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True Influence Hires Data Strategist and Marketing Technology Visionary Ray Estevez as Chief Data Officer

Estevez Will Be Responsible for Leading the Company's Data Strategy and Implementation True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that data strategist and marketing technology innovator Ray Estevez has joined the company as chief data officer (CDO). Estevez will be responsible for leading the data strategy and data-driven product implementations for current and future products at True Influence. "As we continue to grow and evolve as the leader in…

Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform

Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to a blog by co-founder Ben Chestnut, Mailchimp has built an all-in-one Marketing Platform for small businesses and start-ups. From offering a user-friendly Mailchimp Email Marketing tool to rolling out CRM, Analytics and Personalization platform, the Company is eyeing a wider customer base in the MarTech industry. With leaders in the industry already miles ahead in the…

Arm Treasure Data Named Best Customer Data Platform at 2019 Marketing Technology Awards

World’s Largest Exclusive Martech Awards Recognize ARM Treasure Data’s CDP for Its Scale, Security and Innovation Arm Treasure Data was named the Best Customer Data Platform (CDP) at the 2019 Marketing Technology Awards gala held on March 21 in New York City. The Arm Treasure Data enterprise CDP is recognized for its ability to securely unify all types of data, scalability and use of advanced machine learning for fast, actionable insights that help transform and drive growth for some of the most successful businesses in…

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This collection is a blend of mission-critical marketing tools; CRM, Analytics Software and Services, Social Media, etc. This method of Cloud Marketing enables seamless Marketing Automation for an enterprise helping achieve business objectives. Statistics Around Marketing Cloud Since technology is recent, there are only a handful of enterprise software players that develop Marketing Clouds. Early in 2018,…

Invoca Wins Best Call Analytics Platform in the 2019 Marketing Technology Awards

Invoca, an AI-powered call tracking and analytics company, announced that it has been recognized as the Best Call Analytics Platform in the 2019 Marketing Technology Awards. In the awards organized by ClickZ and Search Engine Watch, companies were judged by customers and a host of influential leaders in marketing tech, based on platform ease of use, customer service, value for money, onboarding, integrations, and innovation. Invoca is joined by marketing technology leaders such as Adobe, Kenshoo, and Salesforce, who were…

How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology

Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the MarTech Fitness Drill Is Key to Customer Experience and Success Strategies At the ongoing Adobe Summit, the leading Analytics and Customer Experience technology provider announced key updates to its offerings and services. These announcements are largely focused on accelerating the adoption and scaling of Customer Experience initiatives that have been long-pending due to lack of insights, data…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

Marketing Technology Primer: Why Invest in Influencer Marketing?

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…

Top 3 Marketing Technology Platforms Used to Monitor Online Reputation

Social Media Is a Low-Cost, High-Impact Platform for Small Businesses Monitoring Their Online Reputation, but Experts Say It Shouldn't Be the Only Platform Small Businesses Use Small businesses recognize that their online reputation can impact their success. As a result, 88% of small businesses monitor their reputation online. Social media is a low-cost, high-impact platform small businesses can use to track what people say about their brand, which is why 66% of small businesses use social media to monitor their…

Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition." If you are yet to sign up for any events this year, look no further. Here…

Evolution of Marketing Technology: Showcased Through the Best Financial Communications Campaigns

It’s no secret that financial services communications has been slower to adapt to the way the digital era has impacted marketing and communications strategies. But for the past 25 years, the Financial Communications Society (FCS) has been recognizing the agencies and in-house communications professionals that have been leading the charge. The blending of marketing and technology applied to financial services can be measured through the lens of the FCS, a not-for-profit trade association founded in 1967 as the “Advertising…

A New Hawk in Marketing Technology: Piano Takes AI to the Core of Email Newsletter Personalization

Piano Launches First Hyper-Personalized AI Email Newsletter and Content Recommendation Platform Piano, the leading customer experience optimization company driving revenue for content marketers and media, announces the launch of Piano ESP, the first artificially intelligent email newsletter platform to automatically personalize and deliver multi-channel, audience intelligent content recommendations to every individual user. It uses machine learning to analyze user behavior across email, desktop and mobile, discovering…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Merkle Announces Launch of Rapid Audience Layer Solution for Data Integration Cloud-Based Marketing Data Solution Enables Centralized Data Storage and Unifies Audience Insights Read More… Zoho Launches Next Generation of Office Suite; Empowering…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Read More… LiveRamp Expands Its…

The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology

Are CMOs ready for the MarTech Fitness Drill?  While reviewing the entries for MarTech RADAR companies, we read hundreds of whitepapers, case studies and attended 50+ Marketing Technology webinars and podcasts. The extensive research-based project on MarTech RADAR led us to the first-in-industry MarTech Fitness Drill. What’s the MarTech Fitness Drill after all? At MarTech Series, we define the MarTech Fitness Drill as, “the systematic process of identifying, comparing, analyzing, reviewing, leveraging and recommending…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Kobie Appoints Former Mastercard Executive as New President Marti Beller Joins the Loyalty Marketing Company to Support Ongoing Growth and Lead the Company’s Evolution Read More… Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook The Websites People Use Most Varies Among Generations, a New Survey Finds. The Data Shows That Amazon’s User Experience Ranks High Among All Generations, Though,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Seven Areas Where MarTech CMOs Are Most Likely to Spend Marketers Reflect on Gartner’s Report for Seven Areas Where MarTech CMOs Are Most Likely to Spend Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner With…

Marketing Technology Insights for the Year Ahead

Performance/Affiliate Marketing Goes Social It's no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post. Brands are partnering with affiliates and influencers to generate leads, acquire new customers and increase ROI. Authenticity is key when it comes to…