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Multiplied Marketing Communications Acquires Blockchain Marketing Communications Firm Multiplied

Multiplied Marketing Communications LLC announced the acquisition of Multiplied LLC, a premium blockchain marketing communications firm, for an undisclosed sum. Co-founders Nancy Li and Hector Espinoza have sold the company to Ben Noble, a former partner and director of public relations at Multiplied. With this acquisition, Noble plans to expand the agency’s offering to include public relations, brand development and other services catered toward the burgeoning blockchain and cryptocurrency industry. “The blockchain…

NextGen Leads, a Top-Tier Insurance Lead Generation Platform, Partners with Clearpoint Agency for Public Relations and Marketing…

Award-Winning PR Firm Hired to Provide Strategic Integrated Communications Program for Insurance Sales Leads Company Founded by EX-Googler Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. @ClearpointPR is leading public relations and marketing communications for NextGen Leads Clearpoint is managing PR strategy, media relations, social media and…

Signallamp Retains Sage Growth Partners for Strategic Marketing Communications Services

Leading Chronic Care Management Firm Selects Sage for Healthcare Marketing Expertise Sage Growth Partners (SGP), a Baltimore-based healthcare research, strategy, and marketing firm, announced that it has been retained by chronic care management provider Signallamp Health as its agency of record. As part of the ongoing relationship, SGP will deliver strategic content development, communications, and lead generation services. Based in Scranton, PA, Signallamp Health works as an extension of the physician practice to…

The Relevancy Gap: Businesses Believe Marketing Communications Are Effective; Consumers Disagree

Twilio recently published a fascinating, complimentary Customer Communications Report 2017 to determine any discrepancies between how well companies think marketing and how well consumers perceive businesses’ marketing efforts. The sample was sizeable, surveying digital communications leaders at 413 companies in the U.S., 284 in the UK, and 170 in Australia; and surveying 1,018 consumers in the US, 515 in the UK, and 512 in Australia. The results show a shocking delta between how businesses think they’re doing and how…

MediaVillage Analysis Suggest Marketing Communications Spend in Media Buoyed Largely by Growth of Digital

Mediavillage Analysis Shows Digital Spend Continues To Replace Declines In Linear Investments A new analysis by MediaVillage, which has been tracking media and marketing expenditures since 1988, shows that the total investment in marketing communications has remained flat since 2010, and is projected to increase by 2.8% from $580 billion in 2010 to a projected $596 billion in 2020. Jack Myers, Media Ecologist and founder of MediaVillage, said, “When factoring inflation, the real dollars invested by marketers in the US…

Interview with Luca Di Persio, Head of Global Marketing Communications – Mosaicoon

"A good idea must be explained in the elevator time: from ground floor to tenth floor."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m in charge of Global Marketing and Communications at Mosaicoon, the award-winning tech company  - Facebook Marketing Partner - specialized in Video Advertising and Digital Marketing. I lead the overall marketing strategy, the local marketing mix - according to the different goals of each country - and the digital strategy. I have been working…

TeamSupport Expands Leadership Team With VP of Marketing and Communications

Experienced communications veteran to help spearhead omnichannel marketing communications strategy TeamSupport, the industry’s top business-to-business (B2B) focused customer support software solution, announces the appointment of Connie Glover as vice president of marketing and communications. Glover will work closely with TeamSupport CMO, Melissa Hendrick, to ignite growth, demand generation and overall customer experience. Marketing Technology News: COVID-19 Phishes Explode as U.S. Reels From Pandemic “We see a…

4A’s Brings On New Team To Handle Marketing and Communications

Industry Veteran Donna Tobin and Jennifer Risi's The Sway Effect Tapped to Lead Efforts to Strengthen the Organization's MarComms In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A's), a membership-based U.S. trade association for the advertising and marketing communications industry, recently hired Donna Tobin as Executive Vice President, Marketing, Communications, Events & Partnerships for the organization. Additionally, The Sway Effect…

Matter Communications Acquires Calypso, a Marketing and Branding Agency in Portsmouth, NH

Strategic Expansion into New Hampshire’s Seacoast Marks Matter’s 7th Office Nationwide Matter Communications — a Brand Elevation Agency specializing in public relations, social media, creative services, and digital marketing — announced its strategic acquisition of Calypso, a Marketing and Branding Agency based in Portsmouth, NH. Calypso has a 20-year history of serving worldwide clients in several high-profile industries, including the energy, finance, and healthcare sectors. Marketing Technology News: Pixalate…

Ray Day joins Stagwell as Vice Chair of Marketing and Communications Agencies

Role to Integrate and Innovate Across Stagwell's Offerings, Creating the Agencies of the Future The Stagwell Group named Ray Day as Vice Chair of its Marketing and Communications Agencies.  The new leadership position will continue the integration, innovation and growth of the Stagwell Group companies, building the agencies of the future and enabling the future of communications and marketing. Day, a recognized voice and leader in communications and public relations, joins Stagwell with more than three decades of…

BlueGreen Water Technologies, Ltd., A Disruptive Global Cleantech Company, Names Global Strategic Communications Executive, Maayan Nave As…

