Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Commerce Canal, BlackBerry Limited, Amazon, IRI, and MoneyGram. Commerce Canal Partners With Leading Retail Optimization Platform Teikametrics Commerce Canal, a premier New York eCommerce agency has announced the beginning of a partnership with Teikametrics. The agreement would allow Commerce Canal to leverage the Teikametrics platform using machine learning for all Amazon Advertising…

IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales. The commercial…

Claroty Appoints Jennifer Leggio as Chief Marketing Officer

Company Taps Industry Veteran to Lead Marketing as Growth Accelerates Claroty, the global leader in industrial cybersecurity, announced the appointment of Jennifer Leggio as Chief Marketing Officer. With more than 20 years of marketing and communications experience with leading security and technology providers, Leggio joins Claroty's executive team to help scale the company's customer acquisition, branding, and communications, as it continues to experience rapid revenue growth and strong demand for its operational…

MWWPR Proprietary Analytics Platform MPACT Finalist for Best Marketing Technology

Real-Time, Customizable Reporting Platform Advancing Measurement Solutions Recognized as Finalist for In2 SABRE Awards Firm Also Recognized for Top Influencer Program MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report's Innovation (In2) SABRE awards as a best marketing technology. The In2 SABRE awards honor work that pushed boundaries and elevated industry standards in 2019, when the platform launched. MPACT…

IRI Joins Marketing Mix Modeling Program on Facebook

IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. As a member of the Facebook MMM Partner Program, IRI has been designated as a trusted third party empowered to leverage Facebook performance metrics to drive comprehensive marketing measurement for clients. “In…

Marketo Perfect Marketing Automation Software for Your Business

Setting up your online store is easy and it is also not difficult to add relevant images of the products. However, the difficult part of any online business is undoubtedly making Sales, which is also known as conversion. To make sales, you have to make sure that you are Marketing your products. Unlike the brick and mortar stores, people will not know that your online business exists unless you are advertising in front of the target audience. When talking about a physical store, it is important to understand that people are…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from FOX News Media, eComchain, The Cardknox, OmniBazaar, Inc FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ, announced Jeff Collins, executive vice president, advertising sales for FOX News Media. eComchain Announces New eCommerce Features…

Sociplex.com Makes YouTube Influencer Marketing Easier Than Ever

https://www.youtube.com/watch?v=aePeyAxq_4M&feature=youtu.be Influencer marketing is on the rise, due to its unique ability to enable partnerships between marketers and influencers who can genuinely connect with their audience and spread the word about any given brand. According to a study conducted by MediaKix in 2019, 89% of marketers say the ROI from influencer marketing is comparable to, or better than other marketing channels they have used in the past. The experts at Sociplex saw a need in the industry for a…

Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices. Consumers today spend a significant amount of time on their connected devices and marketers engage with them across multiple channels including digital advertising, email, messaging, apps…

Mobile POS and Its Role in Transforming Restaurant Marketing

With the advent of technology, all the industries gain a new tool for their convenience almost every single day. The ever-evolving state of technology is no stranger to the restaurant industry either. With lower profit margins and cut-throat competition, restaurants always have their work cut out for them. Restaurant Marketing is one of the aspects that has bought in the factor of convenience for restaurants. With the help of mobile Point of Sale systems, restaurants get a chance to incorporate smart solutions into their…

Druva Selects PathFactory To Accelerate Lead Nurturing, Reduce Marketing Friction

Repeat Customer Thomas Been Implements Pathfactory to Support Druva’s Hypergrowth PathFactory announced that Druva, the leader in Cloud Data Protection and Management, selected PathFactory to accelerate lead nurturing and reduce marketing friction. The company’s chief marketing officer, Thomas Been, implemented PathFactory as a critical piece of his team’s marketing technology stack shortly after joining Druva. “As Druva’s new CMO, I need to implement technologies that help our team work smarter, optimize the performance…

The 100 Most Influential People In Influencer Marketing

The total market size of Influencer Marketing has been estimated to reach $15 to $20 billion globally, within the next 5 years. I think these 100 individuals are the reason the industry will get there. They are people you should listen to, connect with or just merely idolize. Use this list to engage, explore and learn. The Outlook for Influencer Marketing Looks Bright in 2020. Thousands of Individuals I curate 15 to 20 articles every week. I've literally sifted through thousands of individuals to find those who have…

Medium is the Message: Publisher-Based Optimization in Mobile Marketing

In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of the processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense in Mobile Marketing industry. When we’re reading about travel, we’re intuitively more open to marketing…

Maoyan Launches New Marketing Service to Reach Entertainment Consumers

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment consumers in a variety of scenarios. Connecting brands with content and leveraging pre-show advertising and other onsite media, Maoyan will provide customized and more targeted marketing solutions for advertisers. Maoyan Vice President Zhang Le introduces the new marketing service The new marketing solution can…

MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

"When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future." Could you tell us about your role and journey into Technology? I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s. I was fortunate to work alongside some of the best AdTech leaders out there including Brian Lesser, Nicolle Pangis and Paul Dolan while I was at 24/7 Real Media. That is where I began…

Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms

Evergage's Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts - Powering and Improving ABM Programs Evergage, The 1-to-1 Platform company, announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms (report available to Gartner subscribers). Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In…

Snow Software Appoints Paula Darvell as Chief Marketing Officer

Enterprise Technology Veteran Will Lead the Global Marketing Organization with a Focus on Customer-Centric Growth Snow Software, the global leader in technology intelligence solutions, announced Paula Darvell has been named Chief Marketing Officer. Darvell will oversee worldwide marketing efforts, reporting into President and CEO Vishal Rao. The announcement follows the appointment of former CMO Sanjay Castelino to Chief Product Officer. “Snow has expanded beyond the traditional siloes of software, hardware and cloud…

Where Do Marketing Teams Fail with Customer Experience Efforts?

A majority of Marketing leaders agree that the delivery of contextual customer experience remains the top priority for them. However, even after delivering customer experience, Marketing campaigns fail to truly appreciate customer acquisition, loyalty, and retention. In a highly-competitive subscription-based economy, we can see customer experience becoming the new-age currency of every B2C and B2B relationship. A moderate increase in Customer Experience generates an average revenue increase of $823 million over three years…

Hotnest Raises USD 6 Million to Automatize Marketing and Sales for SMEs

Round Led by Leading Chinese Investors China Merchants Capital and Oriza Holdings, Followed by Existing Investors Hotnest Technology, a China - Germany based AI Marketing and Consulting Automation Platform, has raised 6 Million USD for their Series A funding. This brings their total funding to over USD 8 Million to date. Hotnest is one of the very few Chinese- European co-founded startups that were able to attract leading Chinese Venture Capital investment. “Historically we have been very focused on the Chinese market”…