Facebook Partner on Using UnrealFront’s Cinemagraph Ad Creative to Market Your Mobile Game

Getting mobile users to pay attention to and engage with an ad can be a challenging prospect. Rewarded video ads are designed to entice people to engage directly in return for something valuable such as in-game currency, while Playables can give a taste of the full app experience. Interstitial static ads remain popular, but such is their nature they may not get users to click through, but rather be seen more as a nuisance. There’s another ad format that could be considered though: the cinemagraph. These are still…

Infobip Enhances Security and Privacy for Uber Riders and Drivers

Infobip, a global communications company for businesses, and a leader in omnichannel engagement, is helping Uber extend its safety initiatives and improve the privacy of riders and drivers through number masking technology. Infobip's number masking capabilities play a crucial role in improving the way Uber drivers and riders communicate with each other by allowing personal contact details to remain completely private. The level of anonymity offered through Infobip's technology helps ensure that riders and drivers alike…

CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials

King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens, according to new Digital Lives Study data from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). While teens and young adults have always set the social trends from the Beatles to the grunge movement, their following of social media influencers is unique because it crosses cultural and racial lines across all segments. The 13-49 social media influencer follower market is a multicultural…

MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean

"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how everything you touch, from creating content to making design changes to topic choice in the newsroom, has the power to affect and positively influence revenue." Tell us about your current role and how you got here. What inspired you to establish Pub Ocean? As the CEO of Pub Ocean, I set the vision and oversee day-to-day operations. We’re a technology company on a mission to make digital publishers more profitable, by building…

G2 Releases G2 Track to Help Businesses Optimize Software Spend

G2 Track Helps Companies Visualize and Streamline Cloud It Spend, Usage, Contracts, and Compliance G2.com (formerly G2 Crowd) announced G2 Track to help companies optimize their SaaS spend and technology stacks. G2 Track brings together the best of Siftery’s Track product, acquired by G2 in December 2018, with validated user reviews and unmatched buying insights from the world’s largest B2B technology marketplace, used by three million active buyers each month. G2 Track helps finance and operations leaders navigate the…

New Partnership with Microsoft and LinkedIn to Power up Adobe Experience Cloud

When Microsoft acquired the business-oriented social networking site LinkedIn, economists and cynics alike wonder how it planned to monetize the new product. Thus far, there haven’t been any glaring Microsoft inspired changes to the site aside from some Bing advertisement synergies, but it looks like the company may be leveraging its existing Adobe partnership to add value and financial incentive to LinkedIn users. Earlier this week, Adobe, Microsoft and LinkedIn announced a new partnership amongst the three businesses…

LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity platform for powering exceptional experiences – announced its partnership with Marketo, an Adobe company, to leverage IdentityLink from within Marketo. Starting, Marketo users can connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists. Through this integration, Marketo and LiveRamp come…

Domo Recognized as a 2019 Top Rated Business Intelligence (BI) Software by TrustRadius For Second Year in a Row

Domo, provider of the leading cloud-based operating system for business, announced it has been recognized as a 2019 Top Rated Business Intelligence by TrustRadius, a B2B review platform. “Domo received their Top Rated Business Intelligence (BI) Software award based directly on customer feedback,” said Megan Headley, VP of Research at TrustRadius. “Reviewers appreciate Domo’s robust data visualization capabilities and the platforms’ wide range of connectors available.” Marketing Technology News: CB4 Raises $16 Million…

Blue Prism and ABBYY Partnership Sees Customer Adoptions Rise as Market Demands for Intelligent Automation Capabilities Increase

Customers Derive Benefits from New Data Insights and Improved Operational Efficiencies Building on market demand from a partnership signed late last year, Blue Prism, the pioneer and market leader in Robotic Process Automation (RPA), and ABBYY, a global leader in content intelligence solutions and services, announced dozens of new joint customers. Companies such as ASB Bank and Equinix are utilizing ABBYY's FlexiCapture solution along with Blue Prism's connected-RPA platform to intelligently automate millions of…

Satisfi Labs completes new funding round led by Major League Baseball with participation from Red Light Management

Additional Investment from Strategic Partners Primes Satisfi Labs for Significant Growth in 2019 Satisfi Labs, an AI-powered Knowledge Management Platform, announced it has completed a new round of funding led by Major League Baseball (MLB) with participation from Red Light Management (RLM). The investments bring Satisfi Labs' total funding to $6.0 Million, and will help the company further develop relationships in sports, entertainment and tourism while expanding to new areas like retail and enterprise. MLB and RLM join…

New Zealand-Based Sphere Identity Confronts Digital Identity Dilemma with Launch of Self-Sovereign Platform

