Big Game Marketing – 15 Lessons From the Field

Market Report Details Missed Engagement Opportunities by Major Ad Agencies to Maximize Reach and Consumer Interaction A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get…

Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning Platform

Seed Round Co-Led by Glasswing Ventures and Google's AI-focused Fund, Gradient Ventures, Will Be Used To Supercharge R&D and Support Customer Success Plannuh, a startup transforming the way marketers plan and budget, announced a $4 million seed round co-led by Glasswing Ventures and Gradient Ventures, Google's AI-focused venture fund. The new funding will be used to accelerate Plannuh's R&D initiatives and support teams as the company continues to expand its customer base. Peter Mahoney, founder and CEO of…

OutboundEngine Launches ‘Harmony,’ The Platform To Unify Marketing Across Franchise And Agent Networks

Franchise, Real Estate, Insurance, and Other Network Businesses Gain Automation, Consistency, and Insight for Critical Local Marketing Strategies Leveraging the proven power of OutboundEngine’s marketing automation suite, Harmony gives local brand representatives a simple yet powerful suite for email, social, reputation management, and more, while arming themselves, their peers, and their partners at the brand headquarters with the ability to identify & share best-practices. Unlike the “report card” dashboards offered…

xiQ Receives the Highest Customer Satisfaction Ratings for Account-Based Marketing

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer by G2, the leading business solutions review site. xiQ's AI-powered platform is catalyzing the B2B Sales Intelligence and Account-Based Marketing landscape. xiQ has been recognized as an ABM high performer for receiving the most 5-star reviews amongst all ABM solutions reviewed on G2. xiQ received the highest ratings for: Meeting requirements - (9) Product direction - (10) Ease of use…

Oatey Co. Promotes Lehtinen to Vice President, Leading Brand and Digital Marketing Strategies

Oatey Co., a leading manufacturer in the plumbing industry since 1916, announced the promotion of Katherine Lehtinen to Vice President, Brand and Digital Marketing. “I am confident that she will further drive Oatey’s growth through market-leading brand and digital strategies.” Lehtinen joined Oatey in 2017 as Director of Marketing, bringing nearly 20 years of experience in sales, marketing and brand management. As Oatey continues to expand its family of brands and product offerings, Lehtinen will be accountable for…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, Pmg Is Doing More to Consolidate Data From Disparate Channels, Giving Customers One Source of Truth and the Tools Necessary to Run Better Ad Campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, today announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli,…

Wise Public Relations Taps Three-Time SURVIVOR Player Aubry Bracco as VP of Social Media & Digital Marketing

Proven Digital Content Producer And Creative Strategist to Lead Social Media And Marketing Practice Area For Fast-Growing Independent Marketing Agency Wise Public Relations, Inc., the integrated marketing agency, announced that three-time SURVIVOR player and digital content guru, Aubry Bracco, has been named Vice President, Social Media & Digital Marketing. In this role, Bracco will lead the agency’s growing social media and digital marketing division to deliver strategic brand content and community management,…

Miva, Inc. Partners with Sendlane to Help Online Sellers Drive Revenue with Email Marketing Automation

Partnership between eCommerce Platform and Email Marketing Automation Provider to Help Merchants Improve the Effectiveness of Their Email Campaigns. Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 21 years, and Sendlane, behavior-based email marketing automation for eCommerce stores, announced that they have partnered to integrate Sendlane’s email marketing automation into the Miva ecommerce platform. While email marketing is a significant revenue driver for some online…

Club OS Named Exclusive Sales and Marketing Management Software for Movati Athletic

Movati Athletic, known for its affordable luxury, has named Club OS as the exclusive customer relationship management software for its 17 locations. The Canadian-born fitness chain first began using the Club OS software in 2015 to streamline its sales, communication, and marketing efforts. "Managing the thousands of messages our teams send and receive on a daily basis is not possible without a reliable CRM to both automate and schedule the journey of our members," said Dave Gibb, Director of Sales for Movati Athletic. "Ease…

Ray Day joins Stagwell as Vice Chair of Marketing and Communications Agencies

Role to Integrate and Innovate Across Stagwell's Offerings, Creating the Agencies of the Future The Stagwell Group named Ray Day as Vice Chair of its Marketing and Communications Agencies.  The new leadership position will continue the integration, innovation and growth of the Stagwell Group companies, building the agencies of the future and enabling the future of communications and marketing. Day, a recognized voice and leader in communications and public relations, joins Stagwell with more than three decades of…

