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Inside the CEO Mind: Norwest’s New CEO Journey Study Uncovers Trends in Work/Life Balance, Personal Development, Hiring and Fundraising

Norwest Venture Partners, a multi-stage investment firm, released the results of its 2018 CEO Journey study. Offering a glimpse into the psyche of private company CEOs and founders based in the United States, the study uncovers several major themes. “We’ve also uncovered new CEO pain points such as conflict resolution and public speaking, and we continue to develop new programs and build communities to address these needs and help our executives achieve their professional and personal goals.” More CEOs and founders…

YouTube Announces Product Features to Monitor Video Surfing

Following Facebook and Instagram, YouTube Also Will Be Alerting Its Users About Time Spent Watching Videos Following in the footsteps of Social Media giants, Facebook and Instagram, YouTube has also launched features to tell users about the time spent on YouTube. Considering the awareness drives about Social Media’s impact on health recently, tech giants are looking to add usage indicators in their products. Hence, the world’s second most visited website, YouTube, will be introducing new features on Android and iOS…

CONEX Exclusive: How Uberflip Sets New Benchmarks in Content Experience

A Great Content Experience Is About Creating the Right Conditions to Further Engage a Potential Buyer  There's a lot that simple, relevant content can do for your business. Especially, if it's crafted with laser-focused precision to engage audiences who would then turn into customers. Uberflip's marquee conference, CONEX unleashed the beast that all Content Marketing teams could hunt with. For those who are yet to comprehend the dramatic transformation of content strategies around experiences and AI-driven analytics, it's…

Alfresco Hires Customer Success Officer Heather Guntrum to Lead Next Wave of Customer Success

Strategic Leader from SDL and Teradata Brings Solid History of Successful Management and Growth Alfresco Software, a leading enterprise open source provider of process automation, content management, and information governance software, announced that Heather Guntrum has joined the company as Customer Success Officer. Guntrum will own the post-sale experience for all customers, enabling their competitive advantage and success using Alfresco solutions. She will join Alfresco’s executive team and report directly to CEO…

BlueMail Upgrades App, Announces Share Email Functionality

BlueMail, a leading provider of mobile messaging solutions to consumers and business customers with the highest rated email app on the Play Store, released Version 1.9.5 with support for Share Email, a new innovative capability which allows users to easily share emails publicly or privately through various social networks and messaging apps including colleagues, family, and friends via apps like Twitter, LinkedIn, Facebook, Skype, WhatsApp etc. BlueMail Announces Share Email “This capability brings the email to the…

ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit

ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content ContentArmor is a leading forensic watermarking vendor who has announced a collaboration with castLabs, the global pioneer in premium digital video technology. The collaboration highlights the integration between session-based watermarking coupled with castLabs’ video toolkit for IFE (In-Flight) Deployments and OTT content. ContentArmor’s session-based watermarking is used by streaming service providers and studios to battle…

TechBytes with Mark Connon, Chief Operating Officer, Tapad

Mark Connon Chief Operating Officer, Tapad In 2018, US advertisers could be spending $46 billion on programmatic digital display advertising (that's $10 billion more compared to 2017!). How will this spending on Programmatic Advertising stand up to the European market, especially in a heavily disrupted digital ecosystem? Mark Connon, COO, Tapad, spoke to us about the most impactful disruptions in marketing operations around programmatic technologies for 2018-2020.Tell us about your role and journey into technology. What…

TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer

TruSignal’s Third-Party Seed Data Network Features Industry-Leading Data Providers and Helps Advertisers Optimize Impression-Level Bidding with Custom, People-Based, Data-Driven Solutions TruSignal, Inc., a leading predictive scoring and people-based marketing technology business, announced the launch of its third-party seed data network, fueled by relationships with leading data providers, including Nielsen Catalina Solutions (NCS), NinthDecimal, ShareThis and more. The third-party seed data network provides advertisers…

Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising

Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest standards against fraudulent, nonhuman traffic in digital advertising. “We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

Freshworks Brings Context to Collaboration with Freshconnect

New Solution Empowers Cross Departmental Customer Engagement Teams to Collaborate Where They Work Freshworks, the global leader in customer engagement cloud software, announced the launch of Freshconnect, a new contextual collaboration solution for support and sales teams. Immediately available to Freshdesk and Freshsales users, the new collaboration tool makes it easy for customer-facing and internal teams to work more efficiently with each other on customer issues and sales deals. Unlike most internal messaging and…

