MoEngage is the Highest Overall Rated Vendor in the 2019 Gartner “Voice of the Customer” Report for Mobile Marketing Platforms

MoEngage Also the Top-Rated Vendor for Service, Support, Evaluation, and Contracting. 90% of Reviewers Say They Are Willing to Recommend MoEngage to Others MoEngage, an intelligent customer engagement platform, announced that it has received the highest overall ratings in the 2019 Gartner Voice of the Customer for Mobile Marketing Platforms Report. On a scale of 1 to 5, the company has received the highest overall rating of 4.6, among all the vendors featured in the report. The company has also received the highest…

MRP Prelytix Recognized as Leading Enterprise Class Marketing Platform

Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year - Marketing Software Category Silver Award Winner MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year - Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most…

Demand Spring Releases Results of Revenue Marketing B2B Benchmark Survey

Revenue Marketing is making a more direct, measurable contribution to organizations’ top-line than ever before Revenue Marketing consultancy Demand Spring released the results of their third annual Revenue Marketing B2B Benchmark Survey. The results indicate that Revenue Marketing is making a more direct, measurable contribution to organizational top-line than ever before. Marketing Technology News: Five9 Sees Market Success in New Joint Offering with Zoom Over the past several years, marketing organizations have…

Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for Brands and Agencies

Tapad's integration with Knorex's XPO platform will complement cross-channel optimization capabilities for brands and agencies in the U.S. and APAC markets Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex's self-service online advertising platform, Knorex XPO™, enables marketers to advertise globally in real-time across different media channels, formats, platforms and devices. Marketing Technology News: OneTrust Expands ID…

TechBytes with Pedro Arellano, VP of Product Marketing at Looker

You have a long track-record of successfully working in and managing diverse Product development teams. How did you arrive at Looker and what attracted you to the BI ecosystem? A database class during my sophomore year in college inspired me to pursue a career in Data and Analytics. The idea that information can be organized and used to make rational, fact-based decisions has always appealed to me personally. I’ve been in this industry for 20+ years so long enough to know when a company is moving in the right direction.…

Champlain College Announces Online Bachelor of Science in Marketing Communication

New Interdisciplinary Degree ARMS Adult Learners with Integrated Skills and Knowledge for Modern Marketing Careers Champlain College Online, a leader in career-focused adult higher education, announced a new interdisciplinary online degree, Bachelor of Science (B.S.) in Marketing Communication. @ChamplainEdu Online announces new BS in Marketing Communication. The #degree helps adult learners and professionals in #marketing, #publicrelations and #communication learn skills across industries and stay current. #HigherEd…

Brex Launches Ecommerce Marketing Agency Directory

Brex Bolsters its Ecommerce Offering to Connect Brands with Digital Marketing Resources Brex, the financial technology company that helps ambitious companies scale, launched its marketing agency partner program, including a directory to help its customers find outsourced marketing services that best fit their needs. “Ecommerce has fundamentally changed retail, and as a result, financial providers must evolve and help their customers navigate both the financial and operational challenges of the new landscape” This is a…

Apogee Appoints Industry Veteran, Teresa de Onís, as New Vice President of Marketing

Former Marketing Executive at University of Texas at Austin, Dell Technologies, Joins to Advance Apogee’s Branding and Sales to Meet Company Goals With the goal of advancing company branding and sales, Apogee, higher education’s largest managed technology services provider, has named Teresa de Onís – former senior marketing executive at University of Texas at Austin and Dell Technologies – as Apogee’s new Vice President of Marketing. Known as a marketing change leader who forges strong connections with customers,…

True Influence Launches InsightBase 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales…

InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase® 4.2, a single user interface for consolidated, intent-driven demand generation and sales. InsightBase 4.2 is a powerful integrated solution that allows B2B marketers to monitor the results of demand…

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

Powerful New Integrations Within CX Unity Help Brands Use Data to Create and Deliver Tailored Experiences to Known and Unknown Customers To help organizations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising systems, the latest updates to Oracle CX Unity enable organizations to provide personalized and contextual experiences across…

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  'Moving to ABM Maturity: 2019 ABM Benchmark Study.' This third annual study found that ABM continues to generate greater business outcomes from top customers and prospects than other types of B2B…

DWCC Expands its Market Presence in Asia Pacific with the Acquisition of Hot Source Marketing

DWCC Ltd. announced the acquisition of Hot Source Marketing in a move which will further accelerate their growth in the rapidly developing Asia Pacific enterprise cloud market. DWCC expands its market presence in Asia Pacific with the acquisition of Hot Source Marketing in a move which will further accelerate their growth in the rapidly developing Asia Pacific enterprise cloud market. Having worked together as partners for more than 6 years, DWCC are bringing Hot Source Marketing’s local market experience into their…

How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia's doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands. “Life isn’t about what you have but the gifts you are given.” -  17-time Paralympic medalist Tatyana McFadden. We may not see the repeat of a Nadia Comăneci syncing the Perfect 10 as a gymnast in an…

Lynk Announces the Hire of Thomson Reuters Leader and Tech Veteran to Lead Global Sales and Marketing Efforts

Lynk, a global leader spearheading the “Knowledge as a Service” (KaaS) sector, announced the appointment of Kimberley Cole as the Global Head of Sales, and Liam Bussell as the Global Head of Marketing. Cole joined Lynk from Thomson Reuters (now Refinitiv), while Bussell joined from Diginex. @Lynkglobal announces new hires @kimberleycole @lpbussell to lead Sales and Marketing #wearelynk #KaaS Cole has an extensive background in financial services and technology with over 25 years’ experience as a recognized global sales and…

Metadata.io Secures Third Patent for Groundbreaking AI-Powered Marketing Operations Platform

Metadata Platform Transforms Marketing Operations by Automatically Optimizing Campaigns at a Scale Humanly Impossible and Delivering Predictable Pipeline Metadata.io, the AI-powered marketing operations platform, announced that the United States Patent and Trademark Office (USPTO) has approved patent application No.16/395,130, entitled "Methods and Systems for Targeted B2B Advertising Campaigns Generation Using and AI Recommendation Engine." The patent covers Metadata's AI-powered technology that leverages experimentation…

Adroit Trading Technologies Taps Industry Veteran Bob Kubala to Lead Sales and Marketing Efforts

Financial Technology Company Adroit Trading Technologies Has Appointed Bob Kubala as Head of Sales and Marketing to Drive Expansion Bob Kubala joins Adroit Trading Technologies to lead the company's sales and marketing efforts after spending 4 years at Finastra where he led Sales and Account Management for the Treasury, Capital Markets, & Investment Management segment. Prior to Finastra, Mr. Kubala spent 14 years as Vice President, Sales at FactSet. "Adroit has developed the first O/EMS for OTC and derivatives…

Engagio Adds to Caliber of Executive Team; Welcomes Megan Heuer as VP of Marketing

Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the company’s rapid and continued growth. Specifically, she will be focused on demonstrating how customers deploy and deliver account-based engagement and measure business impact. Heuer joins the company…

TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants

TripAdvisor, Inc., the world's largest travel platform, announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience. Today, 93 percent of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with…

ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes

Company’s First Automation Tool Allows Teams to Streamline Sales and Marketing Activities, Increase Demand, and Capitalize on Buying Signals -- All in Real-Time ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience. The introduction of Workflows marks the first major feature added to…

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…