Torque Esports Data Experts Highlight In-Game Promotion as the New “Force” in Marketing

Torque Esports Corp., Saturday's Star Wars Rise of Skywalker Fortnite in-game promotion again highlighted the massive growth potential for gaming as a critical global marketing platform according to Torque Esports' data steaming experts, Stream Hatchet. Not only was the in-game introduction, movie clip and gaming experience enjoyed by millions of Fortnite gamers, more than 50,000 gamers live-streamed the experience on their Twitch, YouTube Gaming, Mixer and Facebook channels – reaching more than 3.1 million viewers.…

Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media

Falcon.io, a Cision company, has released the latest edition of its annual Digital Marketing Trends Handbook. This is the fourth edition of the handbook, which lists the 15 trends most likely to affect marketers in 2020. The trends are based on industry research, Falcon.io's expertise, as well as input from customers, partners and influencers.  While the trends vary, they all represent both the challenges and opportunities for digital marketers in 2020 and beyond. Some of the topics explored include:…

Emily White appointed new Vice President, Marketing at Phase2

Brand Marketing Expert Joins Leading Digital Experience Agency Phase2, a digital experience agency, announced the strategic hiring of Emily White as Vice President, Marketing. White joins the organization as Phase2 broadens its marketing practice-- which added four new members this year. The hire of White, in addition to the growing team, signals the organization's plans to expand its presence in key markets as it finalizes marketing, and brand strategies for 2020. "We are enthusiastic about the…

Kaloom Announces Hitendra Sonny Soni as SVP of Worldwide Sales & Marketing

An industry veteran leads Kaloom’s advance to bring solutions to service providers worldwide Kaloom, an emerging leader in fully automated data-center and edge networking software, appoints Hitendra Sonny Soni as Senior Vice President of Worldwide Sales and Marketing. With over 25 years of experience in sales, business development and marketing in the data center and cloud networking, converged infrastructures and management solutions, Sonny is taking the lead on Kaloom’s global sales and marketing operations.…

How Artificial Intelligence Can Transform Influencer Marketing

Power of AI Influencer Marketing is the newest breakthrough to have shaken up the Digital Marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion this year and projected to rise to up to $10 billion by 2020. Now a mainstay of Marketing organizations, the key success factor is figuring out how to get the most from it. Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are revolutionizing the way brands conduct…

Go-MMT Skyrockets Its Hotel Partner Engagement by 20% Using WebEngage’s Marketing Automation Platform

Indian OTA Giant, GO-MMT, Partners with WebEngage To Strengthen Its Supply-Side Engagement and Increase Its MAU's by 1.3X Through Highly-Personalized User Experiences Go-MMT, a household name in the Indian OTA space, has reported a 20% boost in its hotel partner engagement by creating seamless, cross-channel user journeys through WebEngage - a full-stack marketing automation platform. A joint entity of MakeMyTrip and the Ibibo group, Go-MMT has an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo and…

Tamarack Resort Chooses Ascent360 CDP To Accelerate Marketing Outreach

The Company's Platform and Industry Expertise Create Efficiencies for the Resort Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that Tamarack Resort has chosen the platform to help them achieve their marketing goals: building awareness and driving visitors to their family-friendly, four-seasons destination. Tamarack Resort sits on the shores of Lake Cascade, located 90 miles northwest of Boise, Idaho in Valley County. Tamarack offers skiing, lift-served mountain biking…

Impartner Announces New Chief Marketing Officer

Kerry Desberg Promoted to Lead Impartner's Global Marketing Organization Impartner, the world's fastest-growing, most award-winning channel management platform provider, announced that it has promoted Kerry Desberg to Chief Marketing Officer (CMO). As CMO, Desberg will be responsible for leading the strategy, planning and development of Impartner's global marketing initiatives and continuing to build a worldwide marketing organization that can support the company through its next phase of growth. She brings more than…

Tamarack Resort Chooses Ascent360 CDP To Accelerate Marketing Outreach

The Company's Platform and Industry Expertise Create Efficiencies for the Resort Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that Tamarack Resort has chosen the platform to help them achieve their marketing goals: building awareness and driving visitors to their family-friendly, four-seasons destination. Tamarack Resort sits on the shores of Lake Cascade, located 90 miles northwest of Boise, Idaho in Valley County. Tamarack offers skiing, lift-served mountain…

How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it's imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase. To this end, fishbat discusses how mobile friendly email marketing campaigns can increase patient engagement rates. Marketing Technology News: Atento Wins the 2019 Customer Experience Banking Report Award in…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

Louisville-Based Media and Marketing Holding Company, Ovaregroup, Acquires California and Canadian Firms, Adds Executive Leadership,…

The OvareGroup, a Louisville-based media and marketing communications company, tannounced several strategic business moves designed to strengthen its portfolio of services, expand its geographic footprint, and propel its growth as a marketing services company. The OvareGroup is a holding company created in May 2019 and is led by executive chairman Jerry Preyss. With today's announcements, the OvareGroup operates six subsidiary media and marketing agencies, including Scoppechio,…

SCORR Marketing Releases 7th Annual Report on Life Science Industry Marketing Trends

SCORR Marketing, a global health science marketing and communications firm, has released its seventh annual survey on marketing trends in the life sciences industry. This free, 30-plus-page report delivers evidence that marketers can use to drive strategic planning, budgeting, and brand development decisions in 2020. “In marketing or leadership, it can be a challenge to prioritize initiatives and configure spend without knowing what strategies other companies in the life science industry are using and are proving to be…

Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region. Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns. Despite most sales not officially beginning until Friday, this year's results show that promotions extended beyond Black Friday. Consumers began shopping early with…

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to build brand…

Location3 Announces New Yelp Partnership Along with Major Updates to Its LOCALACT Marketing Platform for Customers in Advance of 2020

The preferred digital partner of franchises and multi-unit brands launches new business partnerships and advertising channels in proprietary local marketing platform Location3, the preferred digital partner of the world's leading franchisors and multi-unit brands, has launched a new partnership with Yelp in addition to rolling out brand new advertising options for customers on its proprietary LOCALACT marketing platform. In being recognized as an official Yelp Advertising Partner, the digital agency followed up the recent…

OneConnect Wins Prestigious Award at the 2019 Kotler Future Marketing Summit for Its Outstanding Global Marketing Efforts

OneConnect Financial Technology Co., Ltd (OneConnect), an associate company of Ping An Group, won the "Kotler New Marketing Year Successful Overseas Marketing Award" at the prestigious "2019 Kotler Future Marketing Summit" held in Beijing on 12 October. OneConnect's win is an affirmation of its outstanding global marketing efforts that successfully export Ping An's technologies to leading financial institutions outside of China within a short span of one year or so. Philip Kotler, known as the "father of modern…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…

Intema Adds New Advanced Automation Feature to its eFlyerMaker Email Marketing Platform

Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the launch of a new advanced automation feature for its eFlyerMaker email marketing platform. “This new automation feature was created with the goal of offering a best-in-class, flexible product tailored to our customers’ needs and should open up many new sales opportunities in the enterprise segment,” said Daniel Drouet, Vice President, Products, at Intema. “Combined with…