Simple Raises $17 Million to Roll out MRM Product Globally

BBRC Private Equity Leads $17 Million Investment Round to Help Marketing Technology Firm Simple Launch Its Marketing Resource Management Software Globally Marketing resource management firm Simple has raised $17 million to roll out its new Intelligent Marketing Platform globally. The round is led by Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment. The fresh round of capital will expedite Simple’s expansion into new markets in Europe and further develop its…

Tact.ai Named to Fourth Consecutive Constellation ShortList for Sales Productivity

Conversational AI Platform Recognized for Driving Sales Transformation Tact.ai, a conversational AI sales platform, announced it was named to the Constellation ShortList for Sales Productivity in Q3 2018. This marks the fourth consecutive placement for the company on the coveted list of top companies helping reshape enterprise sales. The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives. For today's sellers, consumer…

Data Is the New Oil: Harness More to Enhance the Value Chain

SAPPHIRE Now was a big success. It showcased why and how customer experience is turning into the new currency for digital sales. Better the experience, longer the customer engagement. With the coming of age for AI and Machine Learning technologies in sales and marketing, businesses have truly understood the real-power of engrossing customer experience. Innovations in CRM, Marketing Automation, and data analytics are moving at a faster pace, but not the data that feed into them. To better understand how SAP Commerce Cloud…

Sitetracker Raises $24 Million in Series B Funding to Fuel Continued Innovation and Global Expansion

New Investment Round, Led by NEA, Brings Sitetracker's Total Funding to $35 Million Sitetracker, the global standard for managing high-volume critical infrastructure projects, announced $24 million in additional funding. Led by existing investor New Enterprise Associates (NEA) with participation from Wells Fargo Strategic Capital, Salesforce Ventures, and others. This round of financing will further accelerate Sitetracker's product roadmap and global expansion. "At NEA, we seek to invest in companies that transform…

CAKE by Accelerize to Join Digital Economy Decision-Makers at DMEXCO 2018

Global Event Connects Key Players in Business, Marketing, and Innovation Including Accenture Interactive, Duetsche Bank, Euromaxx, Google, Salesforce, Viacom, Visa, YouTube, and More Accelerize and its digital marketing software division CAKE announced that the company will once again be participating as an exhibitor at the global digital marketing conference and exposition, DMEXCO 2018. Held September 12-13 at Koelnmesse in Cologne, Germany, the event brings digital economy decision-makers and innovators from around the…

Study Examines 44 Billion Instagram Ad Impressions; Spending Skyrockets While CPM Holds Steady

In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, released the findings of a study analyzing 36 months of data and examining more than 44 billion Instagram ad impressions served on behalf of the company’s customers. The report, which looks at advertising trends from June 2015 to July 2018, reveals Instagram’s stunning growth since the launch of its Ads API, its price…

Marketers Gain Deep Customer Understanding with BlueConic’s Industry-Leading Customer Profiles Integrated with Decibel’s Proprietary Digital…

New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns BlueConic, the world’s leading customer data platform (CDP), and Decibel, the global leading digital experience intelligence platform, unveiled its partnership, aimed to empower marketers with even richer data to understand and respond to customer behavior across channels. Adding Decibel’s Digital Experience Score (DXS®), the first digital version of NPS, to the customer profiles built and stored in…

Monet Software Announces Workforce Management for Amazon Connect

Monet Software, a Leading Provider of Cloud-Based Workforce Optimization Solutions Integrated Seamlessly with Amazon Connect to Improve Agent and Customer Experience Monet Software which is a leading provider of cloud-based workforce optimization solutions announced that it has released an integration which offers to connect it with Amazon Connect. Amazon Connect is a simple, self-service related, cloud-based customer contact service center which makes it convenient for businesses to deliver satisfactory customer…

CGS Survey Finds Optimal Customer Service Requires a Blended Bot and Human Experience

Consumer Expectations Are High for Personalized Interactions and Secure Management of Data CGS, a global provider of business applications, enterprise learning and outsourcing services, announced the findings from its 2018 Global Consumer Customer Service Report of more than 500 US and UK individuals, ages ranging from 18 to over 65. The survey looked at consumer preferences for customer service engagements, specifically chatbot usage. Despite today’s technology-dependent environment, the results showed that many consumers…