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Silvercrest Launches Integrated Social Media Listening To Their Proprietary Local Marketing Automation Platform (LMap)

Integrated Social Listening into Social Media Management, in the only Marketing Technology Platform That Serves All of a Brand’s Technology, Marketing, and Media Needs in One Portal Silvercrest’s robust proprietary martech portal, Local Marketing Automation Platform (LMap), is the only platform that allows brands to manage and access all of brands’ marketing and media needs from one portal, LMap. Typically, Social Media Management platforms enable multi-unit social media management, with a secondary tier of other…

Go-MMT Skyrockets Its Hotel Partner Engagement by 20% Using WebEngage’s Marketing Automation Platform

Indian OTA Giant, GO-MMT, Partners with WebEngage To Strengthen Its Supply-Side Engagement and Increase Its MAU's by 1.3X Through Highly-Personalized User Experiences Go-MMT, a household name in the Indian OTA space, has reported a 20% boost in its hotel partner engagement by creating seamless, cross-channel user journeys through WebEngage - a full-stack marketing automation platform. A joint entity of MakeMyTrip and the Ibibo group, Go-MMT has an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo and…

Outsell Integrates Audience Acuity’s Data For Industry Leading AI-Driven Marketing Automation Platform

Audience Acuity's Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity's identity graph contains 6 billion data points describing 243 million American consumers. Outsell engages with over 28 million consumers daily and works with all major automotive brands in the United States. Outsell's platform delivers increased customer engagement to more than 1,500 automotive dealers across America. Marketing Technology News: Renowned Leaders of…

Tanla Solutions to Acquire Leading Big Data and AI Based Marketing Automation Platform Gamooga

With Gamooga, Tanla Solutions forays into fast-growing Marketing Automation industry Tanla Solutions Limited, one of the largest cloud communication providers in the world, announced a definitive agreement to acquire a leading Big data, AI driven Customer Data and Marketing Automation Platform – Gamooga. This is the 2nd acquisition Tanla has made in the last four months.  Acquisition of Karix Mobile and Gamooga now will position Tanla as the end-to-end solution provider for global enterprises including the existing 1500+…

Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns…

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market

IEEE Globalspec Catalyst Will Provide Industrial Marketers with a Platform Designed to Simplify and Improve Marketing Strategy and Outcomes IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, announced the release of IEEE GlobalSpec Catalyst: the premier Marketing as a Service (MaaS) platform for the small and midsize business (SMB) industrial market. The primary goal of IEEE GlobalSpec Catalyst is to simplify the…

Fuel Travel and Blueshift Partner to Revolutionize Hotel Marketing by Creating Industry’s Most Advanced Marketing Automation Platform

An AI-Powered Platform Will Allow Hoteliers to Activate All Their Guest Data and Drive Guest Engagement with One-To-One Marketing Blueshift, the leading AI-powered Cross-Channel Marketing Platform, and Fuel Travel, the premiere digital agency for the hotel industry since 1994, announced their strategic partnership to create the most advanced AI-powered platform for the travel industry. The partnership marries Fuel's 25 years of industry knowledge and experience with Blueshift's state-of-the-art, patented AI-powered…

Oracle Recognized as A Leader in Independent Analyst Report on Marketing Automation Platforms

Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence…

Outsell’s New AI-Driven Marketing Automation Platform for Automotive Is the First to Auto-Generate Individualized Customer Incentives Proven…

Dealers Can Also Now Create and Send On-Demand Micro Campaigns and Craft Multi-Channel Conquest Campaigns in Minutes From the DrivingSales Executive Summit, taking place Oct 21-23 in Las Vegas, Outsell announced significant enhancements to its AI-driven marketing automation platform for the automotive industry. The first vendor to bring AI-driven solutions to auto dealers, Outsell has added key new features intended to help boost incremental sales and service bookings, including: A new integration with AutoHook…

Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm

Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018. Salesforce Pardot unites marketing and sales teams to deliver personalized customer relationships at scale. Powered by Einstein artificial intelligence (AI) and Lightning, Salesforce Pardot delivers innovative lead intelligence capabilities, including AI-powered lead scoring, lead nurturing and lead routing—enabling businesses to find and…

