2019, 1:36 pmMarch 25, 2019 0 1013
NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities
Native & Programmatic Advertising

NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities

NCC’s Data and Ad Inventory Resources Allow Advertisers To Run True Cross-Screen Campaigns Across 80 Million Households NCC Media, the …

PRNewswireMarch 19, 2019, 6:31 pmMarch 19, 2019 1 1009
Leading Media Companies, Smart TV Maker VIZIO Come Together for "Project OAR" - a Consortium Dedicated to Establishing an Addressable Advertising Standard
Native & Programmatic Advertising

Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an Addressable Advertising Standard

Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO …

PRNewswireMarch 18, 2019, 7:24 pmMarch 18, 2019 0 758
AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape
Native & Programmatic Advertising

AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape

More Content and Greater Access Are Transforming Viewers’ TV Experience and Rewriting the Rules for TV Advertising Strategies Comcast Spotlight, …

PRNewswireMarch 13, 2019, 5:27 pmMarch 13, 2019 0 808
Dataxu Debuts TotalTV Marketplace, the World’s Largest Pool of Advanced TV Inventory
Audience Data, Native & Programmatic Advertising

dataxu Debuts TotalTV Marketplace, World’s Largest Pool of Advanced TV Inventory

dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced its TotalTV Marketplace, the largest curated …

MTS Staff WriterMarch 1, 2019, 4:36 pmMarch 1, 2019 0 1415
NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer
Native & Programmatic Advertising

NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox …

PRNewswireFebruary 28, 2019, 5:21 pmFebruary 28, 2019 0 778
IPONWEB hires Moritz Wuttke to Build on Programmatic TV Potential
Native & Programmatic Advertising

IPONWEB hires Moritz Wuttke to Build on Programmatic TV Potential

Advertising Technology Specialist Expands Its Focus on Growing Digital TV Market IPONWEB, an industry pioneer and world leader in the …

MTS Staff WriterFebruary 26, 2019, 4:41 pmFebruary 26, 2019 1 994
TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp
Tech Bytes

TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp

Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising …
Sudipto GhoshFebruary 25, 2019, 2:48 pmFebruary 25, 2019 0 2144
Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report
Native & Programmatic Advertising, Video Advertising

Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report

Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme …

MTS Staff WriterFebruary 22, 2019, 3:38 pmFebruary 22, 2019 2 1299
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Native & Programmatic Advertising

Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience

Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …

MTS Staff WriterFebruary 21, 2019, 2:26 pmFebruary 21, 2019 0 990
TVSquared Named to Fast Company’s List of the World’s Most Innovative Companies for 2019
Native & Programmatic Advertising, Video Advertising

TVSquared Named to Fast Company’s List of the World’s Most Innovative Companies for 2019

TV Attribution Provider Recognized for Modernizing the $212 Billion Global TV Ad Market TVSquared, the worldwide leader in TV attribution, …

MTS Staff WriterFebruary 20, 2019, 6:29 pmOctober 3, 2019 0 71
Tastemade Continues to Expand Its Linear OTT Footprint With Amagi
Social Media Marketing

Tastemade Continues to Expand Its Linear OTT Footprint With Amagi

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, announced that Tastemade, a Santa Monica-based global media company …

PRNewswireFebruary 14, 2019, 9:36 pmFebruary 14, 2019 1 824
TVSquared Partners with TiVo for Deterministic Attribution
Native & Programmatic Advertising

TVSquared Partners with TiVo for Deterministic Attribution

Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in …

MTS Staff WriterFebruary 14, 2019, 3:35 pmFebruary 14, 2019 1 687
Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens
Data Management Platforms

Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens

Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes …

MTS Staff WriterFebruary 13, 2019, 3:43 pmFebruary 13, 2019 1 731
Wurl Launches AdSpring for Connected TVs, Delivering New and Immediate Routes to Ad Revenue for Video Producers
Native & Programmatic Advertising, Video

Wurl Launches AdSpring for Connected TVs, Delivering New and Immediate Routes to Ad Revenue for Video Producers

With Consumer Viewership on Connected TVs Reaching More Than Eight Billion Hours per Month, OTTs ‘Prime Real Estate’ for Producers …

MTS Staff WriterJanuary 21, 2019, 1:55 pmJanuary 21, 2019 0 793
Beeswax's Bidder-As-A-Service Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships
CRM, Native & Programmatic Advertising

Beeswax’s Bidder-As-A-Service Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships

Beeswax Continues to Expand Its Reach Across the Connected TV and Digital Video Marketplace Beeswax, the industry’s only customizable programmatic …

MTS Staff WriterJanuary 8, 2019, 10:17 pmJanuary 8, 2019 0 1927
Samba TV Acquires Screen6, Forming First Global OTT Measurement
Native & Programmatic Advertising, Video

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

Technology Platform for Understanding Audience Across All Devices As the audience for video splits across devices and consumer viewing behavior …

MTS Staff WriterDecember 20, 2018, 10:02 pmDecember 20, 2018 2 1689
Alphonso Launches Local TV Ad Analytics And Attribution For Broadcasters And Station Groups
Audience Data, Native & Programmatic Advertising

Alphonso Launches Local TV Ad Analytics And Attribution For Broadcasters And Station Groups

Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and TV Audience Extension …

MTS Staff WriterDecember 18, 2018, 6:21 pmDecember 18, 2018 0 986
DISH and Sling TV Join Comscore Campaign Ratings Beta, Introduce Addressable Ads to Measurement Platform
Native & Programmatic Advertising

DISH and Sling TV Join Comscore Campaign Ratings Beta, Introduce Addressable Ads to Measurement Platform

The Addition Marks the First MVPD to Join the Comscore Campaign Ratings Beta Program DISH Media announced it will join …

PRNewswireDecember 14, 2018, 2:39 pmDecember 14, 2018 0 663
Centriply Creates Common Ground for TV Ad Campaigns, with Data-Driven and Location-Based Audience Buying
Native & Programmatic Advertising

Centriply Creates Common Ground for TV Ad Campaigns, with Data-Driven and Location-Based Audience Buying

Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Planning Platform Update There are two adages in life “Timing …

MTS Staff WriterNovember 28, 2018, 8:16 pmNovember 28, 2018 0 1016

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