Banner Before Header

ListenFirst’s State of Social TV Q2 Report Provides Key Performance Insights for 2019 Strategies

TV Social Audience Growth up 25%, Social Engagement up 14% for TV Industry YoY ListenFirst, the most comprehensive social analytics solution for the enterprise, released its Q2 2019 State of Social TV report with key insights into social video trends and organic reach, how consumers are engaging with TV pages, and which TV genres, networks, and programs are coming out on top on social media. ListenFirst’s report details the continued growth of YouTube subscribers and viewership for TV pages, momentum of Instagram Stories,…

Contentful Launches New Optimizely Application that Enhances the Content Delivery Process to Drive Great Digital Experiences

New application enables developers to build content experimentation directly into Contentful’s content infrastructure  Contentful, the leading enterprise headless CMS provider, announced the release of a new Optimizely application, which allows developers to build content experimentation into Contentful, enabling faster experimentation and more efficient content delivery. The new application allows marketers to test critical marketing content without leaving Contentful. This enables more and faster content…

Influencer Fraud Is a $1.3 Billion Racket, but Companies Can Protect Themselves from Being Scammed

The Lilian Raji Agency Releases “Influencer Fraud: Weeding out the Fakers, Liars and the Delusional,” a Complimentary E-Book with Detailed Guidelines to Help Companies Protect Their Marketing Budgets from Influencer Scammers. Ever since the study, “Brands Whose Instagram Sponsored Posts Had Highest Fake Follower % (>$10k Spend)” was released last year, concern over influencer fraud has dominated headlines.  Professor Roberto Cavazos of the University of Baltimore’s most recent study discovered companies are being…

Effortless and Effective Instagram Content Plan With Combin Scheduler

Combin holds a presentation of Combin Scheduler, a new planner for Instagram posts and Stories. Combin Scheduler is an easy-to-use tool for advanced content planning on Instagram. The presentation of the application takes place at DMEXCO 2019 - Digital Marketing Expo and Conference in Cologne Sept. 11-12. Marketing Technology News: Comlinkdata and Tutela Join Forces to Optimize Subscriber Experiences and Customer Growth in the Telecom Industry On Sept. 11 and 12, the Combin team attends DMEXCO 2019 to present its new…

Vecima Highlights Market Leading Product Lineup at IBC2019

Low Latency Streaming, Content Workflow Automation, Hyper-converged Media Application Platforms, and Distributed Access Architecture technology will be showcased Vecima Networks, Inc., the market leader in content delivery networks and video optimized storage technologies for service and content providers, and the industry leader in open, next-generation distributed access solutions, announced it will showcase low latency streaming, content workflow automation, hyper-converged media application platforms, and distributed…

Weave Named To Forbes 2019 Cloud 100

Weave, the premier communication platform for small and medium-sized businesses, has been named to the Forbes 2019 Cloud 100 list of the world's best cloud companies. The definitive list ranking the top private cloud companies is published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. "Our entire mission at Weave is to connect businesses to the people they serve, helping them to thrive and grow by giving them a distinct technology advantage," said Brandon Rodman, CEO and co-founder of…

System1 Teams up with Beano Artist Lew Stringer to Create a Unique Cannes Giveaway

Effectiveness prediction agency System1 has teamed up with a veteran UK comics artist to showcase its recent work on classic advertising characters as a unique cartoon strip. Lew Stringer, who has drawn strips for the Beano, Viz and Marvel Comics, and has worked on iconic characters like Lord Snooty and Rasher, worked with System1 to create an all new humour strip for the company’s Cannes giveaway. Marketing Technology News: NetWise Data Launches SmartIntent The comic is a tribute to classic British comic strips and…

Evergent Enables the Transformation to Digital Services via Its Immersive AI-Driven Customer Lifecycle Management

Evergent Enables the Transformation to Digital Services via Its Immersive AI-Driven Customer Lifecycle Management Evergent, a global provider of solutions for Revenue and Customer Lifecycle Management, announced an innovative solution that assists traditional service providers with their digital service transformation. The solution will combine Evergent's Artificial Intelligence (AI)-Module with Google Cloud BigQuery and Google Cloud Contact Center AI to provide consumers with real-time, self-service capabilities.…

Storyblocks Launches New Member Library Partner Program to Maximize Revenue for Contributors and Drastically Expand Creative Freedom for the…

New Model Provides Access to High-Quality Digital Creative Tools, While Enabling Contributors To Share in Success Storyblocks, the first and largest subscription-based stock media company, announced the launch of its new content service, its Member Library Partner Program, as it evolves its offerings to better align with the needs of content contributors and creators alike. The Member Library Partner Program provides a simple, all-inclusive subscription-based content library for the creative industry while allowing…

IBM Unveils z15 With Industry-First Data Privacy Capabilities

Designed for Hybrid Multicloud Security, Cloud-Native App Development with New Instant Recovery Feature IBM announced IBM z15™, a new enterprise platform delivering the ability to manage the privacy of customer data across hybrid multicloud environments. With z15, clients can manage who gets access to data via policy-based controls, with an industry-first capability to revoke access to data across the hybrid cloud. IBM Designers, Shani Sandy (L) and Don Spangler, review last minute specifications on the new…

