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Satuit Technologies Expands Marketing Automation Integrations with SharpSpring Partnership

Satuit Technologies is excited to announce that it has partnered with SharpSpring, an industry leading cloud-based marketing tool to further expand the choices for e-marketing tool integration. Clients who use SatuitCRM plug-in for SharpSpring will eliminate duplicate contact lists, save time compiling and managing new lists and benefit from increased visibility of marketing activities within CRM. Contact lead scores display prominently on contact lists and on the contact form and lead follow up activities are easily…

All Together Now: The Seven Keys to Marketing Automation Success

Before considering Marketing Automation, let’s first talk about your customers and how well you know them. Do you know why and how they became customers in the first place? What other competitors did they consider when starting their research process? When was the last time you spoke with them? Sounds like how you might treat friends, right? In today’s world where everything you need is just a click away, customers value relationships over transactions and if you don’t treat customers as they expect, they will leave you…

Keap Unveils New Product Lineup of CRM and Marketing Automation Software for Small Businesses – Keap Grow, Keap Pro and Infusionsoft

Keap, formerly Infusionsoft, revealed its new product lineup of CRM and marketing automation software built for small businesses. For 17 years, the company has led the market as the pioneer of CRM and marketing automation software for small businesses. Earlier this year when the company rebranded from Infusionsoft to Keap, it introduced the first edition of the new product lineup, now officially called Keap Grow. Keap Grow and Keap Pro join Infusionsoft in the product lineup, the most powerful edition of the CRM and…

Tactical Marketing Automation Announces Master List Creation Tool for Act-On Software

Simplifies Act-On List Management Tactical Marketing Automation, LLC, a digital marketing agency specializing in marketing automation consulting and services, has announced the release of Unity List Aggregator (ULA), a Software as a Service (SAAS) application designed to augment the list capabilities of Act-On Software's marketing automation software. The ULA application is designed to connect to an Act-On Software customer account using their standard license credentials and extracts all marketing lists in the…

HubSpot Receives Frost & Sullivan 2019 Global Growth Excellence Leadership Award for Marketing Automation

The Award Calls Hubspot's Flywheel Approach a Model for Growth and Success Across Marketing, Sales, and Customer Service  HubSpot, a leading growth platform, announced that it is the recipient of the 2019 Global Growth Excellence Leadership Award for marketing automation. The award specifically attributes the company's success to the flywheel model, HubSpot's approach to marketing, sales, and customer service that uses the momentum of happy customers to drive referrals and repeat sales. "By introducing a 'flywheel'…

Salesfusion Joins Forces with Kyloe Partners to Drive Home Value of Marketing Automation for Recruiting and Staffing Industry

Key Bullhorn Partners Combine Efforts to Showcase Unique Benefits of Integrating Technologies to Enhance Marketing and Applicant Tracking Salesfusion, by SugarCRM, and Kyloe Partners, both partners of Bullhorn, a cloud-based CRM solution for staffing and recruiting, are teaming up to educate users on how best to leverage the two technologies to make the most of their investment and enhance and scale their marketing efforts. @Bullhorn partners, @KyloePartners and @Salesfusion, team up to enhance recruiting and staffing…

Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns…

SugarCRM Acquires SaaS Marketing Automation Innovator Salesfusion

Powerful Combination Expands Sugar Platform to Relentlessly Drive Relevant Customer Experiences that Create Customers for Life SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced it has acquired Salesfusion, a leading provider of marketing automation solutions recognized in the Gartner Magic Quadrant for Lead Management. @SugarCRM announces the acquisition of leading marketing automation provider, @Salesfusion, empowering customers to build stronger customer…

ActiveCampaign Launches CX Automation, Redefining Marketing Automation

Creating Unique Experiences for Every Customer Throughout the Entire Customer Journey ActiveCampaign, the leader in sales and marketing automation, announced CX Automation, redefining marketing automation. Until today, marketing automation was known as a set of static paths and messages. Now, users should expect automations that deliver a unique experience for every customer. This means each customer receives a unique message, path, and time that's optimized for them, throughout their entire lifecycle. ActiveCampaign's…

