Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform

Rio SEO enhances its existing local marketing platform by adding a layer of corporate oversight and governance to its Local Manager solution, enabling global brands to maintain accurate information across all locations Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced a new Suggestion Engine feature to its Local Manager solution. Built for local governance, Rio SEO’s Suggestion Engine enables both on-the-ground marketers as well as corporate leadership to…

SMS Assist Hires Tina McNulty as Chief Marketing Officer

Experienced technology industry executive to drive brand, revenue for proptech leader SMS Assist announced the hiring of Tina McNulty as chief marketing officer. In her two decades of leading global marketing teams, McNulty has orchestrated brand awareness, pipeline acceleration, and revenue generation programs that have driven bottom-line results for many business-to-business technology companies. At SMS Assist, she will be responsible for elevating the brand and designing campaigns that enhance growth for the proptech…

OneTouchPoint Adds Digital Marketing Services to Strengthen End-to-End Solution With Bluewater Acquisition

OneTouchPoint's acquisition of Bluewater adds a suite of digital marketing capabilities, amping up its ability to elevate brands, increase margins, and speed time-to-market with centralized management of customer engagement programs and brand materials in the franchise and multi-unit industries OneTouchPoint, a leading managed marketing services company, has purchased Bluewater, a digital marketing services agency headquartered in Bloomington, Minn., accelerating its ability to offer seamless, online and offline brand and…

Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security Compliance Assessment

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA Security Compliance Assessment, with 360 Advanced Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA…

Grapevine6 and The Rudin Group Combine AI-Fueled Technology and Content Strategy to Unlock the Power of Social Media for Financial Advisors

Influencer April Rudin to Make Guest Appearance at Grapevine6 Reception Grapevine6, a patented social and digital sales engagement platform, announces its partnership with April Rudin and her firm, The Rudin Group, a wealth marketing firm serving the global wealth ecosystem since 2008. The Rudin Group creates differentiated messaging and content strategy to unlock the power of social media and digital channels throughout a financial enterprise -- from CEOs to financial advisors. In recognition of her industry impact,…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, PMG is doing more to consolidate data from disparate channels, giving customers one source of truth and the tools necessary to run better ad campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry,  announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli, giving…

Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns

Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing. With marketers planning to invest more in…

Verusen Named a Top 40 Innovative Technology Company

Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to State's Technology Community Verusen, an innovator in materials inventory and data management technology, announced that it has been named a Top 40 Innovative Technology Company by the Technology Association of Georgia (TAG), the state's leading association dedicated to the promotion and economic advancement of the state's technology industry. TAG will recognize this prestigious group at The Summit 2020 on March 3-4 at the Cobb…

Merkle Strengthens Position As Identity Technology Leader with Launch of Merkury Identity Resolution Platform

Acquires 4Cite Marketing to double down on first-party identity technology Merkle, a leading technology-enabled, data-driven performance marketing company, announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and publishers. “Consumer privacy and the death of the third-party cookie are changing the rules for digital and cross-channel marketing,” said John Lee, president of Merkury. “Going forward, both…

Bond Acquires Customer Marketing Firm, rDialogue

Bond Brand Loyalty, a global customer experience and loyalty management company, announced today that it has acquired Atlanta-based rDialogue, a customer marketing firm. On the heels of announcing a newly appointed president, this is the first in a series of planned acquisitions to accelerate the company’s growth strategy and expanded offerings. Bond incorporates a unique blend of human-centered design, data science, technology and loyalty mechanics to create meaningful impact for brands, their customers, and their people.…

Performance-Enhancing Technology from FranchiseBlast Strongly Impacts Operations

Franchising Evolves with Insights, Business Planning and Artificial Intelligence (AI) As the International Franchise Association (IFA) 2020 opens this year in Orlando, thousands of franchising executives are exploring ways to give their franchisees the competitive edge in the marketplace. Franchisors are embracing evidence-based tools helping them reach new heights in both growth and satisfaction scores. With Franchise Business Plans, the Franchise Business Coach (FBC) and franchisee work together in a concrete and…

MarTech Interview with Abhay Singhal, CEO at InMobi Marketing Cloud

"Brands need to be more proactive about providing value to consumers and ensuring they can exceed their needs rapidly at every stage of the buying journey." Journey into Tech Hi Abhay, tell us about your journey in technology. You are a pioneer in the Mobile AdTech market. What inspired you to start with InMobi? Back in 2007, we had a feeling that mobile phones were going to be big. We wanted to start something of our own, so we took a bet and dove headfirst into Mobile Advertising. The rest, as they say, is history.…

