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Call Journey and Avtex Harness the Power of Voice Data to Enhance Customer Experience Across North America By STS News Desk On May 8, 2019…

Customer experience is outranking products and services as the main point of differentiation for businesses. Avtex, a global leader in CX solutions, ties up with Call Journey, a leading pioneer in Conversation Analytics, to help businesses identify CX gaps, improve the quality of their CX programs, and excel in today’s super competitive consumer landscape. With Avtex expertise in providing end-to-end CX solutions and cutting-edge strategies and Call Journey’s AI-Powered Conversation Analytics technology, businesses can…

Adstream Launches New Project to Help Solve $80 Billion of Global Ad and Marketing Inefficiencies

Announces Autonomous AI-Powered Marketing Assistants in the Cloud Adstream, the leading global provider of digital asset management, creative logistics and analytics solutions, announces that it is launching a new project that aims to reduce an estimated $80 billion of inefficiencies in the advertising and marketing industries. These inefficiencies are caused by the current labour intensive, highly-manual ad campaign workflows of TV, online, radio, cinema, outdoor and print. To help marketers manoeuvre through the…

4.9 Billion Robocalls In April, According to YouMail Robocall Index

Robocall Volumes Dip by Roughly 330 Million Calls From Previous Month Americans saw a slight reprieve with 4.9 billion robocalls in April, down 6% from the all-time high of 5.23 billion robocalls in March. Despite the decrease, this volume still equaled 163.5 million robocalls per day in April and 1,890 robocalls per second. These latest monthly figures come from YouMail, a free robocall blocking solution for mobile phones. “The good news is that April’s robocall volume is heading in a positive direction,” said YouMail…

SafeGuard Cyber Detects Increase in Malicious Online Actors Ahead of EU Elections

SafeGuard Cyber, the leading end-to-end platform for social media and digital risk protection, released a report showing that bad actors are amplifying misinformation content and deploying misinformation campaigns directed at EU member states to shape public perception and influence European Parliamentary elections taking place from May 23-26, 2019. Most notably, over a ten-day period in March, SafeGuard Cyber identified 6,700 bad actors who posted and amplified enough divisive digital content to reach upwards of 241 million…

MarTech Interview with Damon Henry, Founder and CEO, KORTX

"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they learn about a customer on SnapChat they’re not able to incorporate into a programmatic display campaign." Tell us about your role and journey into Technology. What inspired you to start KORTX IO? I’ve been writing software since I was a teenager. After studying computer science, I was fortunate to land a job at a traditional ad agency. Here my colleague and I were tasked with developing the…

Riva CRM Integration Achieves SOC 2 Certification

Riva CRM Integration announced at Salesforce World Tour New York that Riva has achieved AICPA certification through a SOC 2 engagement. Riva delivers the industry-leading CRM, calendar, and email integration platform for banking, insurance, life sciences, and other industries. In an age of data privacy disruption, Riva's products ensure companies' reputations are protected and employees' communications are kept private, while maintaining enterprise security integrity. This SOC 2 certification attests to the maturity of…

SAP Extends Its Leadership in AI-Powered Intelligent ERP with SAP S/4HANA

SAP SE announced a series of innovations to SAP S/4HANA to make it easier to add artificial intelligence (AI) and robotics, and to customize apps. This will help companies improve business results, automate business processes and make accurate predictions for better decisions. With more than 100 out-of-the-box AI and robotic process automation–powered capabilities, the 1905 release of SAP S/4HANA Cloud solidifies its position as the most intelligent ERP on the market today. The new additions, being released in May 2019,…

OpenText Streamlines the Way Enterprises Digitally Communicate with Customers

OpenText, a global leader in Enterprise Information Management (EIM), announced version 16.6 is generally available now and will be launched in July 2019 at its annual user conference, OpenText Enterprise World. Innovations in its market-leading customer communications management solution, OpenText Exstream, are being previewed at Document Strategy Forum 2019 (DSF '19). The conference is held May 7-9 in Anaheim, Calif. OpenText Exstream 16.6 introduces self-service, browser-based design, authoring and interactive editing,…

Pendo Acquires Product Feedback Innovator Receptive

Pendo, the product cloud company, announced that it has acquired Receptive Software Limited, a privately-held SaaS company based in Sheffield, U.K. Founded in 2015, Receptive is the market-leading product demand intelligence platform that helps B2B product managers and customer success teams to capture, prioritize, and report on customer feedback and feature requests, and communicate product roadmaps to multiple stakeholders. Combined, Pendo and Receptive offer the most complete integrated platform unifying the tools…

MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization

Enterprise Marketers Now Have the Power to Combine Data from Disconnected Marketing Activities into a Unified Demand Waterfall and Account View MRP, the only enterprise-class predictive ABM platform, announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the…