Toyota CH-R Launch Campaign Powered by Outsell AI-Driven Marketing Automation Platform Honored with Industry Awards

Wins WebAward Automobile Standard of Excellence Award with Agency Partner DSplus and Finalist for Digiday Technology Awards Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced with agency partner DSplus, that it was named the winner of the 2018 WebAward Automobile Standard of Excellence Award for the 2018 Toyota CH-R Launch Campaign. Outsell’s technology platform behind the Toyota CH-R campaign was also named a finalist for the Digiday Technology Awards in the…

Marketing Automation Platform WebEngage Has Been Roped in By OTA Major Goibibo

GoIbibo Will Leverage the Full-Stack Marketing Automation Platform Offered by WebEngage to Enhance Cross-channel User Engagement and Increase Their Booking Rates After months of small-scale rollouts, WebEngage has been roped in by OTA major Goibibo to power the brand’s User & Partner engagement strategy and execution. The Mumbai-based SaaS company is touted as one of the leading marketing automation platforms to come out of India, having over 40k businesses around the world under their belt. Esteemed brands such as…

Postie Launches Industry’s First Marketing Automation Platform that Makes Direct Mail Behave like a Digital Channel

Customers Have Seen CVR%, ROAS and CPA Results as Strong as Best Performing Social Campaigns Postie, the only tech and data platform that makes direct mail behave like the best digital acquisition channels, officially announced its launch in the US market. Postie helps digital marketers apply machine learning and quant marketing to the biggest traditional offline channel – direct mail – making it truly a performance channel, from testing and optimization to audience modeling and attribution. The platform, now available to…

Marketing Automation Platform AdStage Raises $3 Million to Help Marketers Prove Return on Ad Spend

AdStage, a closed-loop reporting and automation platform for paid marketers, announced that it raised $3M in a strategic round of funding led by Forté Ventures, HubSpot, and Verizon Ventures. The new funds will help AdStage further develop its core products to meet the growing demand for paid marketing measurement and analytics technology. Last year, AdStage grew its revenue by 150% after shifting focus from campaign management to data analytics and reporting. The volume of ad spend going through AdStage’s platform went…

ZINFI Expands Its Channel Management Platform, Introducing Advanced Through-Channel Marketing Automation Applications

ZINFI’s Unified Channel Management SaaS Platform Expands Significantly with the Introduction of a Multi-Touch, Drag-and-Drop Campaign Canvass for Its Through-Channel Marketing Automation Applications ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced it has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

G2's Dual Recognition Validates Blueshift's Mission To Provide The World's First Data Activation Solution Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's accomplishment of providing the world's first data activation solution, which simultaneously offers the flexibility of a CDP and the intelligence of marketing automation in a single, scalable…

Intema Adds New Advanced Automation Feature to its eFlyerMaker Email Marketing Platform

Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the launch of a new advanced automation feature for its eFlyerMaker email marketing platform. “This new automation feature was created with the goal of offering a best-in-class, flexible product tailored to our customers’ needs and should open up many new sales opportunities in the enterprise segment,” said Daniel Drouet, Vice President, Products, at Intema. “Combined with…

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non…

Salesforce Expands the Sales Cloud Platform with Faster Prospecting, Flexible Billing and Intelligent Marketing Automation

High Velocity Sales Now Delivers Tailored Sales Cadences and Work Queues to Each Inside Sales Rep - Increasing Their Productivity and Focus on the Most Valuable Prospects Salesforce, the global leader in CRM, announced advancements to the Sales Cloud platform, delivering a faster, smarter and more integrated sales process from lead-to-cash. Now, companies can complete the entire sales process, from marketing to sales to billing, right within Salesforce. "Automation, integration and speed are essential to business…

Mindmatrix Brings Partner Relationship Management (PRM), Channel Marketing Automation & Channel Sales Enablement on a Single Platform

Mindmatrix, a leading native Channel Enablement Software Provider in the industry, is offering all the 3 core elements of Channel Enablement on a single platform. These elements are -- - Partner Relationship Management (PRM) - Channel Marketing Automation - Channel Sales Enablement Most other vendors either enable one or two of the three core elements; or have partnered with others to offer all the three elements. For Partner Relationship Management (PRM), Mindmatrix offers partner portals and tools for partner…