Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

SharpSpring Named Top Marketing Resource Management Software by G2 Crowd

SharpSpring, Inc., a leading cloud-based marketing automation platform, announced that it has been named the #1 leader in G2 Crowd’s Marketing Resource Management Grid. SharpSpring achieved the #1 leader ranking on the Grid® Report by receiving positive reviews from verified users, compared to similar products in the Marketing Resource Management category. To qualify for inclusion in the category, a product must serve as a single hub for marketing assets, offer features for budget and campaign planning, track and report…

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…

Unified ID 2.0 Code Submitted to Partnership for Responsible Addressable Media for Collaborative Development and Management

Unified ID 2.0 Aligns with PRAM Principles Including Consumer Privacy, Equal Access Unified ID 2.0, the next generation identity solution, is formally being submitted today to the Partnership for Responsible Addressable Media (PRAM). Earlier this month, PRAM called for contributions of addressability code for collaborative development. Unified ID 2.0 is built on an open-source digital framework, and it is the result of broad collaboration among a range of companies across the industry. This submission puts Unified ID 2.0…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Mitto (Unified Communications), Qorus (Sales Enablement), Jitterbit (Customer Experience Management), GoExpedi (E-Commerce and Mobile Commerce), to United Power Electrifies (Customer Experience Management). Mitto Launches Conversations, a Single Interface for Omnichannel Customer Communications Mitto, a leading provider of global omnichannel communications solutions, announced Mitto…

Marena Cosmos Streamlines Enterprise Marketing with IMPGO

AI-Powered Integrated Marketing Platform Aligns Sales & Marketing Teams with Custom-Built Account-Based Marketing Hub Marena Cosmos, an award-winning digital agency, simplifies enterprise marketing with its customizable integrated marketing platform IMPGO or better known as the IMP. IMPGO's flexible, AI-powered marketing technology integrates brand, content, and digital asset management for enterprise marketing and sales automation success. The team at Marena Cosmos led by Jack Weiss, President/CTO, Kathy Marena,…

Qorus and Digital Marketing Content OnDemand ContentMX Integrate to Make Access to Marketing and Sales Content

Qorus and Digital Marketing Content OnDemand (DMC) have partnered to create a single, integrated experience through the Go-To-Market with Microsoft program, which is available to all members of the Microsoft Partner Network Qorus is a sales enablement platform that allows partners to quickly find, customize, and share the marketing and sales content and campaigns they regularly create to amplify their marketing presence to prospective clients, track customer engagement with documents, and gain insight into how customers…

Jitterbit Unveils Employee 360 Solutions to Simplify and Accelerate Human Resource Management

Empowers Organizations to Deliver a Seamless Consumer-Grade Experience for both Employees and Employers, From Initial Recruitment Through Offboarding Jitterbit, the API transformation company, announced Employee Experience “EX API360”, a series of new use-case-driven integration process templates and best practices designed to strengthen HR management across the entire employee lifecycle. EX API360 solutions build on Jitterbit’s industry-leading API360 framework to integrate key apps, services and platforms for applicant…

LimeLight Marketing Acquires Web and Mobile App Development Firm DevSquared

LimeLight Marketing announced the acquisition of DevSquared, a Pittsburg-based web and mobile app development firm that specializes in website, mobile app and software development. DevSquared brings specialization in website, mobile app and software development and a history of working with small businesses, larger corporations and educational systems. The strategic move will complement LimeLight’s current roster of clients and help scale the agency’s development capabilities in brand management, digital marketing and…

SOCi Cements Position as Localized Marketing Leader with $80 Million Series D Investment

Funds to Be Used to Accelerate Innovation, Grow Sales, and Explore M&A Opportunities SOCi, the leading all-in-one marketing platform built for multi-location marketers, announced it has closed a Series D investment round of $80 million, led by JMI Equity, a growth equity firm focused on investing in leading enterprise software companies. Additional participants included existing investor, Ankona Capital, along with personal investments from SOCi’s CEO and co-founder Afif Khoury and Seismic co-founder and CEO (and SOCi…

