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5 Outdated Social Media Practices — And What To Do Instead

In the past 15 years, social media communication has become an essential — if not the main or only — component of the digital marketing arsenal, growing from a gadget with which experts were toying around into the weapon of choice for pretty much every brand. Along the way, platforms and their usage have significantly matured, requiring all of us marketers to adjust our practices. Based on my experience as a former e-commerce store owner, marketing agency Managing Partner and now CEO of Loomly (serving more than 3,500…

Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey

Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of approximately 90 percent of the buying journey. Unfortunately, B2B buyers are increasingly anonymous, fragmented and resistant. With instant access to third-party resources, savvy buyers no longer feel the need to be led through their purchasing decision, leaving revenue teams disconnected from the buying process. This behavior means we must make a dramatic shift in the way we market and sell to modern…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

HUAWEI CLOUD Signs MoU with Multiple Companies at the Singapore Summit, Joining Hands with Partners to Unveil Cloud + AI Innovations

HUAWEI CLOUD Summit Singapore themed "+AI, Grow with Intelligence" was held on April 24-25. Together with more than 30 partners, Huawei showcased a series of advanced cloud and AI solutions and innovative products and practices in Cloud computing, AI, and Big data. During the summit, Huawei signed Memorandums of Understanding (MoU) with multiple companies to deepen cooperation in Cloud computing and AI for Asia Pacific markets. During the summit, HUAWEI CLOUD signed individual agreements with Thai carrier CAT,…

Tektronix Video Merges Into Telestream

Telestream Strengthens Video Testing, Monitoring and File-Based Quality Control Within Its Solution Portfolio Telestream, a Genstar Capital company, and a leading provider of digital media tools and workflow solutions, announced a partnership with Fortive to integrate Tektronix Video, a global leader in video test, monitoring and quality assurance solutions for the broadcast and digital media markets, into the Telestream business. Founded in 1946 as part of Tektronix Inc, Tektronix Video is headquartered in Beaverton,…

Bidalgo Launches Industry First Asset-Level Data for Google App Campaigns to Give App Marketers Greater Accuracy and Control

With Post-Attribution, Asset-Level Heuristic Data, Bidalgo Automation Brings a 30% Lift in ROAS Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of Asset Heuristic Data (Asset HD) for Google App Campaigns, providing app marketers with post-attribution, asset-level data and enhanced AI-powered automation for install campaigns on Google properties. Now, for the first time since Google transitioned all app install campaigns to Google App Campaigns (previously “Google…

Conduent Launches Innovation Center to Drive Customers’ Digital Transformations

State-of-the-Art Facility Creates a Curated, Customized Experience for Current and Prospective Clients Conduent Incorporated, a digital interactions company, announced the grand opening of its Innovation Center at Conduent's corporate headquarters in Florham Park, NJ. The Innovation Center is a technology-driven collaborative space that will help current and prospective clients shape the future of their respective industries. Through data visualization, touch table exploration, dynamic videos, interactive…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive

"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive Interactive? I founded Motive Interactive (Motive) 15 years ago to provide cutting-edge digital marketing solutions. I was inspired to start Motive because I felt quality and a focus on service was missing from the AdTech space. In the beginning, the industry was flooded with people that…

Edge by Ascential Expands Ecommerce Features to Optimize Digital Shelf Performance

Enhancements to Location-Based Analytics Among the Latest Updates to Address the Needs of Brands and Retailers in Growing Online Grocery Sector Edge by Ascential, a leading provider of accurate and actionable sales-driving data, insights and advisory solutions for global brands and retailers, is pleased to announce the expansion of Location-Based Analytics. Location-Based Analytics helps brands increase sales by providing range, availability, pricing and promotions data and insights across hundreds or even thousands of…

SugarCRM Announces Game-Changing Product Enhancements to Accelerate Growth, Improve Business Performance and Deliver Exceptional Customer…

New Optimization Features Empower Customers to Process Up to 70% More Sales and Services Transactions SugarCRM Inc., the company that helps organizations build better business relationships, announced several new platform capabilities to help companies to accelerate their business growth. These new capabilities will enable them to resolve customer issues quickly, collaborate more effectively, make faster and more informed decisions about their customers, eliminate time-consuming manual processes, expand real-time mobile…

Cologix Launches Cologix Access Marketplace – A Next-Generation Cloud Networking Product For Customers And Providers To Connect

