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New Front Row Solutions Video Explains Real-Time Mobile CRM Platform

New Video Highlights Front Row Solutions' Real-Time Mobile CRM Platform for Mobile Workforce Front Row Solutions has launched a new video that highlights how the company's real-time mobile CRM platform empowers organizations to engage their mobile workforce. The new video, looks at how easy it is for mobile workers to capture a wealth of prospect or customer interaction data directly on their smartphone in less than 60 seconds. The Front Row app was designed specifically for mobile workers and includes features to…

Interview with Michael Zacharski, CEO, EMX Digital

"Despite the Automation and Machine Learning we have deployed, we believe it takes the human touch to make it all work and drive innovation forward." Tell us about your role and journey into technology. What made you join EMX Digital? There are two parts to my role. First, and where I spend the majority of my focus, is leading the EMX Digital business. EMX is a programmatic marketplace that services media agencies, publishers, and DSPs. EMX is part of Engine, a data-driven marketing solutions company with expertise in…

Top 3 Ways Hospital Marketers Can Manage Their Online Brand Presence

According to Pew Internet & American Life Project, nearly 80 percent of Internet users or about 93 million Americans searched for a health-related topic online. The study indicates that looking for health or medical information is one of the most popular activities, therefore, online hospital marketers carry a large responsibility when managing their organization’s online presence. But thanks to the explosion in digital health technologies, healthcare marketers now have access to innovative new tools that until…

SpotCues Launches Groupe.io, “Slack for the Deskless Workforce”

Leveraging Machine Learning and Automation Groupe.io Provides Micro-Apps, BOTS and Real Time Communications to Improve Productivity of Deskless Workforces SpotCues, an intelligent enterprise productivity platform, announced the launch Groupe.io, a mobile solution that focusses on improving productivity of deskless workers through role specific micro-apps, digital assistants (aka BOTs), real time communication and collaboration. The solution is primarily targeted at industries such as retail, hospitality and aviation with…

How to Improve Distribution Revenue in 5 Easy Steps

As buyers continue to evolve, it’s imperative that sellers in all industries understand their buyer’s need and wants. This is especially true as buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. However, in industries, such as the CPG and manufacturing space, companies have to provide sales tools not only for their direct sellers but also their indirect sellers. Below I’ve put together 5 tips based on findings…

Fishbowl Updates Boxstorm Mobile App for Device Independent Inventory Management

iOS Version Available Now; Android in a Few Weeks Fishbowl released an updated mobile version of Boxstorm, the first free online inventory management solution that integrates with QuickBooks Online, for iOS and Android devices. Fishbowl released an updated mobile version of Boxstorm, the first free online inventory management solution that integrates with QuickBooks Online, for iOS and Android devices. “The update adds sales and customer management modules and other features to help our customers close sales…

Centriply Creates Common Ground for TV Ad Campaigns, with Data-Driven and Location-Based Audience Buying

Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Planning Platform Update There are two adages in life "Timing is everything." and "Location, location, location."  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and digital video impressions. Achieving unmatched scale by using the impact of broadcast, the reach of cable and the performance of OTT/Addressable to support each…

Interview with Dave Carruthers, Founder and CEO, Voxpopme

"For the modern CMO, Voxpopme brings research and customer experience programs to life by adding unrivaled depth to traditional text-based feedback."Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching the Voxpopme app to…

WPP Merges JWT’s Legacy With a More Future-Ready and Data-Driven Wunderman

Founded in 1864, JWT, Which Is Now a Part of the WPP Group, Was a Pioneer in Airing Commercials on Television. The Company Is Now Combining with Wunderman to Produce Commercials of the Future Just to give an idea of WPP’s size, it employs 130,000 professionals in 112 countries. Its core areas of operations are spread across diverse geographies and consumer sets. Just a few decades back, when the internet was in its nascent stage and having a mobile phone meant you were extremely rich, the advertising and media industry…

SysAid Announces $30 Million Investment to Deepen Its Commitment to Improving Productivity of IT and Operations in Mid-Market Organizations

The Investment by Leading Tech Growth Fund IGP Will Accelerate SysAid's Growth in the ITSM Market and Beyond SysAid, a leading provider of service desk and IT service management (ITSM) solutions, announced the closing of a $30 million investment by IGP. The investment marks SysAid's first funding round, having operated as a bootstrap company since it was founded in 2002. For more than 15 years, SysAid has simplified on-going operations for IT Professionals and has empowered them to deliver exceptional service amid…