Sprinklr Appoints Dan Haley as First General Counsel and Corporate Secretary

Sprinklr, the world’s first Unified Front Office Platform for Modern Channels, today announced the appointment of Dan Haley as General Counsel and Corporate Secretary. In this role, Haley brings deep government and private sector experience to overseeing Sprinklr’s global legal functions. “Dan’s extensive legal experience as well as his commitment to upholding the highest ethical standards make him the ideal choice for Sprinklr,” said Ragy Thomas, CEO and Founder, Sprinklr. “With a deep understanding of the particular…

Tremor Video Brings Native Ads to LG Smart TVs

Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of consumer viewing time. Marketing Technology News: Shopify to Acquire 6 River Systems The ad units will run in a highly…

GlobalMeet Accelerates Momentum in UCaaS Market

Global Expansion and Customer Adoption Fast-Track GlobalMeet in 2019 Since entering the unified communications as a service (UCaaS) market in March 2019, PGi, a business communications provider, has accelerated momentum of its GlobalMeet® platform by acquiring new customers and demonstrating that companies are embracing cloud voice and collaboration solutions. GlobalMeet has helped nearly 100 million people connect this year-to-date and is experiencing rapid adoption within the UCaaS market adding customers in the…

Digital Advertiser Alert: All Display Ad Campaigns are Robbed by Ad Fraud. How Much Does an Advertiser Lose? Find Out in 7 Seconds

Ad Tech startup tribeOS co-founder Matt Gallant releases proprietary online tool that instantly reveals the damage ad fraud causes in real time Digital ad fraud is the second most profitable organized crime next to drug trafficking. The theft is invisible. Digital advertisers have no way of knowing which ads were feasted on by bots instead of being seen by live human beings. Research has shown that a whopping 77% of display ads are never seen and more than half (52%) of web traffic is not generated by humans.…

Dailymotion Makes Global Investment in Brand Safety

Industry Veteran Grégory Jamet Joins as Dailymotion’s First Global Head of Brand Safety Dailymotion, the Vivendi-owned video platform dedicated to creating a trusted home for premium video content, announced its global efforts to ensure brand safety across its holistic offering for advertisers and publishers. Spearheading these initiatives is Dailymotion’s first-ever Global Head of Brand Safety, Grégory Jamet. In response to the advertising industry’s need for more transparency, Dailymotion has implemented enhanced…

MGS Canada 19 Grows Audience, Breaks New Ground

Mobile Growth Summit’s Toronto Event Growing by Leaps and Bounds After a Successful Event Featuring Keynote Speaker George Alafoginis, Global Gaming Client Partner at Facebook Mobile Growth Summit (MGS) the world’s largest mobile growth conference is excited to announce its MGS Canada 19 event exceeded expectations. MGS Canada 19, which took place in Toronto on August 15, 2019, grew its audience by around 14%—with 271 of the mobile marketing industry’s best and brightest in attendance at this year’s event (up from 238…

Atrium Launches “Elevate” To Improve Success Rate of AI Adoption

Atrium combines leading technology platforms, Artificial Intelligence (AI) expertise and industry acumen to help companies identify business transformation opportunities  Atrium, a next-generation consulting company that leads enterprises through business transformation with AI, announced Elevate as a service offering available to the broader market. Elevate is focused on helping companies with current or new investments in AI. The offering enables companies to identify the possibilities available with AI, the…

Vendasta Named Runner-up for “MSP of the Year”

Vendasta is celebrating tonight after being awarded second place in the competitive ranking for Channel Futures’ 2019 Managed Service Provider (MSP) of the Year. The awards were announced at the MSP 501 Awards Gala Tuesday evening as part of Channel Partners Evolution in Washington D.C. The event honors the 501 top Managed Service Providers as determined by Channel Futures. CRO George Leith accepted the award on behalf of Vendasta. “We’re very humbled to be named among other incredible MSPs and are looking…

IAP in “Casual” Games Declines by 15-20%, with Strategy and RPG Games Accounting for the Majority of Non AD-Based Revenue According to the…

GameAnalytics’ latest report covering the first half of 2019 draws data from 1.2 billion monthly active players and just short of 100,000 mobile games. Analysis for this period suggests a more rapid shift towards fully F2P, ad-based monetization across a wider majority of casual games GameAnalytics has released its latest and largest ever mobile games industry benchmarks report, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top…

New Research Suggests Data Transparency Can Have Significant Positive Impact for Brands

A new global study from ESOMAR and HERE Technologies, along with research partners BuzzBack Research, and Cint, shows that transparency around consumer data collection brands can potentially have a significant impact on both consumer trust and sales. The study, which surveyed over 10,000 consumers in 10 markets, found that 38% of consumers in the US would be far more likely to trust companies they know handle their personal data as they should. While 41% stated they would be more likely to buy products or services, or use…