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ViralGains’ New VoiceAlike Technology Brings the Voice of the Customer into Advertising at Massive Scale

Marketers drive 2-4x better advertising results using artificial intelligence to predict where customers are in their journey with a brand ViralGains, the leader in intelligent ad journey orchestration, announced the launch of its VoiceAlike artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements. A major study by IPG Media Lab and MAGNA found that ViralGains ad journeys…

Kinemagic, the Software Company Creating Digital Twins, is Now Providing Free Access to Virtual Meeting Technology in Response to…

Stratus Software Provides Multi-User Virtual Meetings Inside Digital Twins. Kinemagic is Making it Free While Businesses Are Disrupted by Coronavirus Kinemagic, makers of Stratus, the software that provides AR and VR experiences for heavy industrial companies, has a solution for people working remotely due to coronavirus disruptions. Kinemagic is opening its proprietary software, Stratus, as a collaborative, multi-user tool that allows colleagues to meet virtually inside their own digital twins. With companies in the…

6sense State of Predictable Revenue Growth Report Offers Practical Insights for Sales and Marketing Leaders to Meet Revenue Goals

Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible 6sense, the leading Account Engagement Platform, announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue…

Clutch Recognizes JJR Marketing Inc. As 2020 Local and Global Leader For The Fourth Year In A Row

JJR Marketing Inc. in Naperville, Illinois celebrates its 14th year in business with top rankings from Clutch in seven categories covering both Chicago awards and national awards. Clutch is a prominent B2B ratings and review firm in Washington D.C.. Clutch’s research process includes in-depth phone interviews with former clients, helping guarantee accurate and detailed reviews JJR Marketing Inc. in Naperville, Illinois celebrates its 14th year in business with top rankings from Clutch in seven categories covering both…

Email Marketing Generated $42 for Every $1 Spent in 2019

Latest ActivePipe report shows email marketing generates best ROI for real estate agents ActivePipe, the leading email marketing solution for real estate companies, released a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI. The report investigates the ROI for pay-per-click advertising, social media marketing, and email marketing. Data revealed in Digital…

MSIGHTS Grows Platform Applications To Streamline Marketing Operations

MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management. “With long-standing client relationships, MSIGHTS has evolved from…

xiQ launches Workbench – The No. 1 AI-driven B2B Marketing Platform

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include: Leverage AI to develop campaignsDevelop highly engaging campaigns that blend your marketing collateral with reputable third-party content to establish thought…

STRATACACHE and MobiledgeX Announce a Transformational Partnership in 5G/Edge Computing Technology

The Companies will Bring Global Customers and Leading Telco Providers Scaled Content, Media and Application Delivery Solutions STRATACACHE announced a partnership with MobiledgeX, who is making edge computing widely accessible and easy to consume, to jointly develop advanced content, media and application delivery solutions for the automotive sector on a global scale. As the world continues to change with Industry 4.0 towards being more mobile and interconnected, operators and application developers face increasing…

Content Marketing Imperative Grows In Face Of Industry And Customer Event Cancellations Worldwide, Says CMO Council

New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020 With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council. Marketing Technology News: Kimble PSA Now…

Randy Mortensen Joins Leviton in New Senior Vice President, Global Distribution Sales and Marketing Role

Mortensen brings more than two decades of industry experience to expand Leviton's Global Distribution Sales and Marketing Leviton announced the hiring of Randy Mortensen to serve as its new senior vice president of global distribution sales and marketing. In this newly created position, Mortensen will be responsible for the company's US Distribution Channel, all international sales and the eBusiness Channel. In addition, Mortensen will take on the responsibilities of Bill Marshall, senior vice president of distribution…

Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer

Company Committed to Creating Experienced, High-Performing Team Focused on Helping Brands Prioritize Customer Experience Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced the appointment of Rebecca Biestman as the company’s new CMO. In this role, Biestman will draw on her extensive experience to scale the business, drive broader brand awareness and advance the company’s newly cemented mission to tie reputation management to the…

