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Cognism Acquires Signature Marketing Platform Mailtastic in Seven-Figure Deal

Cognism drives European expansion into the German market by acquiring the Mainz based firm. New combined solution helps marketers adapt to the ‘stay at home’ era of marketing. Cognism, the world’s leading all-in-one globally compliant prospecting solution, has acquired email signature marketing platform, Mailtastic, in a seven-figure deal. Cognism will bolster its world-leading GDPR compliant prospecting solution with Mailtastic’s email signature technology, allowing clients to lower customer acquisition costs by using…

Yotpo Fast-Tracks Product Innovation for eCommerce, Showcasing SMS Marketing to Help Brands Drive Revenue and Success

Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands High-Growth Women's Healthcare Brand, Lauren Bosworth's Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive…

Avionos Offers Salesforce Development and Marketing Support Through New Avionos Operate Service

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…

Demand Spring Supports Marketing Leaders by Offering “Pay What You Can” Virtual Workshops

Workshops focus on pivoting marketing strategies and messaging for COVID-19; marketing leadership in a time of crisis Revenue Marketing consultancy Demand Spring knows first-hand the challenges that marketers are facing during the current global pandemic – whether it be trying to understand the changes required in their marketing strategies and messaging, or trying to manage remote teams during an unprecedented crisis. To support marketers and the ongoing challenges they are facing, Demand Spring has launched a series of…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

Sharon Loeb Joins Ellucian as Chief Marketing Officer

Higher-ed marketing leader to champion Ellucian’s digital transformation solutions Ellucian, the world’s leading provider of software and services built to power higher education, today announced that it has appointed Sharon Loeb as its chief marketing officer (CMO). Loeb is a seasoned marketer, strategist and business leader, with an extensive background in education technology. “Under Sharon’s leadership, Ellucian marketing will engage more deeply with customers, empowering innovation at this time of rapid change and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ASAPP (Customer Experience), Freshworks (CRM), SDL (Content), KMS Lighthouse (Customer Experience Management), Deloitte (Process Automation). AI in CX Management: ASAPP Scoops $185 Million Funding to Secure CX Innovations AI in Customer Experience: ASAPP Scoops $185 Million Funding to Secure CX Innovations. Leading AI research firm, ASAPP is taking rapid strides in the field of…

Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics

Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels Veeva announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA marketing analytics platform starting in Q3 2020. The new offering is free to Crossix DIFA customers with Veeva CRM, giving brands full visibility into customer engagement across channels so they can better assess impact and optimize their efforts across sales and marketing. Marketing…

605 Names Jonathan Kalsched Senior Vice President of Marketing

605, a leading television measurement and analytics company, today announced the hire of Jonathan Kalsched as Senior Vice President of Marketing. Kalsched brings more than two decades of experience in strategic marketing, market development and advanced television product marketing to the company. In his role as SVP of Marketing, Kalsched is responsible for driving the organization's marketing, public relations and brand positioning initiatives. He is tasked with overseeing 605’s product positioning and promotion, brand…

Three Ways Digital Marketing Will Change Post COVID-19

For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring - there seemed to be no end in sight. Many of us who have been through other crises before could not help make comparisons of past crises -- the dot-com bust of 2000, 9/11 in 2001, the financial crisis of 2008. However, even the most…

Data Driven Study Shows COVID-19 Has Drastic Impact On Marketing

https://youtu.be/oZEiM61WEW0 Ignite Visibility, top-rated digital marketing and advertising agency, is pleased to announce the release of the COVID-19 Marketing Survival Guide: How to Weather the Storm with Digital Marketing. This data driven study shows how the Coronavirus has changed the web. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels “During these unprecedented times, brands need to brace themselves for the impact crises like COVID-19 will have on their businesses…

CPG Firms Can Build Custom “eCommerce Dream Teams” with New Solutions from BOLD Strategies

New Model Offers End-to-End Services to Companies Seeking to Accelerate Growth BOLD Strategies, Inc. ("BOLD"), formerly known as BOLD Retail, has relaunched and expanded their portfolio of services. The company will be the first to offer small to mid-sized consumer packaged goods (CPG) companies the unique opportunity to customize and rent a complete eCommerce department that can support DTC, marketplace selling, eCommerce acquisition, and fulfillment. A complete eCommerce department for your growing brand…

Aflac Continues to Put People First with ‘Not Alone’ Marketing Campaign

In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric "Not Alone" marketing campaign. Developed in partnership with Dagger, Aflac's new advertising agency of record, the campaign reflects the insurer's commitment to being there for consumers when help is needed most. The new campaign focuses on the wide range of emotions Americans experience…

GRIN Is The First Influencer Marketing Software To Integrate TikTok Into Their Platform

GRIN, the leading and most rapidly growing Influencer Marketing Platform announced their integration with TikTok; the fastest growing social media network. TikTok has an estimated 800 million monthly active users and influencers globally and has seen its growth in the US almost quadruple in just one year.. After collaborating with brands operating in the TikTok space, GRIN has formally launched its TikTok integration, radically changing the influencer marketing landscape. Where many brands were forced to create…

AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands

Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Folloze Launches COVID-19 Initiative to Support Customers and Marketing Teams in Unprecedented Times

Program helps companies rapidly adapt to the new digital-only reality and deliver engaging experiences and virtual events Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced its pledge to support others during the ongoing COVID-19 pandemic. Through a multi-pronged initiative consisting of business solutions, best practices and community workshops, Folloze is helping the B2B marketing community, marketing agencies and organizations, and its own customers and prospects to…

Frost & Sullivan Reveals Key Growth Strategies and Technologies to Upgrade Your Customer Experience

CX experts highlight ways to gain a competitive advantage in this unpredictable environment caused by the pandemic COVID-19 has hit us fast and furiously in 2020. A general lack of preparedness in customer care has revealed each industry's weaknesses and vulnerabilities. Every vertical market has its unique challenges, but the concerns that are universal for all include lack of bandwidth, secured networks, and reliability. In this volatile and unpredictable environment, our global customer experience team will weigh in on…

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

Shootsta Appoints Lauren Stephenson as Global VP of Marketing

Global communication tech scale-up Shootsta has appointed global startup marketer Lauren Stephenson as its Global VP of Marketing. As part of her role, Stephenson will lead Shootsta’s global marketing efforts in Singapore, China, Australia, the UK and US. Stephenson brings over a decade of global marketing experience to the role. In her most recent role based in Singapore, she was the Marketing Director of Nugit, a data storytelling platform for enterprises and technology companies. She was formerly at Network Ten based in…