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Social Listening Leader linkfluence Acquires Scoop.it

linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets Circa.2006 till date, linkfluence’s surge has been noticeable. They were a startup back then funded by Orkos Capital, Kreaxi Ventures, Sigma Gestion, Hera Capital and BNP Paribas Développement. Today, they are one of the global leaders in the Social Listening sphere, operating in 30 countries with more than 200 employees. They have worked with notable clients like: Danone Publicis LVMH Dyson Pernod Ricard…

Linkfluence Launches Linkfluence Search – Introducing the Easiest Search Engine for Discovering Market Trends and Brand Insights

Accessing the Latest Trends, Buzz and New Influencers from Paris to Shanghai Is Now Possible with Linkfluence Search Linkfluence, leader and pioneer of social data intelligence, continues to innovate through the launch of a new product in its Social Listening Suite - Linkfluence Search. Linkfluence Search offers brands the fastest and easiest way to track any trends, benchmark against competitors, and measure their campaigns in a single click, with zero setups. With 15 years' of experience in social listening and…

Linkfluence Partners with Spredfast to Enhance Social Media Intelligence Capabilities

Linkfluence, the leading social media monitoring platform, has announced a key partnership deal with social marketing platform Spredfast. The international agreement between the two social data intelligence firms will enable marketers to capture and analyze real-time consumer data to enhance brand engagement across channels. "Linkfluence and Spredfast share strong technological standards and performance, a deep sense of customer service and a DNA where innovation is omnipresent. We are proud to be able to offer our…

How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia's doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands. “Life isn’t about what you have but the gifts you are given.” -  17-time Paralympic medalist Tatyana McFadden. We may not see the repeat of a Nadia Comăneci syncing the Perfect 10 as a gymnast in an…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source for major MarTech developments in the last week. Social Listening Leader linkfluence Acquires Scoop.it linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets. Motista’s Study Results Conclude That Emotional Connection Is the Key to Brand Success…

New Report: 12 Percent of Global Ad Traffic is Fraudulent

Fraudlogix, an ad verification company, has released a new report that finds 12 percent of global digital ad traffic to be fraudulent, with the United States and the United Kingdom having higher percentages. It also found there to be significant differences in the amount of fraud in ad traffic between desktop and mobile channels. The ten countries with the highest volume of ad traffic observed were Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom, and the United States. Of these, the United…

TTEC Announces Global Launch of Humanify Insights Platform

Company Brings Together Machine Learning and Advanced Analytics to Deliver Meaningful Insights Used to Predict Customer Behavior, Detect Emerging Trends, and Identify Next Best Action, Enhancing CX TTEC Holdings, Inc., a leading global customer experience technology and services provider focused on the design, implementation and delivery of transformative solutions for many of the world's most iconic and disruptive brands, announced the formal launch of its innovative analytics solution, Humanify Insights Platform.…

Akeneo Recognized as Magento Premier Technology Partner

Akeneo PIM Helps Magento Merchants Enhance Product Experience and Boost Conversion Rates MagentoLive Europe - Akeneo announced a Magento Premier Technology Partnership that combines the expertise of the leading open source enterprise Product Information Management (PIM) provider with the leading eCommerce Magento platform. Akeneo PIM solution will manage and feed high-quality product information to the Magento platform and help customers deliver a more compelling and consistent product experience across sales channels.…

VidOps Framework Connects Video Teams, Tools and Processes

VidOps is an open and freely available framework to shift thinking and guide video organizations away from siloed and disconnected workflows Zype, the video content management and distribution infrastructure company, introduces VidOps, a new industry framework for connecting teams, processes and technology across the entire video lifecycle. VidOps provides practical steps and guiding principles to remove functional silos, reduce technical complexity and promote collaboration s among cross-functional teams. It brings video…

Zype Simplifies Complex Workflows for Improved Video Content Management, Distribution and Monetization

VidOps teams can connect with audiences when and where they want to view content — with the sophistication of the world’s most advanced media companies Zype, the leader in video content management and distribution infrastructure, today launched new capabilities that streamline and simplify the delivery, management and monetization of on-demand and live video. New capabilities help customers reach wider audiences, automate and connect workflows, and speed the go-to-market of video content across all online and social media…

Verint Named Frost & Sullivan Asia Pacific’s Market Share Leader and Vendor of the Year for Pioneering and Innovating Customer…

Company Recognised as Top Vendor in 2018 Contact Center Applications Market Report, Taking First Place Over 40 Vendors in Firm’s Analysis Verint Systems Inc., The Customer Engagement Company, announced it has ranked as Frost & Sullivan Asia Pacific’s latest market share leader for contact center applications, as well as received the “2018 Customer Contact Optimisation Solutions Vendor of the Year” award. These honors augment Verint’s ongoing commitment to simplifying, modernising and automating customer engagement in…

CAPCOM Selects Domo to Accelerate its Business Growth Strategy and Digital Transformation Across Global Offices

Domo announced that CAPCOM Co., Ltd., the Japanese video game developer and publisher known for creating numerous multi-million selling game franchises, including Street Fighter, Monster Hunter,Mega Man and Resident Evil, has selected Domo to accelerate its business growth strategy and digital transformation across its global offices. “In today’s world, everyone has to be able to access, understand and leverage data on their own,” said Shigenori Araki, managing corporate officer and head of the eSports group at CAPCOM.…

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails Marketing and Commerce Clouds are perhaps the smallest departments of Salesforce. This fact is possibly the biggest driver in Salesforce acquiring Rebel, which is known to bolster direct email campaigns that brands initiate. This acquisition will permit email recipients to do a lot more with promotional emails. The…

Google Purchases Customer Service Automation Firm Onward

The Acquisition Will Add Further Depth to the Search Giant’s Artificial Intelligence & Customer Success Endeavors Google’s acquisition of Onward might have been easier to miss but is an important event for both the organizations. While Onward now gets global recognition, their technology can help Google build phenomenal AI-centric products. The purchase price of Onward was not disclosed. The company in the past has raised $120,000 for itself through private funding in two rounds. A select few of Onward will be…

Integrating AI with Social Media Marketing to Persuade Profitable Markets

Together, AI and Social Media Could Help Marketing Teams Scale New Heights in Customer Experience and Engagement The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with their brands of choice. Social media marketing companies now rely on data that are collected and analyzed to create revenue opportunities across multiple marketing…