Mercer-MacKay Digital Storytelling Transcends Typical Marketing Offerings

Mercer-MacKay Digital Storytelling Brings an Innovative Application Just in Time for Microsoft Awards Mercer-MacKay Digital Storytelling, a marketing agency that helps technology companies rise above the noise by empowering data with story, is excited to announce general availability of the inaugural Software-as-a-Service marketing portal. This application is one of the first marketing automation software solutions that completely caters to technology companies. Winning Microsoft Awards Methodology Free to Use in Module…

DXC Technology Appoints Nachiket Sukhtankar as Managing Director of India Business Operations

DXC Technology announced the appointment of Nachiket Sukhtankar as managing director of the company’s business operations in India, effective immediately. He reports to Vinod Bagal, executive vice president, Global Transformation. Sukhtankar brings over 25 years of experience in business strategy, management and leadership at both the regional and global levels. He has worked in the technology and IT services sector with TCS, Infosys and, most recently, Accenture. Marketing Technology News: Hootsuite Launches…

Sabio Group Expands Technology Portfolio With Acquisition of CX Innovator DVELP

Sabio Group has acquired DVELP, a cloud software product and consultancy company headquartered in London, that leads change in the contact centre industry. The acquisition supports Sabio’s goal of becoming the premier independent customer experience and contact centre innovator, integrator and thought leader throughout Europe. Through fast-paced processes and the adoption of technologies from Google and Twilio, DVELP has worked with some of the world’s largest brands, including Marks & Spencer, to deliver industry…

Zoomlion Responds to COVID 19 Outbreak With “Cloud Marketing” Initiative, Moves Offline Marketing to the Internet

Zoomlion counts more than 300,000 views with the industry's first online initiative Zoomlion Heavy Industry Science and Technology Co, (01157.HK), a leading Chinese manufacturer of machinery and agricultural machinery, has responded to the coronavirus outbreak with a new "Cloud Marketing "Model moved its offline marketing activities to the Internet. “In the face of the coronavirus crisis, we have advanced our online marketing strategy and increased our presence in Douyin, Kuaishou and…

IZEA Announces “Coronavirus Impact on Influencer Marketing Streaming” Streaming Event

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced a streaming event to address the impacts of COVID-19 on the Influencer Marketing industry. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations Join IZEA's Founder and CEO Ted Murphy as he discusses the impact of COVID-19 on consumer spending and media consumption habits as well as opportunities, challenges, and ideas for those…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from MG Motor UK, Dealers United, Veritone Inc., Bayard Advertising Agency, and NCSolutions. MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and…

4A’s Brings On New Team To Handle Marketing and Communications

Industry Veteran Donna Tobin and Jennifer Risi's The Sway Effect Tapped to Lead Efforts to Strengthen the Organization's MarComms In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A's), a membership-based U.S. trade association for the advertising and marketing communications industry, recently hired Donna Tobin as Executive Vice President, Marketing, Communications, Events & Partnerships for the organization. Additionally, The Sway Effect…

Wave.video Launches First Integrated Video Marketing Solution

Wave.video releases its new offering that unifies in-browser editing and cloud-based video hosting and enables businesses to run full-cycle video marketing campaigns on a budget, from prompt video creation to multi-channel promotional distribution Wave.video (first launched in 2017) has established itself as the leading online video editor for creating videos to boost social media engagement. The soaring market demand for video content across all distribution platforms triggered the development of the new extended…

86% of Traditional Marketers Are Failing to Align Their Marketing With Business Goals

Industry report from Bright reveals fate of the modern marketer Bright a leading strategic marketing consultancy announced findings of its market research survey into the future of B2B marketing. Nearly 100 UK-based senior business and marketing leaders in tech and business services responded, including CEO’s, CMO’s and other senior leadership positions, detailing their priorities for 2020 and the effectiveness of their current ways of working. The report clearly finds that the future of B2B marketing is agile. Businesses…