Leading Self-Sovereign Digital Identity System to Remove Friction from KYC Process Sphere Identity, a global, digital identity system, has launched its two-part business platform and mobile application, which will allow businesses to sign up customers in a secure, compliant, and global way, while also giving users simple control of their data. Sphere Identity is one of the first self-sovereign identity platforms built for digital commerce, backed by distributed storage technologies, providing one-click consumer…

UJET Continues Unparalleled Pace of Innovation with Added Text, Chat and Feedback Capabilities

Enhancements Further Streamline Agent Performance while Ensuring an Optimum Customer Experience UJET, Inc., the company that is reimagining customer support with multi-channel solutions that fully leverage smartphone-era technology and intelligent automation, announced the general availability of new enhancements to the UJET Customer Support Platform. The enhanced platform includes industry-first innovations, such as: Wait Time Text Prompt, Inactive Chat Identification, Customizable Surveys and Reporting, Localized Agent…

Private Messaging Apps Are Where the Most Sharing Takes Place, Ahead of Social Media and Word of Mouth

New Research Shows That 63 percent of Internet Users Now Share Content and Recommendations Using Private Messaging Apps Using private messaging apps is the most popular method of sharing content, according to new research from GlobalWebIndex and socially-led creative agency We Are Social. Three in five internet users in the UK and US now share content and recommendations via private messaging apps, ahead of open social media platforms and word of mouth. The research, which looked at more than 3,000 internet users aged…

The lAB Southeast Asia and India Announces First Regional Board and Bold Plans for 2019

With over 70% of the Association’s 200 Members voting in the first Regional Board elections, the IAB SEA+ India has announced its 2019 Board representatives. With bold expansion plans, the Regional Board will work alongside Regional CEO Miranda Dimopoulos galvanising the region to drive responsible digital work in a time where spend in digital is rapidly increasing. “Our business decisions are always Asia first and data led, ensuring we are elevating the industry impactfully,” said Dimopoulos. “Our expansion will…

Reputation.com Granted Two Additional Patents, Solidifies Leadership as Innovator in Reputation Score

Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced that it was granted two more patents covering its reputation management technology. The patents, “Reputation Report with Scoring” and “Reputation Report with Recommendation,” further protect its proprietary reputation management and scoring methodology. Along with the company’s 25 other patents, these patents advance Reputation.com’s mission to help businesses manage and…

WowYow Expands AI and Visual Search Capabilities, Launches New Suite of Products Designed to Unlock the Full Value of Online Images

AI & Visual Search Technology Company Becomes Mission-Critical for Media Companies and Brands to Better Analyze, Categorize & Monetize Billions of Online Images   WowYow Inc., a Visual AI solution for publishers and advertisers, has announced a new suite of products: Artificial Intelligence (AI) for Images. These innovative products offer publishers the ability to analyze, categorize and monetize billions of online images simply by adding one line of code to their site(s) and mobile apps. Having previously…

Millennial E-Commerce Shopping Trends and Their Connection with Amazon Prime

Feedvisor Study on E-Commerce Shopping Trends Finds, Three-Fourths of Consumers Go to Amazon When They Are Ready to Make a Purchase Most e-commerce trends come and go. However, the latest e-commerce shopping trends would be incomplete without the mention of Amazon and their efforts in driving engagement and incentivizing conversion. Amazon continues to delight and surprise consumers and sellers with their powerful customer experience and optimized buying cycles. Compared to any other competitive e-commerce website…

AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of…

AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the promotion of Camila Franklin to VP of Programmatic and Tom Simpson to VP of Brand & Exchange, APAC. These announcements coincide with AdColony combining its programmatic private marketplace and open exchange expertise with its high-quality, first-party supply and SDK data to reinforce its hold as the No. 1 solution for high-quality,…

33Across Announces Launch of Impact Header Bidding Solution

New Header Bidding Innovation Moves Beyond Standard Iab Formats to Boost Time-In-View for Advertisers and Deliver an Average 60% Ecpm Increase for Publishers 33Across announced the launch of Impact Header Bidding. This latest addition to its AttentionX exchange platform makes even more unique, high-viewability supply accessible to buyers and creates a powerful new monetization opportunity for 33Across publishers. “As marketers increasingly demand quality audience attention for their programmatic advertising…

SRAX Joins Big Tech Leaders and Interactive Advertising Bureau to Assist Government Officials Making State and National-Level Policy Changes…

California State Capital is First Stop in Making Changes that will Impact Ad Agencies, Brands and Consumers Across the Board Social Reality, Inc., a digital marketing and consumer data management technology company, announces its involvement with the Interactive Advertising Bureau (IAB) and some of the biggest leaders in tech, including Hulu, NBC Universal, iHeartMedia, and more, to work with government officials as they consider state and national-level privacy legislation that will impact consumers, brands and ad…