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Yotpo Fast-Tracks Product Innovation for eCommerce, Showcasing SMS Marketing to Help Brands Drive Revenue and Success

Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands High-Growth Women's Healthcare Brand, Lauren Bosworth's Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive…

TechBytes with Steve Zisk, Product Marketing Manager at Redpoint

Tell us about your role/team you handle at Redpoint. What inspired you to join the company? My team at Redpoint handles Product Marketing, which means we get to translate the complexities of a feature-rich, broad, and deep engagement hub to buyers, users, and gatekeepers. That kind of “technical evangelism” was one part of what drew me to Redpoint, and the other part is the people. The passion, depth of experience, and focus on client success in every part of our organization is a great reason to come to work… even…

Avionos Offers Salesforce Development and Marketing Support Through New Avionos Operate Service

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…

Demand Spring Supports Marketing Leaders by Offering “Pay What You Can” Virtual Workshops

Workshops focus on pivoting marketing strategies and messaging for COVID-19; marketing leadership in a time of crisis Revenue Marketing consultancy Demand Spring knows first-hand the challenges that marketers are facing during the current global pandemic – whether it be trying to understand the changes required in their marketing strategies and messaging, or trying to manage remote teams during an unprecedented crisis. To support marketers and the ongoing challenges they are facing, Demand Spring has launched a series of…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

Infogroup, via Its Yes Marketing Division, Receives Industry Recognition From the Internet Advertising Competition (IAC) and Horizon…

Data and real-time intelligence solutions provider honored for its work on behalf of five clients across twelve different categories Infogroup, today announced its work on behalf of five clients earned twelve industry awards from the Horizon Interactive Awards and Internet Advertising Competition (IAC). The Horizon Interactive Awards, now in its 18th year, recognize and promote the best website designs, videos, online advertising, print media and mobile applications. Four Infogroup clients were chosen from a field of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from AT&T (Customer Experience), ActiveCampaign (Automation), Inte Q (Email), Outreach (Sales Engagement), Incognito Software Systems (User Services). AT&T Unveils Cloud Contact Center Platform to Deliver an Enhanced Customer Experience In a major Cloud Automation update, technology behemoth AT&T unveiled a new AT&T Cloud Contact Center platform. AT&T Cloud Contact…

Sharon Loeb Joins Ellucian as Chief Marketing Officer

Higher-ed marketing leader to champion Ellucian’s digital transformation solutions Ellucian, the world’s leading provider of software and services built to power higher education, today announced that it has appointed Sharon Loeb as its chief marketing officer (CMO). Loeb is a seasoned marketer, strategist and business leader, with an extensive background in education technology. “Under Sharon’s leadership, Ellucian marketing will engage more deeply with customers, empowering innovation at this time of rapid change and…

Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19

Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests Valassis, the leader in marketing technology and consumer engagement, released impactful insights from its proprietary Valassis Consumer Graph, aimed at arming marketers with findings that can help them be there for consumers in relevant and timely ways during the COVID-19 global health crisis. As a result of increased work from home and social distancing, many consumers are engaging with more content online and shifting their…

IntentData.io Announces The First Winner of the “Marketing Data Master Distiller” Award

Chris Taylor of Cybereason Wins The Award for Excellence in Marketing Data Orchestration IntentData.io, Inc. announces that Chris Taylor, Marketing Director at Cybereason, has been awarded the first quarterly “Marketing Data Master Distiller” award for excellence in marketing data orchestration. Data has been a marketing theme for much of the last decade. Volume has grown, but often ROI is unclear. Companies are realizing that data quality, best practices, customer experience, data science, and the martech stack are all…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ASAPP (Customer Experience), Freshworks (CRM), SDL (Content), KMS Lighthouse (Customer Experience Management), Deloitte (Process Automation). AI in CX Management: ASAPP Scoops $185 Million Funding to Secure CX Innovations AI in Customer Experience: ASAPP Scoops $185 Million Funding to Secure CX Innovations. Leading AI research firm, ASAPP is taking rapid strides in the field of…

W2O Appoints Bryan Specht to Oversee Transformation, Consumer Activation and Marketing

Accelerates Firm’s Evolution to Drive Consumerization and Digitization of Healthcare W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, announced that Bryan Specht has been named Group President, Transformation, Consumer Activation and Marketing. In this role, he will expand W2O’s healthcare offering to include additional consumer-focused, tech-enabled and digital capabilities, accelerating its transformation to a digital healthcare firm. With…

Yext Hires John Watton to Lead EMEA Marketing

Former Adobe and Microsoft exec to take on EMEA VP of Marketing role with focus on building awareness of Yext as the Answers Company and driving growth across the region  Yext, Inc., the Search Experience Cloud company, has announced the hiring of John Watton to its EMEA leadership team. In his new position as EMEA VP of Marketing, Watton will focus on building awareness of Yext as the Answers Company, whilst strengthening relationships and partnerships with clients and enabling the business’ agencies to deliver brilliant…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Terminus (ABM), Unica (Marketing Automation), Zeal (Content Management), Cyara (Customer experience), and Tencent Cloud (Video). Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence…

Coast Digital Announces the Launch of Coast Campus, Upskilling Teams to Efficiently Navigate the Digital Marketing Sector

Digital Marketing Agency creates bespoke training programme  Coast Digital, an award-winning digital marketing agency, has announced the launch of Coast Campus, a bespoke digital marketing training programme designed around its clients and their teams’ needs. This tailored training programme is designed to upskill teams and arm them with the tools needed to navigate the complexities of digital marketing and enable them to drive business growth. The Coast Campus training programme will be delivered by Coast Digital’s most…

Precision Marketing Goals: Converting Every Marketing-Qualified Lead Directly into Sales

The goal of every Marketing effort: To generate Marketing Qualified Leads and eventually shorten the Sales cycle. That's the power of Precision Marketing if employed properly in your current MarTech stack. Have you ever thought about directly turning your MQLs into Sales? Yes, that's now possible with Unica's all-new v12 Cloud platform that features some of the most advanced Marketing Automation and Offer Management applications. One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud, Comm100, Databricks, NetApp, WeChat, and AgencyZoom. Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. Comm100…

Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Here are five reasons Instagram Marketing should be part of your brand’s Digital Marketing strategy. 1. Direct Access to Your Target…

Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics

Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels Veeva announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA marketing analytics platform starting in Q3 2020. The new offering is free to Crossix DIFA customers with Veeva CRM, giving brands full visibility into customer engagement across channels so they can better assess impact and optimize their efforts across sales and marketing. Marketing…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…