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Capturing the Omnichannel Opportunity: dotmailer Extends Platform to Help Brands Be Smarter Than Ever

Extended Platform Aims to Help Time-Poor Digital Marketers Build More Effective Strategies in Today's Multi-Channel World dotmailer, a leading provider in the digital marketing sector, has announced the launch of new omnichannel features which enhance its existing marketing automation platform. With a host of new channels now available – including SMS and Facebook Messenger, automated retargeting across Google AdWords and Facebook Audiences, and in-email product recommendations – this development will empower brands to…

Tech Essence Appoints Mary Keane-Dawson as Chairperson of the Board

Mary Keane-Dawson Is One of the Most Well-Known Figures in the UK Digital Media Scene and an Experienced Business Leader Tech Essence, the marketing platform revolutionizing partner marketing, announced the appointment of Mary Keane-Dawson, Co-Founder and CEO, TRUTH, as Chairperson of the board. Keane-Dawson has been an advisor to the company since its launch in 2013. The appointment reflects the growth of Tech Essence and its position as a serious contender to established players such as Performance Horizon, Cake and…

Time For Better Browsing UX: Google’s Chrome 66 Puts A Vigil On Autoplays

The New Feature in Chrome 66 Blocks Autoplays on Sites Automatically For long, browsing experiences turned bitter with unwanted auto-plays on site or page visits. Internet enthusiasts can now breathe a sigh of ‘autoplay relief’. The latest Chrome browser by Google – Chrome 66, is the reason for the relief. Chrome 66 brings a much-appreciated feature in which it shuts autoplay videos on sites as it automatically blocks them. The idea surfaced in January and is now a reality. Chrome 66 has additional features apart from…

Partnership Between McFadyen Digital And Kahuna To Empower Online Marketplace Operators

Strategic Partnership Between Kahuna and McFayden Digital Was Formed to Offer Marketplace Operators a More Intelligent Way to Connect Their Buyers and Sellers McFadyen Digital, a leading global digital commerce agency, and Kahuna, the first customer engagement platform for digital marketplaces, announced a new strategic partnership. The partnership will combine Kahuna's innovative cloud-based buyer marketing, seller optimization, and liquidity capabilities with McFadyen Digital's deep E-commerce and online marketplace…

Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA

Brand USA's Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United States Brand USA, the destination marketing organization for the United States, announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States. A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman's iconic song, "Do You Wanna Dance?" through different musical genres…

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, is joining forces with IBM and Salon Media for a proof of concept blockchain project centered on campaign reconciliation. The project leverages a shared ledger to deliver on blockchain’s promise to bring more…

Brainshark’s Chief Readiness Officer to Deliver Featured Presentation on Improving Sales Training at ATD 2018

Brainshark to Also Demonstrate its Acclaimed Sales Readiness Solutions - Including Upcoming AI-Powered Machine Analysis for Video Coaching Brainshark Inc, delivering SaaS-based sales enablement and readiness solutions, announced that its chief readiness officer, Jim Ninivaggi, will be a featured speaker at the ATD 2018 International Conference & Exposition, held May 6-9, at the San Diego Convention Center. Hosted by the Association for Talent Development (ATD), a professional membership organization, ATD 2018 is the…

IQIYI Joins AOMedia To Promote Cutting-Edge Video Technologies

As AOMedia Member, IQIYI Will Contribute Its Deep Industry Expertise in Advanced Online Video Content and Creation and Delivery iQIYI, an innovative market-leading online entertainment service in China, announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organization formed by the world's best-known leaders in video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over…

Digital Remedy Acquires New Media Filmmaker And Creative Futurist Collective

Digital Remedy Appoints CrowdHere CEO Nick Pahade as Company's First Chief Operating Officer and President Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers, and influencers, announced the acquisition of CrowdHere, a curated collection of new media filmmakers and creative futurists. CrowdHere CEO Nick Pahade has been appointed as Chief Operating Officer (COO) and President of Digital Remedy, a first for the company. Pahade—who has been on the Board of Digital Remedy for four…

SRAX Shifts Vertical Strategy Into Overdrive, Launches SRAXauto

SRAXauto Joins SRAX's Vertical Offerings Targeting Healthcare, CPG and Sports Fan Audiences SRAX launched its new auto vertical offering, SRAXauto. The company's latest digital marketing and data management tool is designed to reach and reveal valuable auto audiences for auto manufacturers and dealers. "Replicating the success of our vertical strategy is a core focus," said Christopher Miglino, CEO and Chairman of SRAX. "SRAXauto is the latest example of our efforts and the opportunity to drive unique targeting…

BrandWizard Announces AEM Assets Integration, AI-powered Chatbot, and Multilingual Search