50 “Most Loved” Technology Platforms You Should Know About

It's Valentine's Week and we are all set to showcase the winners of TrustRadius' Most Loved Award winners. The B2B marketers and sales professionals write product reviews and recommendations to demonstrate their relationship with the various MarTech, SalesTech and Customer Support they use to manage their tasks and meet customers. And, these reviews help Martech and Salestech product development teams improve their overall product experience and customer support. This is an infographic featuring the Top 50 “Most Loved”…

Tailored Brands Names Carolyn Pollock Chief Marketing Officer

Company Selects Starcom as Agency of Record Tailored Brands, Inc. announced the appointment of Carolyn Pollock as Chief Marketing Officer. She will report to Chief Customer Officer Carrie Ask and will oversee marketing for all of the Company’s retail brands, including Men’s Wearhouse, Jos. A. Bank, Moores Clothing for Men and K&G. Marketing Technology News: Zendesk Relate 2020: Come Join The Most CX-y Show on the Planet! Pollock is a proven marketing and management professional with a 20 year track record of…

Androvett Legal Media & Marketing Hires April Arias as Public Relations Manager

Androvett Legal Media & Marketing, a full-service marketing and public relations agency based in Texas, is pleased to announce the addition of April Arias as public relations manager. Ms. Arias, who will be part of Androvett's Houston office, joins the company with more than six years of media and public relations experience, along with nearly 18 years as an award-winning broadcast journalist. "Androvett has long been a respected leader in the industry, so to join this incredible team…

Casted Secures $2.35 Million Seed Funding, Launches First Marketing Platform for Branded Podcasts

High Alpha Capital, Elevate Ventures, and SaaS industry leaders infuse Casted with growth capital for category-leading podcasting platform Casted, the first SaaS (software-as-a-service) marketing platform for branded podcasts, today announces $2.35 million in seed funding as it launches from the High Alpha venture studio. The round included institutional and individual investors, including High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and other leading SaaS angel investors. “In recent years, we have all seen…

Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form “Known” — A New Breed Of…

ADVANCED ADVERTISING PIONEER KERN SCHIRESON TO LEAD TEAM OF 220 ACROSS SCIENCE, STRATEGY & CREATIVE DIVISIONS IN NEW YORK, LOS ANGELES, BOSTON, AUSTIN, SEATTLE, SAN FRANCISCO Marketing and data strategy firm Schireson Associates announced that it has acquired two leading independent creative and brand strategy agencies, Stun Creative and Blackbird, to form "Known," a new marketing company engineered for the unprecedented challenges and opportunities facing marketers today. The combination of these companies already…

YouAppi Grows Marketing and Asia Teams in Q4 2019

The Mobile App Marketing and Retargeting Platform welcomed Nancy Do Roberts as CMO and Ashley Schmitt as Senior Marketing Manager, both in San Francisco, and Youngho Hahm as VP and GM, Korea YouAppi, a leading performance-based mobile app marketing, and retargeting platform closed 2019 with additions in Marketing and Asia as the company prepares for 2020 to support the recently announced ReAppi App Retargeting technology solution. Nancy Roberts joined YouAppi to lead global marketing as the company’s CMO, bringing…

Kount Unveils Identity Trust Global Network With New Adaptive AI Technology, Largest Data Network of Trust and Fraud Signals, and User…

The Future of Digital Fraud Prevention Is Establishing Real-Time Identity Trust to Deliver Personalized User Experiences While Reducing False Positives and Manual Reviews Kount, the leading AI-driven fraud prevention solution, today unveiled its Identity Trust Global Network, flipping the script on fraud management from just blocking bad transactions to empowering organizations to unlock previously untapped revenue streams through delivering personalized user experiences. Identity Trust is the ability to establish a…

International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020

The 20-minute TED-style talk focuses on the impact that artificial intelligence, machine learning, and robotic process automation have on global digital marketing Boulder SEO Marketing, a provider of affordable SEO packages and full-service digital marketing solutions to companies around the globe, announced today that its founder and president would present a talk entitled Global Digital Marketing and Artificial Intelligence: Are You Missing the Boat? on March 19, 2020, at 12:10 pm Pacific Time at XTM LIVE Silicon…