Interview with Thomas Owadenko, President and Founder, Octoly

"The most impactful disruption will probably come from brands taking even more advantage of the relationship influencers have with consumers to reinvent the entire value chain."Tell us about your role and journey into technology. How did you arrive at Octoly? I’ve spent nearly my entire career in and around video in some capacity — even before YouTube launched — so when I founded Octoly formally in 2015, it was a natural next step for me. I watched the rise of early YouTubers such as Michelle Phan and knew I wanted to…

Inaugural Professional Conversion Programme for Programmatic Advertising Professionals Sees First Batch of Graduates

The Joint Programme Between the IAB SEA+India, WSG and EDB Aims to Bridge Talent Gaps in Programmatic Advertising Industry The Interactive Advertising Bureau Southeast Asia & India (IAB SEA+India) announced the graduation of the first intake of the Professional Conversion Programme (PCP) for Programmatic Advertising Professionals. The programme aims to support the upskilling and reskilling of Singapore’s workforce by equipping them with robust digital capabilities, and is in line with both Workforce Singapore’s (WSG)…

NexTech to Transform E-Commerce with Web Enabled Augmented Reality

NexTech AR Solutions is pleased to announce that it has released a beta version of its web enabled augmented reality e-commerce solution. With a web enabled AR solution, NexTech has eliminated the biggest friction point of AR, which was having to download an app to experience AR e-commerce. Over the next few weeks NexTech will be working with its partners to install its embed code into their websites and ARitize their products enabling online AR shopping. According to Statista USA desktop e-commerce sales in 2018 will hit…

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

Why Process Management Is a Boardroom Issue

If you talk to any process management or BPM vendor, they are likely to tell you that one of their biggest challenges is access to the C-Suite. This is partly due to the way that vendors historically pitch their solutions as technology and features, leading them to be seen as just another IT solution for the management to consider. However, it is also because many executives still fail to understand that process management is actually a valuable tool to help them and their organization perform better and mitigate risk. A…

‘Tis the Season to Be Personal

It may feel like we have only just said goodbye to summer, but for marketers, we’re already counting down to Christmas (less than 100 sleeps to go)!  Not only is it the ‘most wonderful time of the year’ but for brands and marketers, it’s also the most competitive. While most marketers will have already written their strategy list, for those needing to get a ‘jolly’ good move on, there is still time. Last year, the average consumer spent an eye-watering average of £821.25 on gifts over the festive period, and £4.6bn was…

REPLY: Syskoplan Reply Awarded with the SAP Quality Award in the Innovation Category

Syskoplan Reply, the SAP technology specialist within the Reply Group, has been awarded with the SAP Quality Award from SAP in the Innovation category for a project for the SEA Group. The award honors the latest SAP solutions and it is presented annually at the SAP NOW event. Syskoplan Reply receives the renowned award for the fifth time in a row. “The project completes an application system that strengthens our business while being flexible and scalable. With the best digital, mobile-based solutions, Milan's airports are…

ThoughtSpot Announces Partnership With DataRobot to Bring Search and AI-Driven Predictions to the Masses

New Capabilities Make Data-Driven Predictions Search-Box Simple While Streamlining Data Science Workflows ThoughtSpot, the leader in search and AI-driven analytics, announced a new partnership with DataRobot, the creator of the automated machine learning category. Through the new partnership, enterprises can leverage DataRobot to automate machine learning processes end-to-end and rapidly deploy models into production. Simultaneously, business analytics professionals can quickly extract and consume predictions from these…

Coupang Announces $2 Billion Investment from the SoftBank Vision Fund

Leading Consumer Internet Company More than Doubles Revenue in 2 Years Approaching $5 Billion in 2018 Coupang, one of the largest and fastest growing e-commerce companies in the world, announced that the SoftBank Vision Fund will invest $2 billion in Coupang. This follows SoftBank Group’s initial investment of $1 billion in June 2015. This new primary capital will enable Coupang to continue investing in consumer-first technology innovations. Lydia Jett, Partner at SoftBank Investment Advisers and Coupang Board member,…

New Email Marketer Report Measures Email Vendor Satisfaction

Report Finds 'Best of Breed' Users Score Highest But Reveals Need for Strategic Focus A new report produced by the partnership of Amsterdam-based Tripolis and Holistic Email Marketing uncovers a surprising connection between email marketer satisfaction and the email platforms they use to deliver their messages to their customers. "We are in the age of extreme personalisation," said Bram Smits, Tripolis CEO. "Technologies such as artificial intelligence are quickly becoming available to create extreme-personalised…