Cologix leverages Ciena's Blue Planet to automate Cloud Service Provider connections Cologix, a network-neutral interconnection and Hyperscale edge data center company, announced the launch of its new Software-Defined Networking (SDN) connectivity platform, Cologix Access Marketplace, designed to directly connect customers to the cloud—in real time. Beginning with Amazon Web Services (AWS) Direct Connect and Microsoft Azure ExpressRoute, Cologix will offer a new virtual cloud on-ramp solution, allowing private, secure,…

Hootsuite Named a Leader in Sales Social Engagement Tools Report by Independent Research Firm

Hootsuite, the global leader in social media management, announced it has been recognized as a leader in “The Forrester New Wave: Sales Social Engagement Tools” report.  The report analyzed and evaluated the eight most significant providers supporting enterprise sales social engagement and Hootsuite was identified by Forrester as a “leader.” “We believe this recognition from Forrester is a validation of our commitment to help organizations of all sizes maximize the value of social across their entire organization,” said…

CITCON Raises US$5 Million to Power Global Expansion of Mobile Payments

East West Bank Leads the Series B Funding Round as a Strategic Investor CITCON, the leading cross-border mobile payment and commerce solution provider announced that it has raised US$5 million from East West Bank as its strategic investor for the Series B financing round, bringing the total financing to US$15 million to date. The funds will be used to drive the company's rapid global growth, broaden its suite of product applications and expand teams across Technology, Product, Marketing and Sales. East West Bank joins a…

Marin Software Research Reveals Shifting Patterns in Digital Ad Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report. Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels and devices. Marin Software presents its full Q1 2019 research and takeaways in an interactive format that allows…

Introducing X3: Xevant Announces the Launch of Its Completely Redesigned Client Analytic Software

Xevant Is Excited to Announce the Launch of X3, an Elevated, Advanced, and All-Encompassing Analytic System That Will Deliver Enhanced Functionality, Improved Performance, and Increased Speed When Working Within the Xevant Performance Optimization Platform. The Official Launch Date for X3 Is April 22, 2019. X3 will accelerate client performance optimization to new levels of automation through its upgrades that enable greater speed to insights. X3’s “digital analytic assistant” approach provides autonomous and continuous…

Impact Launches New Solution to Optimize Mobile Partnership Experience

As Part of Its Partnership Cloud Platform, Impact’s Truelink Provides a Single Link to Intelligently Route, Deep Link and Track Events for All Types of Mobile Partnerships to Increase Accurate Attribution and Revenue for Partners and Partnership Programs Impact, the global leader in PARTNERSHIP AUTOMATION, announced TrueLink mobile technology, enhancing its Partnership Cloud platform for expanded support of traditional mobile web and in-app partnerships. Impact’s Partnership Cloud with TrueLink now offers both deep…

Independent Research Firm Names Grapevine6 a Leader in Sales Social Engagement Tools Evaluation

Grapevine6, a mobile-first, enterprise content engagement platform for digital selling, is designated a Leader by Forrester in The Forrester New Wave: Sales Social Engagement Tools, Q2 2019. Forrester evaluated the eight most significant players in the sales social engagement tools space against ten criteria in two categories: Current Offering & Strategy. In its first participation in an independent evaluation, Grapevine6 received a differentiated rating in six of ten criteria and “leads the pack with its seller focus…

Novo Labs Announces Investment from Silverton Partners

Novo Labs, a provider of conversational artificial intelligence services for large restaurant chains, announced $2 million in seed funding, led by Silverton Partners. With the financing, Roger Chen of Silverton Partners will join Novo Labs' Board of Directors. Novo Labs was founded in 2017 in Dallas by Clinton Coleman and Jeff Loukas. Last year the company launched its automated service for taking restaurant orders through high-volume voice channels. The service allows customers to place an order conversationally as they…

Unisys Launches New Version of Elevate Omnichannel Banking Platform to Facilitate Shift to Open Banking

New Version of Software Allows Banks to Easily Integrate Third Party Apps and Services for Enhanced Customer Experience, While Leading-Edge Security Protects Consumer Data Across All Touchpoints Unisys Corporation announced the availability of the latest version of its Unisys Elevate omnichannel banking software platform, which enables banks to adopt an open banking approach to deliver an unrivaled customer experience. Open banking allows financial institutions to share data with other organizations and easily access…