Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing Their Plans Are Effective Are companies ready for sophisticated cybercriminals and impact of data breaches? Experian released its annual corporate preparedness study, Is Your Company Ready for a Big Data Breach?, revealing that progress has been made, but companies need to do better. Conducted by the Ponemon Institute, the findings reveal that only 36 percent of businesses are prepared…

New Synchrony Study: AI Emerging as Imperative for Nation’s Retailers

  A Majority of Surveyed Retailers Believe AI Will Transform the Online Customer Experience and Be a Competitive Advantage for Their Businesses in the Next Five Years To better understand the transformative effect of artificial intelligence (AI) in the retail industry, Synchrony released a study, done in partnership with Oxford Economics. They designed, fielded and analyzed a survey of 324 retailer executives about their current and planned use of AI-powered technologies. The resulting report, Shopping for AI, shows that…

ObEN and Salin Join Forces to Personalize Social VR and AR

VR/AR Platform Works with Leading Personal AI Company to Enable Users to Enjoy Personalized Avatar Interactions in VR/AR Experiences ObEN Inc., the artificial intelligence (AI) company creating Personal AI (PAI) technology to revolutionize digital interaction, and Salin Co., Ltd., Virtual Reality (VR)/Augmented Reality (AR) Social platform provider, are happy to announce they have signed a MOU for joint projects aimed at porting ObEN’s Personal AI (PAI) avatars into Salin’s VR/AR social and gaming experiences. As part…

CBS Partners with AI-Powered Consumer Insights Platform Canvs to Enhance Research Capabilities and Audience Insights

CBS Corporation announced a strategic relationship with Canvs, the leading consumer insights platform that leverages proprietary artificial intelligence (AI) to help businesses unlock insights from everyday language. CBS, which operates the most-watched television network in the US and owns one of the world's largest libraries of entertainment content, will integrate Canvs Surveys, the only AI-powered topical and emotional analysis platform to automate the coding of open-ended responses to survey questions. The…

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role and journey into AdTech. I am the CEO of Varick—we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook. Our clients tap into a team of experts and our Alveo tech platform to maximize…

Zappi Announces Newly-Formed Customer Team Lead by Julio Franco

Franco to Lead the Customer Division to Ensure Success and Value Generation Through Zappi's Platform Zappi, the leading provider of automated market research and customer insights to global enterprises, announces the promotion of former Vice President of the Americas, Julio Franco, to lead the newly formed Global Customer Team. Created to ensure Zappi users are set up for long-term success through utilizing the platform's insights capabilities, the team's focus will be to ensure customers are equipped to help brands…

NICE Takes Gold and Silver at the 2019 Stevie Awards for NEVA and CXone

Accolades Recognize NICE Employee Virtual Attendant for Innovatively Empowering Collaboration Between the Human and Robotic Workforces and NICE Incontact CXone for Innovation in Customer Service NICE announced that NEVA (NICE Employee Virtual Attendant) has been presented a Gold Stevie at the 13th annual Stevie Awards for Sales & Customer Service. The first virtual attendant designed with the employee in mind, NEVA received the award for leading edge innovation in AI and virtual assistant technology in the 'contact…

MarTech Interview with Alex Rahaman, CEO, NEXD

"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus on conversion rates for each of the main steps in our sales and marketing funnel." Tell us about your journey into technology. What made you join NEXD? My digital journey really started back in 1999 when I founded a mobile greetings company. After that, I was in the founding team of a very early web optimization company, Touch Clarity, which later got sold to Omniture (now Adobe). I then moved into…

Odaseva Closes $11.7 Million in Funding to Accelerate Delivery of Data Protection and Data Operations for Enterprises Running Business…

Odaseva, the all-in-one cloud data management platform for enterprises running critical business applications in the cloud such as Salesforce, announced a Series A funding round of $11.7 million. The round, led by Partech with participation from new investor Salesforce Ventures and existing investor Serena, will help the company accelerate its go-to-market strategy and build on successes with global customers that include General Electric, Heineken, Orange Bank, Robert Half, Schneider Electric and Toyota. The new round, in…

Datarobot Acquires Data Collaboration Platform Cursor

Acquisition to Further Bolster Datarobot’s Data Management Capabilities, Making Data and AI Even More Accessible DataRobot, the leader in automated machine learning, announced that it has acquired Cursor, a San Francisco-based company that provides a data collaboration platform which helps organizations find, understand and use data more efficiently. “The Cursor technology and team are key pieces of the puzzle for DataRobot’s vision of an AI-driven world” After spending years at leading technology companies like…