Reduce Your Brand Team's Busy-Work by 50%, and Free Them up to Be More Productive BrandWizard, the global leader in digital brand management, announces a release that reduces the time Brand Teams at large multinational companies spend on administrative work, enabling them to be more productive. AEM Assets integration enables more seamless integration between Brand and Marketing organizations. The AI-powered chatbot frees-up many hours spent answering basic brand and brand management questions. Finally, multilingual search…

CloudEngage Announces New Audience Segmentation Products For Next Generation One-to-one Personalization

Visitor Profiles Can Now Be Segmented Based on On-Site Interests as Well as Organic Search Terms That Bring Them to Your Website CloudEngage, the most intuitive web personalization suite on the market, proudly introduces their new advanced audience segmentation engine. The platform now offers two innovative approaches to help marketers provide enhanced context and relevance to web visitors. The first approach offered by this new capability empowers marketers to manually create segments based on easily configurable…

Alexa.com Launches Alexa Agency Plan to Help Digital Agencies Win and Retain More Business

The New Alexa Agency Plan Equips Agencies With Insights That Instantly Reveal Clients' Untapped Avenues for Growth Alexa.com, the trusted source of competitor and audience insights, recently announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth. As a result, the plan is instrumental in helping agencies win new business, keep their project pipeline full, and reduce revenue fluctuations by becoming an indispensable…

11SIGHT Annouced That It Has Joined CDK Global Partner Program

11SIGHT Is Now a Part of CDK Global's Marketplace of Applications and Integration Choices Developed to Help Automotive Dealers Succeed 11SIGHT announced that it has become a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, 11SIGHT is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed. “We are very excited to be part of CDK Global Partner program. This partnership program creates a unique…

SenseTime Raises US $600 Million in Series C Funding, led by Alibaba Group

The Capital Injection Will Provide an Important Impetus to the Buildout of SenseTime's AI Platform SenseTime, China's leading artificial intelligence (AI) company, has successfully raised US$600 million in its Series C round of funding. Alibaba Group is taking the lead role in this round of funding and other participants include Temasek and Suning. As the Company set a record by raising US$410 million in its series B round of funding last July, it once again sets a new record for venture capital funding in the AI sector.…

New Division Within NCC Media to Sell National Advanced Advertising Solutions

The New Division Within NCC Media Will Help Advertisers Reach Audiences Nationwide With Innovative Technologies That Deliver Precision, Consistency and Accountability Charter Communications, Comcast Corporation and Cox Communications, owners of NCC Media, recently announced they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC's participants' national footprint. The group will use non-personally identifiable data and targeting capabilities to create…

Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team

Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world's most powerful meta-search shopping platform, announced the addition of two executives who will lead the company's efforts to grow its customer base. Dana Toering has joined as Yroo's Chief Revenue Officer, and Estelle Gorby is its new Vice President of Growth. "We have built a unique platform that is powered by artificial intelligence technology and has the largest product catalog of any meta-search engine. The successful launch of…

InsideSales.com Wins Prestigious Service Provider Of The Year Award From AA-ISP

Dave Elkington and Gabe Larsen Named in AA-ISP's List of 25 Most Influential Sales Professionals InsideSales.com, the leading artificial intelligence (AI) growth platform for sales, won multiple prestigious awards at the AA-ISP (American Association of Inside Sales Professionals) Digital Sales Leadership Summit in Chicago on Wednesday. The awards recognized InsideSales.com as the top service provider, both CEO Dave Elkington and VP of Growth Gabe Larsen as two of the most influential leaders in the inside sales…

ViewLift Appoints Top Talents From NeuLion And Lionsgate

ViewLift's Recent Hiring from Neulion and Lionsgate is Aimed at Enhancing OTT Offering ViewLift, a leading digital content distribution, and monetization platform announced the appointment of Vishal Parikh, former VP of Product and Technology, OTT Ventures at Lionsgate, as VP, Head of Product, and Manish Bahl, former VP of Service Delivery at NeuLion, as VP of Client Solutions. Vishal and Manish have joined ViewLift's growing team and will provide extensive sports and entertainment industry knowledge to better serve the…

SDL And TAUS Integration Offers Brands Industry Benchmarking Framework

SDL and Taus Integration offers More Efficient and Accurate Translations Based on Industry Best-Practice SDL, a leader in global content management, translation, and digital experience, announced an integration between SDL Translation Management System (TMS), and the TAUS Dynamic Quality Framework (DQF), a comprehensive set of tools that help brands benchmark the quality, productivity, and efficiency of translation projects against industry standards. Also Read: SDL and Nuance to Develop Solutions for Machine…