Take Your Marketing Automation Further with AI

It’s been said that Artificial Intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking Marketing Automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. AI-based technologies bolster Marketing Automation efforts through personalized interactions. Your business can benefit from a multitude of fronts by…

Metadata.io Addresses the Messy Truth of Marketing Automation — Outlines Account-based Advertising Approach that Delivers on the…

Lean and Happy Teams, Empowered Digital Agencies, "A/B Testing Is Dead," and Predictable ROI Are Just a Few of the Joys of Moving from 'Automation' to 'Automatic' Metadata.io, a startup tackling the messy truth that marketing automation requires too much manual work, today introduces an automatic approach to Account-based Advertising through the use of AI-based technology.  Founded to help B2B marketers build sales pipelines to support growth, Metadata connects to marketing and CRM platforms and operates Facebook,…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards

Omnisend's annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing workflows overall. The infographic, created from original data and statistics on segmentation, omnichannel marketing automation, and campaign timing can be found in The 2019 Omnichannel Marketing Automation Statistics Report. Omnisend, omnichannel marketing automation platform for ecommerce, has released their annual report on campaign performance in marketing…

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market

IEEE Globalspec Catalyst Will Provide Industrial Marketers with a Platform Designed to Simplify and Improve Marketing Strategy and Outcomes IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, announced the release of IEEE GlobalSpec Catalyst: the premier Marketing as a Service (MaaS) platform for the small and midsize business (SMB) industrial market. The primary goal of IEEE GlobalSpec Catalyst is to simplify the…

4 Ways a Marketing Automation Solution Can Enable Business Growth

If you’re looking for ways to situate your business at the forefront of today’s market (and let’s be honest, who isn’t?), then it’s high time that you consider Marketing Automation. The bottom line isn’t just that the market has changed — the buyer has too. And this means that your business needs to change as well. Marketing Automation tools, as part of a comprehensive strategy of marketing attribution that nurtures customers along the path to conversation, can provide your company with an effective response to that change.…

HubSpot Selected as a Launch Partner for AWS Partner Network (APN) Marketing Automation

HubSpot, a leading growth platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status for Marketing Automation. As the headline partner for the category, HubSpot provides proven technology and deep expertise to help Digital Customer Experience customers by providing an all-on-one platform that supports all phases of the digital customer acquisition and retention lifecycle. "HubSpot shares AWS's commitment to providing a delightful, seamless experience for our customers.…

The Barriers of Marketing Automation and How to Overcome Them

In today’s world, tasks are becoming more and more automated. Businesses are relying on machines and software to get things done, rather than having to do them manually. Not only does this allow companies to save time and energy, but it also allows them to be more productive. A study found that 88% of marketers said automation helped them reduce the time they spend on preparing reports and analysis, and therefore, they had more time for campaign strategies. For marketers, turning projects over to automation can be…

TrustRadius Announces Top Rated Software in 12 Categories, Including Marketing Automation and Web Conferencing

Leading Software Companies Win in Marketing Automation, Web Conferencing, Ad Serving and Retargeting, Sales Intelligence, and Other Key Categories Based on Validated Feedback from Users TrustRadius, the most-trusted customer voice and insights platform for B2B technology, awarded 2019 Top Rated Badges in 12 categories ranging from Marketing Automation to Web Conferencing to Social Media Management. Top Rated awards bring transparency to the market by choosing based on customer ratings and reviews, not analyst or industry…

Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

Clever Monitor Launches AI-Driven Marketing Automation Solution

Clever Monitor, the global email marketing specialist, announces the launch of Clever AIM, a proprietary email and marketing automation solution designed to strategically optimise how businesses interact with their customers, allowing them to reach the right audience with the right message. Clever AIM, which stands for ‘Clever AI marketing’, helps medium and large businesses to communicate with their customers and automate a wide range of marketing activities, increasing the efficiency of their campaigns through dynamic…