Templafy Acquires Fellow Template Management Software Company, iWRITER

Company Continues to Experience Fast Growth, Now with over 1 Million Users as Enterprise Demand for Smart Document Creation and Management Increases Templafy, a Danish-founded company providing a SaaS platform for brand governance and productivity across enterprise business documents and other employee-produced content, has announced that it has acquired Netherlands-based iWRITER, a Microsoft Office solution for brand identity & template management. With more than 350,000 users at 1,200 businesses, iWRITER (like…

Microsoft Introduces New Cloud Experiences and Developer Tools for All Creators at Microsoft Build

Company Releases New AI-Driven Collaboration and Hybrid-Cloud Innovations Across Microsoft 365 and Microsoft Azure Microsoft Build 2019, Microsoft Corp.'s annual developer conference, the company showcased new technologies for developers of all kinds to create intelligent and productive solutions. Microsoft customers and partners, including Starbucks, J.P. Morgan, Kroger, Spatial, Epic Games and others, are showcasing new solutions that deliver more intelligent, customer-centric experiences. Announcements include new…

IBM Launches New Services to Advance Enterprise Transformations with SAP S/4HANA

Global forestry giant ARAUCO among the first to benefit from IBM Rapid Move for SAP S/4HANA IBM introduced IBM Rapid Move for SAP S/4HANA, a new approach designed to provide a smarter and faster way to digital transformations. Businesses across industries can look to accelerate the process of migrating existing SAP systems to SAP S/4HANA, enabling them to speed up the reinvention of core business processes and integration of new technology. Arauco, a manufacturer of sustainable forest product solutions in Chile, is one…

BrightEdge Instant Is an Industry First: Taking Research and Content Optimization Real-Time

Pioneering Innovation Allows Marketers to Research at Scale and Optimize at Lightning Pace BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Instant, a revolutionary set of innovations that transforms how search marketers drive performance at scale. BrightEdge Instant is the industry's first and most powerful real-time SEO solution that empowers marketers to utilize real-time insights and take action to optimize content all within one unified platform. This is something that has…

Informatica Announces New Data Protection Integrations Across Microsoft Platform

Supporting Multi-Cloud Enterprise Compliance Efforts as Organizations Work to Address Global Data Privacy and Protection Concerns Informatica announced it's expanding its data security integrations with Microsoft. Informatica has joined the Microsoft Intelligent Security Association and now offers support of Microsoft Azure Information Protection with Informatica Secure@Source, for data privacy and protection across the enterprise. Informatica provides a leading data privacy solution that can measure, monitor, and…

Click2Mail Announces Two Mobile Apps for Sending Postal Mail

Click2Mail Puts Easy Access to the US Mail in the Hands of Consumers and Businesses National Postal Forum in Indianapolis, IN, Click2Mail announced the release of ZendaNote and Mail-it Now on the iTunes App Store. The free apps enable smartphone users to mail personalized notecards or documents from their phone or tablet to any address in the world, from anywhere they happen to be. "With Americans' renewed interest in all things analog--including hyper-personalized physical mail, and everyone's love of mobile…

iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifestyle Service O2O Benchmark in China

iClick Interactive Asia Group Limited ("iClick"), an independent online marketing and enterprise data solutions provider in China, announced a strategic partnership with BTG WELINK ("BTGW"), an online retail services arm of Beijing Tourism Group ("BTG"), and Tencent Holdings Limited ("Tencent"), China's leading provider of internet value added services. The partnership will leverage the digital strengths, data capabilities and payment technologies of the three companies to help BTG establish a new customer relationship…

SAP Strengthens CX Suite to Help Customers Close the Experience Gap

SAP SE announced new features for its SAP C/4HANA suite of leading customer experience (CX) solutions to help businesses and organizations establish more personalized relationships. The latest cloud developments enable trusted, customized customer interactions; effective training for sales and customer-relations teams; and improved communications between employees and partners. "It is time to break down the silos that create a gap when companies believe they are providing a better experience than their customers…

True Influence Launches InsightBase 4.0, an Advancement in Buying Group/Demand Unit Discovery and Intent Intelligence

InsightBase 4.0 Allows Users to Quickly Define, Identify and Discover Buying Group Intent Across an Account List, Target Audience or Active Demand Segment to Reach Target Prospects More Effectively and Accelerate the Purchase Process True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin. InsightBase 4.0 is an advanced marketing intelligence platform that allows marketers to define buying groups or demand units…

Persistent Systems Joins Siemens’ MindSphere Partner Program to Bring Industrial IoT Solutions to Market

Persistent Systems, a leading developer of software products and solutions across a variety of markets including Industrial and Manufacturing, announced it has joined Siemens' MindSphere Partner Program to deliver its Industrial IoT solutions to market. MindSphere is the cloud-based, open IoT operating system from Siemens that connects products, plants, systems, and machines, enabling businesses to harness the wealth of data generated by the Internet of Things (IoT) with advanced analytics. Persistent is delivering…