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Web.com Group Launches Innovative SEO Marketing Solution that Makes it Easier for Businesses to Climb to the Top of Search Results

New tool is an outcome of product integration resulting from previous acquisition of Dreamscape Networks Limited Web.com Group, a leading web technology company helping millions of customers around the globe thrive in a connected world, announced the introduction of an innovative SEO marketing solution that provides easy, actionable recommendations for businesses that want to appear more prominently in search engine results. Marketing Technology News: Wurl Network Surges Past 400 Channels The new SEO solution, which…

Orion’s Turnkey Marketing Platform, Market*r, Supercharges Firm’s Growth Potential

The new tech offering helps advisors boost client engagement and fill their sales pipeline based on a core connection to Orion’s financial planning capabilities and underscores the critical importance of an advice-based investment experience particularly through periods of economic uncertainty Orion Advisor Technology, LLC (“Orion”), the premier technology provider for registered investment advisors, today announces the release of its new intuitive marketing automation platform: Market*r. “Other platforms leave users…

B2B Marketing in the Time of COVID-19: Experiences Will Evolve the Same Way News Media Did

The economic impact of the novel coronavirus spreading well beyond a select few industries. Not even the government can stop it from damaging the U.S. economy. While the extent to which our global economy will be affected by COVID-19 remains to be seen, it’s very likely that the effects on some industries will be long-term - especially those that relied on big, in-person events to market to customers. I believe the coronavirus will change B2B marketing the way social media changed how we consume news. Here’s how. First,…

Clevertouch Releases Momentum Software for Salesforce Marketing Cloud to Revolutionise Email Workflow

New software enables regional marketers to build, amend and approve emails in a single, controlled environment with no HTML or coding skills required Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, announced the launch of Momentum for Salesforce Marketing Cloud, a simplification and workflow SaaS that drives up usability, adoption and satisfaction, removing technical bottlenecks in the process. Momentum for Salesforce Marketing Cloud is ideal for all users of the…

COVID-19 to Impact B2B Marketing Budgets and Programs, According to Aggregage Survey of 450 B2B Marketers

Online Events, Webinars to Replace Live Events in 2020 Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 on 2020 B2B marketing plans. More than 450 B2B marketing professionals responded and provided details about how they expect to adjust their marketing plans because of the pandemic. The survey was conducted in late March by B2B Marketing Zone, a site and newsletter for B2B marketers, and Webbiquity LLC, a…

Equifax Announces New Chief Marketing Officer

Lindsay Parker to Lead Global Marketing Organization and US Information Services Marketing teams Equifax Inc. has named Lindsay Parker to a new global role as its enterprise Chief Marketing Officer and US Information Services (USIS) Marketing Officer. In this innovative dual position, Parker will lead the corporate marketing strategy as well as the USIS sales and revenue enablement efforts, which will result in a highly aligned and focused growth agenda. Parker will also serve as a key member of Equifax's senior…

Audiense Offers Not-For-Profits Free Twitter Marketing Platform to Help Them Through These Challenging Times

Responding to the impact of COVID-19, Audiense, the leading audience intelligence and consumer insights platform, are supporting Not-for-profit organisations – including NGOs, charities and the academic/scientific community – by offering their Twitter Marketing Package at no cost for a year. The package comprises advanced community analytics, Tweet analytics, monitoring tools, audience management facilities and search functions for community and third-party sources. Users also benefit from chatbots, direct message…

CMC Releases 2020 Hispanic Market Guide Providing Research on Multicultural Majority and Comprehensive List of Trusted Culture Marketing…

Release Comes as Brands Look to Build and Rebuild with Cultural Insights As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2020 Hispanic Market Guide serves as the authoritative source for identifying…

Creatio Partners With Tata Consultancy Services to Drive Customer Experience Across Marketing, Sales and Services

Creatio (formerly bpm’online), a global software company providing a leading low-code platform for process management and CRM, is announcing its partnership with Tata Consultancy Services (TCS), a global IT services, consulting, and business solutions organization. The partnership will help global enterprises automate marketing, sales and services teams so they can operate with greater efficiencies and agility and deliver optimal customer experience. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W…

Conventional Wisdom Suggests It’s Time to Start Preparing Your Marketing Budget for a Recession. Here’s Why You Shouldn’t