BlueGreen Water Technologies, Ltd. ("BlueGreen"), an Israeli based cleantech company, announced that it has named Maayan Nave as Chief Marketing Officer. Nave will lead the company's global marketing strategy, global communications, content and integrated video marketing, as well as public relations initiatives for BlueGreen in the company's activities in the US, China, South Africa, Russia, and Israeli markets. Nave is the owner of global strategic marketing communications…

VAB Expands Marketing And Communications Team

Marianne Vita Promoted to Senior Vice President, Director of Integrated Strategy & Marketing Nellie Chung Joins VAB as Vice President, Marketing & Partnerships VAB, an insights-driven organization transforming the way marketers evaluate media strategies, is expanding its marketing and communications team to amplify its strategic insights and to continue heightening its marketplace visibility. The company, in its mission to empower marketers and support the premium video industry, publishes nearly 50…

Unique Free Marketing Audit Offered Online by Digital Agency Caroff Communications

Moving beyond the standard "numbers and stats" automatically-generated marketing reports generally found online, Caroff Communications has breathed life into this process. Consisting of a mere 7 simple "Yes/No" questions, their form can be completed in just a couple of minutes, yet provides a critical top-down view of the effectiveness of a company's marketing strategy. The result of years of working with their clients on both organic SEO (Search Engine Optimization) and PPC (Pay-Per-Click) marketing, Caroff…

PAN Communications Partners with Heinz Marketing for the Agency’s 6th Annual Content Fitness Report

Findings Show Nearly 70 Percent of Marketers Lack Confidence in Content Measurement PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its sixth annual Content Fitness Report. Each year, PAN surveys 100+ marketers on their content marketing challenges and pain points to evaluate specific trends and uncover actionable insights for the year ahead. The report continues to serve as a strategic guide for the agency’s customers and as a model for B2B marketers seeking advice…

Yes Marketing Announces Partnership with Kalmbach Media to Enhance Digital Communications and Expand Growth in Key Audience Segments

Kalmbach selects Yes Marketing to activate advanced consumer insights, enable responsive template creation and enhance inboxing Yes Marketing announced that Kalmbach Media, the leading content creator serving specialty interest and hobby enthusiast markets, has selected the marketing technology vendor as their multichannel marketing services and technology provider. Yes Marketing will provide access to its multichannel marketing communications platform Yesmail360i as well as expert strategy, creative, analytics and…

Evolution of Marketing Technology: Showcased Through the Best Financial Communications Campaigns

It’s no secret that financial services communications has been slower to adapt to the way the digital era has impacted marketing and communications strategies. But for the past 25 years, the Financial Communications Society (FCS) has been recognizing the agencies and in-house communications professionals that have been leading the charge. The blending of marketing and technology applied to financial services can be measured through the lens of the FCS, a not-for-profit trade association founded in 1967 as the “Advertising…

67 Percent of Communications and Marketing Executives See Positive Reputational Impact When CEOs Take a Stand on Societal Issues

53 Percent of Communications and Marketing Executives Report Spending Time Dedicated to CEO Activism, According to New Weber Shandwick Study Two-thirds of communications and marketing executives (67 percent) in the US, UK and China whose CEOs have spoken out on hotly debated current issues believe that CEO activism reaps reputational rewards. According to CEO Activism: Inside Comms and Marketing, a survey commissioned by global communications and marketing solutions firm Weber Shandwick with KRC Research, only seven…

Beyond Fifteen Communications Hires Kristel Alliaume to Advance Influencer Marketing & Social Media Programs

Marketing Industry Veteran Joins Leading Newport Beach, Calif. Firm as Director of Digital Communications Beyond Fifteen Communications, Inc., a Southern California public relations and social media agency that combines the dedicated service of a boutique with the reach and results of a mega-firm, is pleased to announce its new director of digital communications, Kristel Alliaume, who brings over 10 years of experience leading strategic, traditional, digital and social media initiatives. Well-known throughout the industry…

Weber Shandwick Appoints Chief Communications & Marketing Officer

Industry Expert Jill Tannenbaum Joins to Lead Global Marcom Function Weber Shandwick, one of the world's leading global communications and marketing services firms, announced that Jill Tannenbaum has joined the agency as chief communications & marketing officer. With more than 25 years of experience in building brands for a wide variety of organizations, Tannenbaum will lead global external and internal strategic communications for the firm. "We believe in the power of the story and Weber Shandwick's story –…

TribeFluence to Revolutionize Social Media Marketing in New Deal with Click & Clear Communications

Top Ranking App Makes Micro-Influencer Marketing Accessible to Small Business TribeFluence CEO and Founder Johnny Vieira announced that Click & Clear Communications, a full-service ad agency in Los Angeles, will become the first authorized TribeFluence Marketing Platform provider in the US.  Tribfluence is the leading provider of Influencer Marketing solutions. As a result of this unprecedented deal, Click & Clear clients, which include 7-11, Fantastic Sams, Elite Makeup, Valvoline and The American Cancer Society…