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Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Sales Confidence (Sales Enablement), Celerant Technology (E-commerce), FayeBSG (CRM), Atmos Home (Voice), and Twilio (Unified Communications). Sales Growth for Sales Confidence Sales Confidence, the UK’s leading community for SaaS sales leaders, is bucking the current trend for businesses during the Covid-19 pandemic and is confidently growing. The company that champions the…

The Email Inbox Collective Revolutionizes the Delivery of Marketing Emails

Crowdsourced solution helps marketers avoid the spam folder, reach customers For email marketers, crafting the perfect cold pitch is the easy part. Getting those messages through to customers has been a much bigger challenge. Until now. The Email Inbox Collective proudly announces the next generation of delivery assurance: a crowdsourced solution that gets marketing emails exactly where they need to go. Email providers use a variety of criteria to categorize each email received by a customer and identify it as spam,…

Mark Andeer Joins Rawcubes as Head of Sales and Marketing

Rawcubes, a Chicago-based, best in class data management software company, recently announced Mark Andeer, the veteran sales and marketing executive, as Head of Sales and Marketing. Andeer has led sales efforts during the time The Escape Pod agency won Ad Age's Midwest Best Agency of the Year and was behind wildly successful viral campaigns throughout his marketing career. Marketing Technology News: Techstart Ventures Backs In-Game Ad Platform Adinmo in $500k Seed Funding Round Reporting to the Founders, Andeer…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Pirate Labs (Email Marketing), 6sense (ABM), Adobe (B2B commerce), Optimizely (Customer Experience), The Yes (E-commerce). New Software ahoy! Helps Shopify Businesses Make More Money Pirate Labs has launched its latest product, ahoy!, a SaaS email marketing solution designed for ecommerce businesses to sell more while doing less. Available to Shopify and Shopify Plus stores, ahoy!…

Kaon Interactive and Customer Ricoh USA Win Communicator Award Honoring Creative Excellence for Marketing Professionals

Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the organization is the recipient of two Communicator Awards. Kaon and customer Ricoh USA won an Award of Excellence in the Integrated Campaign category for Ricoh's Print Solutions Application. Additionally, Kaon earned an Award of Excellence in the Marketing Effectiveness category based on a digital customer engagement application they developed for the world's leading independent, end-to-end IT…

Majority of Marketers Say Account-Based Marketing Is a Crucial Priority, Yet Many Still Struggle

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced the results of the second annual “State of ABM” survey, created to understand where companies are on their Account-based Marketing (ABM) journey. Folloze partnered with Campaign Stars, Terminus and Canam Research to survey close to 300…

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

If You Want to Survive, Build an ROI-Focused Sales and Marketing Team Now

Downturns happen. We saw them in 2000 and 2008. Granted, this one is a little more interesting and there’s no question restarting the economy will be bumpy, but the return on investment (ROI) is a measurement that always sells. Gone are the days where sales are driven by gut feel or “nice to have.” If you want to restart strong, focus your Sales and Marketing efforts on ROI.   Strong Benefits Matter, Weak Ones Don’t Technically, there are four ways to realize benefits, from first-order (cutting a cost now) to fourth-order…

Strategies To Help Businesses Achieve Marketing Goals During Times Of Uncertainty

Organizations need to alter their approach to key markets and customers As the business community continues to adjust to the COVID-19 pandemic, companies need to strategically alter their approach to promoting products and services. According to Jordan Buning, president of ddm marketing & communications in Grand Rapids, given the global impact of the situation, there needs to be an immediate shift in marketing messages. "Consumers of your products need to feel safe, they need to be informed and they want…

Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Top MarTech RADAR-listed company, Optimove has announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs. This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player. Gartner defines the multichannel marketing hub as a technology that "orchestrates a company's communications with and offers to customer…

6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…

1WorldSync Appoints New Leadership in People Operations, Sales and Marketing, and General Counsel

Company CEO says strengthened team will drive new growth and transformation 1WorldSync, the leading provider of product content solutions, announced the addition of three senior leaders to the executive team. TJ Waldorf joins as Vice President of Sales and Marketing, Eileen Timmins joins as Vice President of Human Resources and Administration and Jeremy Holbrook is appointed General Counsel. This new talent brings a wealth of go-to-market, legal and human resource development expertise to 1WorldSync as it scales its core…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Genesys (Customer Service), Brainito (Marketing Automation), GroundTruth (Location Data), Oracle (Email Marketing), CampTek (Chatbot). Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service It’s a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global…

Copper Hires Carrie Shaw as Chief Marketing Officer to Accelerate Market Growth

Former Quandl CMO brings over 20 Years of marketing and product management experience to Copper Copper, the leading provider of CRM for G Suite, named Carrie Shaw as its new Chief Marketing Officer. In this role, Shaw will develop global brand positioning and the overall business marketing strategy, as well as lead Copper's demand generation, product marketing, public relations and corporate communication strategies. Prior to joining Copper, Shaw spent more than four years as the CMO at Quandl, playing an instrumental…

Britta Meyer Rock Joins Claris as New VP of Marketing

Claris International Inc., the Apple subsidiary known for its leading low-code development platform, expands its executive team by welcoming Britta Meyer Rock as its new VP of Marketing. Britta will lead all aspects of the Claris marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management. "We couldn't ask for a more accomplished marketing leader to join our organization," said Claris CEO Brad Freitag. "The energy and intelligence Britta brings to…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

Oracle Named a Leader in Email Marketing Service Providers by Independent Research Firm

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…

Ascend Technologies Launches Salesforce Partnership Extending Sales, Marketing And Operations

Remote workforce and back-to-office considerations a priority for mid-market and enterprise clients looking to keep engagement with clients active while navigating the new corporate work environment in the wake of the pandemic ASCEND TECHNOLOGIES LLC, a leading Midwest managed services provider founded on a commitment to using innovation and technology to enable business growth, today announced it has become a Salesforce Partner. Having worked with sales, marketing and operations leaders for more than a decade to…

Steven Ridzyowski, Founder of Ecommerce Marketing Agency Is Reporting Online Shopping Trends

Even though the media buying space is peaking despite the pandemic, many industries are left behind. Steven Ridzyowski, Founder of Ecommerce Marketing Agency, shares a few key strategy points to deploy to remain relevant during an economic downturn Steven Ridzyowski, Founder of Ecommerce Marketing Agency (EMA), is reporting that from a media perspective, present-day numbers commensurate to that of Q4 at the peak of the holiday season when shopping is at its highest. Ridzyowski is attributing this shopping frenzy to the…