Even the top of the world isn’t immune to the Coronavirus. China has shut down, the Tibet side of Mount Everest and Nepalese authorities have ended all expeditions on the South flank for the rest of this year's climbing season amid the worsening global pandemic. It’s increasingly becoming apparent that the coronavirus is going to cause an economic slowdown.  The travel industry has been sent into a spiral. Conferences and major events such as SXSW have been canceled. Even college and professional sporting events are being…

MarTech Interview with Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo

"AI technologies for contact centers are very effective in enhancing the customer experience and efficiently servicing customers." Tell us about the role/team you handle at Nuxeo. What inspired you to join the company? I have an amazing job. I am Nuxeo’s Chief Product & Marketing Officer. So, not only am I responsible for our go-to-market strategy, but also our product strategy. My team manages everything from our product design and roadmap to our messaging, programs and campaigns. As to what inspired me to join…

Influencer Marketing is Essential During COVID-19 According to GRIN

While many economic side effects of the coronavirus remain to be seen, it's apparent that brands need marketing dollars to go farther. According to recent studies influencer marketing has become the chosen platform for many eCommerce companies in the changing landscape. One brand that has done an exceptional job with their influencer program this year is Lume Cube. Decision-makers developed a strategy to leverage influencer relationship management to build a stronger bond with their customers and influencer team. GRIN's…

Percolate, a Seismic Company, Named a Leader in 2020 Gartner Magic Quadrant for Content Marketing Platforms

Percolate Evaluated Based on its Ability to Execute and Completeness of Vision Seismic, the sales enablement leader and world’s most powerful storytelling platform, today announced Percolate, the marketing orchestration company acquired by Seismic in November 2019, has been named a Leader in the 2020 Gartner Magic Quadrant for Content Marketing Platforms. This is the third consecutive year Percolate has been recognized as a Leader for its completeness of vision and ability to execute. “I’m proud Percolate has been…

Joveo Augments Marketing and Channel Leadership to Accelerate Programmatic Recruitment Advertising Growth Worldwide

Company appoints new Vice President of Global Marketing, and Vice President of Partnerships and Business Development Joveo, the global leader in programmatic recruitment advertising technology, today announced the appointment of two strategic hires to its leadership team: Shehzad Karkhanawala joined as Vice President, Global Marketing, and Dan Sapir joined as Vice President, Partnerships and Business Development. The addition of these leaders to Joveo’s executive team will enable the company to further scale globally and…

RollWorks Becomes a LaunchPoint Accelerate Partner, Adding Additional Data and Machine Learning Capabilities for Account-Based Marketing

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an Accelerate partner. The certified integration combines Marketo Engage, a complete solution for lead management and RollWorks’ account-based platform so customers can identify more high-value accounts, engage the buying committees within those accounts…

The Trade Desk Provides Free and Open Access to Industry-Leading Digital Marketing Courseware for the First Time

Revamped “Edge” Learning Platform to Provide New Data-Driven Advertising Skills and Certifications The Trade Desk announced that it has revamped its industry-leading digital advertising courseware and certification platform, and is making it available free of charge for the first time until the end of 2020. In addition, the learning platform will be open to all users, from advertising industry professionals to those looking to build the required skills to enter the field. The Trade Desk Edge Academy provides online…

Ogilvy Again Named A Leader In Gartner’s March 2020 Magic Quadrant For Global Marketing AgenciesOgilvy Again Named A Leader In Gartner’s…

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year. Gartner, the world’s leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria. “We believe Ogilvy’s continued recognition in Gartner’s Magic Quadrant for Global Marketing Agencies report is a true testament to Ogilvy’s commitment of bringing…

How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. After mulling over their potential purchase for several days, they would finally (hopefully) decide to go ahead and buy the product in question. The process could be a long one, with a decreasing chance of making a sale as each step of the path progressed. These…

How AI will Change the Game for Influencer Marketing

The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns in recent years. As more and more people aim to make a living via product promotion, and fake users like CGI-created personalities appear on popular platforms, it’s more difficult and tedious than ever to sift through the noise. It’s a better time than ever to integrate Artificial Intelligence (AI) into Influencer Marketing. The business value of AI is well-documented — Gartner estimates…

SecurityGate.io Announces New Chief Marketing Officer and Plans for Expanding Across Texas

SecurityGate.io, an integrated risk management platform for critical infrastructure, and the leader in automating cyber security risk assessments for companies who depend on industrial control systems, announces Matt Wilbanks as the company's Chief Marketing Officer. Wilbanks will be responsible for global go-to-market strategy and marketing activities, and as a key member of the leadership team, developing the company's over-all strategic vision. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of…