Tellius to Introduce Intelligent Conversational Analytics Platform at Gartner Data and Analytics Summit 2019

Company Will Present a Customer Panel, Participate in a Multi-Vendor Analytics Product Showdown, and Host a Best Practices Roundtable on Next-Generation Analytics at the Summit Tellius, the Search and AI-Powered Analytics Platform, will be introducing Intelligent Conversational Analytics to audiences attending the Gartner Data & Analytics Summit 2019 held March 18-21 in Orlando, Florida. As a Premier Plus sponsor, Tellius will showcase its platform through live demonstrations on how enterprises can use data and…

GlobalSign Joins Microsoft Intelligent Security Association to Strengthen Mobile Authentication Security

Leading Certificate Authority Integrates with Microsoft Intune, a Top Enterprise Unified Endpoint Management Tool, to Help Mobile Users Easily Obtain Digital Certificates GMO GlobalSign, a global Certificate Authority (CA) and a leading provider of identity and security solutions for the enterprise, announced it has joined the Microsoft Intelligent Security Association, a collaborative initiative to help organizations worldwide defend against increasingly sophisticated, fast-moving threats. The relationship between…

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights." What made you join Intelligent Demand? I founded Intelligent Demand on Jan 1, 2011. I did it because I saw a real need for a full-service agency that is purpose-built from the ground up to drive B2B revenue growth in modern, measurable, integrated, strategic and creative ways. I imagined an agency filled with smart, driven, kind, passionate…

Io-Tahoe Files Patent Applications For Its Smart Data Discovery And AI-Driven Data Catalog Solution

Patent Application Filing Covers Automated Solution for Capturing Data Semantics, Using Novel Signature Techniques Io-Tahoe, a pioneer in Smart Data Discovery and AI-Driven Data Catalog products, in its efforts to continue to transform the data discovery market,  announced it has recently filed three patent applications with the United States Patent and Trademark Office. The patent filings cover the generation of data signatures that accurately describe data in a human friendly form using advanced NLP (Natural Language…

Formstack Announces Plans for Unified Platform as a Result of Strategic Acquisitions

Leader in Data Capture Aims to Improve Workplace Productivity Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces its vision for a full-stack, integrated data platform for workplace productivity. Bolstered by strategic acquisitions—most recently, Bedrock Data—Formstack’s new suite of data collection products will allow users to build, connect, engage and analyze data for impactful business outcomes. The platform will deliver data…

MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager

"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on effect that managers have little valuable data to work with." Tell us about your role and journey into technology. How did you start ForceManager? My background is in sales, so the journey to entrepreneurship comes from my own journey and difficulties in the field of managing sales reps and striving to meet sales targets. I realized that my sales reps weren’t reporting relevant data and that consequently, we…

Will MarTech Save Your Job?

AI isn’t taking your job, it’s saving it — when done right. We take a look at the overpopulated MarTech ecosystem and why it may pay for B2B marketers to think more B2C. Is the growing MarTech stack a help or a hindrance? It’s a powerful question — and one that marketers have been increasingly grappling with in recent times. For companies, the allure and promise of new technologies such as AI are driving a swift uptake in MarTech. Sometimes — possibly too often — to the detriment of brands. For vendors and B2B…

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005 and was the first production company specializing in digital OOH creative at the time. It was the same year that the first run of digital escalator panels was installed on the London Underground and the potential of this fantastic digital canvas was just starting to make its mark in London…

90 Seconds Closes US $20 Million Series B with SIG, AirTree and Sequoia India to Grow the Global Video Creation Platform

90 Seconds Has Paid out $64 Million to Creators on the Platform 90 Seconds, the global video creation platform, just announced it has raised US$20 million (S$27.1 million) in a Series B funding round from new and existing investors including SIG, Airtree Ventures, Sequoia India, Qualgro Venture Capital, Atami Capital, and Right Click Capital. The fund raise will be used to increase automation and intelligence to personalise brands’ experience on the platform in order to scale video creation. It will also allow 90…

Serve Your Aces In Sales Reporting: Top Sales Analytics Tools For 2019

This primer identifies the Sales Analytics tools for 2019 based on research and recommendations from the industry Is Sales Analytics a sideshow for you when it comes to effectively managing your CRM and ABM data? Every data has a story to tell. With sales data, you could build a story that leads you to achieve your revenue targets and churn ROI from your existing sales technology stacks, which should include CRM, Sales Intelligence, ABM and Sales Enablement tools. Very few teams within a data-driven organization…