Power Marketing + Printing Enhances Capabilities with the Acquisition of Market Place Color

Atlanta-based provider will now offer an extensive array of best-in-class print services with just the right punch of color Power Marketing + Printing (PMP) has announced the completion of the acquisition of Market Place Color based in Atlanta, GA, a leader in large format printing specializing in digital UV inkjet and backlit Duratrans production. The acquisition is a strategic pairing of each firm's established offerings intended to bring existing clients a more robust spectrum of print production services. Power…

NAPCO Report Points to Unique Customer Identification as Key to Personalized Marketing

Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of “Best Practices in Personalized Marketing: Single Customer Identification,” a new report commissioned by Melissa and produced by NAPCO Research. The paper explores the challenges in connecting with customers via personalized campaigns, something that has become increasingly…

TapClicks Introduces Local SEM Monitoring Capabilities into iSpionage Marketing Intelligence Solution

New Features Help Monitor Local Paid Search Competitors and Visualize Conversion Path TapClicks, the leading marketing solution for intelligence, analytics, reporting, workflow and orders management, announced its new local SEM monitoring feature, Local SEM Campaign Watch, for iSpionage, TapClicks’ competitive marketing intelligence solution for advertising, search marketing, and SEO. Local SEM Campaign Watch allows users to monitor paid search competitors in any country, state, county, city and zip code. “iSpionage’s…

Merkle Launches Promotion and Loyalty Solutions Division, Expanding Its Foothold in Loyalty Marketing

Business line created from integration of HelloWorld and Merkle Loyalty Solutions Group  Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of its new Promotion and Loyalty Solutions division. Committed to global leadership in loyalty marketing, the agency has created the division through the integration of digital marketing solutions provider HelloWorld and Merkle Loyalty Solutions Group. As a result of this integration, both legacy brand names will sunset, and the group…

TechBytes with Stephanie Klimaszewski, VP of Marketing at Aki Technologies

"Personalization tech powers regional call outs, product recommendations, local inventory counts and maps that drive foot traffic and sales." What are some of the changes you’re seeing in retail and how are they impacting consumer behavior? Retailers these days are easing the tension between mobile and brick-and-mortar. Brick-and-mortar stores are addressing the issue of showrooming—when people visit a store to look at a product and then buy it online elsewhere for a lower price— by pricing their merchandise…

IPCOM Educates Prospects, Generate Leads and Builds Sales Pipeline for Hybrid Cloud Products Using Partner Marketing Management Technology…

Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner…

Dovetale Launches Integration With Shopify to Help Brands Track Influencer Marketing Conversions and Speed Up Process Working With Creators

Dovetale Is Launching a New App on Shopify App Store to Help Brands and Agencies Work With Influencers Without Investing Thousands in Software Dovetale, Inc. announced that it has launched an integration and application for Shopify merchants hosting on the platform. These new features will help marketers explore influencer marketing more systematically as they continue to diversify their advertising spend. Track affiliate coupon codes, refunds, total orders and monitor sales for each influencer…

NeigerDesign Strengthens Marketing Arm with New Hires

Chicagoland Marketing and Design Firm Expands Team to Deliver Impactful Results for Clients NeigerDesign, a full-service strategic marketing and design agency based in Evanston, IL, has proudly announced the recent expansion of its marketing team. Stephanie Weiss, Marketing Strategist, and Austin Godwin, Digital Marketing Specialist, joined the team in 2019 to further enhance the firm's efforts to be the very best strategic marketing partner to clients. "We're in a world of growing multi-channel marketing needs, and…

LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue…

Study polling nearly 2,500 professionals reveals 55% growth in RevOps adoption over past year LeanData, the Revenue Operations solutions leader, released "The State of Revenue Operations 2019," a study featuring findings from a survey of nearly 2,500 sales and marketing professionals. Conducted in conjunction with Sales Hacker, the survey is the largest ever conducted on the topic of Revenue Operations, a fast-emerging new model changing the way business-to-business (B2B) companies align themselves internally to drive…

ValueSetters Announces Technology and Marketing Contract with Deuce Drone

ValueSetters, Inc. has signed a management development and engineering partnership with Deuce Drone to help acquire, integrate, and operate drone delivery for “brick and mortar” retailers. ValueSetters will provide technology and marketing services to Deuce Drone, as they seek to transform traditional retail stores into last-mile fulfillment centers. Marketing Technology News: ManifestSeven Acquires The People’s Kush, Further Expanding Retail Reach “Retailers of all sizes lack the necessary infrastructure to allow…