Bria Burk Promoted to Director of Digital Marketing at Androvett Legal Media & Marketing

Androvett expands digital marketing capabilities with new role Androvett Legal Media & Marketing, with offices in Dallas and Houston, is expanding its digital marketing and media capabilities with the promotion of Bria Burk to Director of Digital Marketing. In her new role, Ms. Burk will oversee the firm's digital marketing capabilities for law firms, professional services firms and businesses. That includes working proactively to reinforce competitive positions, expand offerings, develop new business and enter into…

DemandLab Launches Sightline, a SaaS Business Confidence Solution that Delivers Fast, Accurate B2B Marketing Attribution

Marketing consultancy DemandLab launches the first SaaS solution to merge seamlessly with Marketo and Salesforce and enable B2B organizations to confidently measure the impact of full-funnel marketing on revenue DemandLab, a technology-focused marketing consultancy, released Sightline, a business confidence solution that collects marketing and sales data across multiple marketing platforms and demand generation channels and creates a holistic record of the lifecycle for each customer. Sightline was developed by marketers…

Cloud-based Email and Web Security Solutions to Propel the APAC Secure Content Management Market by 2024

Cloud-based deployment security solutions offer scalability, flexibility, and lower cost, finds Frost & Sullivan Frost & Sullivan's recent analysis, Capabilities Integration Shaping the Asia-Pacific Secure Content Management Market (SCM), Forecast to 2024, forecasts that the SCM market is expected to achieve an 11.4% compound annual growth rate (CAGR) to reach $2.2 billion in total web and email security revenues by 2024. Cloud-based deployments are projected to lead growth as more enterprises move their emails to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Button and Branch (E-Commerce and Mobile Commerce), ResponseCRM (Marketing Automation), Zoomd (Native & Programmatic Advertising), GlobalData (Analytics), to Stack8 (Unified Communications). Button and Branch Join Hands to Help Brands Unlock Mobile Growth in the Affiliate Channel Button, the leading mobile commerce technology company, announced a strategic partnership with…

E-Commerce Specialists, GoMarketing Inc. Announces Fully Integrated E-Commerce Solutions for Online Retailers from $10,000 Setup

With the advent of GoMarketing Inc, the eCommerce specialists at the platform have decided to offer fully integrated eCommerce solutions to online retailers. What’s interesting is that the minimal setup cost starts from $10,000. Ordinarily, online retailers have to bear the high cost to operate and use various eCommerce-related features. “It is a more progressive initiative that wants to help online retailers create a multichannel experience at an affordable range,” said Richard Uzelac, the CEO and Founder of GoMarketing…

Jellyfish Raises $31.5 Million Series B Funding to Expand Reach of Engineering Management Platform

Led by Insight Partners, The New Investment Will Accelerate Jellyfish's Mission to Help Engineering Leaders Align Engineering Work with Strategic Business Objectives Jellyfish, the pioneer Engineering Management Platform that helps engineering leaders align engineering work with strategic business objectives, has raised $31.5 million in a Series B round of funding led by Insight Partners and joined by previous investors Accel and Wing Venture Capital. Jellyfish plans to leverage this latest investment to accelerate its…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Relativity Acquires VerQu, a Data Management Software Company

Together with VerQu, Relativity's SaaS platform will transform how organizations handle collaboration and chat data, and connect directly to archives Relativity, a global legal and compliance technology company, announced that it has acquired VerQu, a data management software company that helps organizations migrate and capture communication data for record retention and compliance purposes. The integration of VerQu into Relativity's SaaS products will transform how organizations handle collaboration and chat data, and…

AutoVitals Acquires Loyalty Marketing Software Provider BayIQ

AutoVitals Adds Industry Leading Loyalty Rewards Platform to Increase Automotive Repair Shop Revenue and Profitability AutoVitals ("AV" or the "Company"), a leading provider of SaaS solutions to automotive repair and maintenance shops, announced today its acquisition of BayIQ, a provider of automated marketing software to the independent tire and automotive repair industry. BayIQ's software solutions help shops build customer loyalty, increase car counts, and increase average repair order by combining their robust customer…