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Why Data Orchestration Is a Big Deal for B2B Marketers

The MarTech industry peddles an integrated utopia where all the pieces are connected and working together in harmony, but the reality is quite different. More often than not, human intervention is needed to connect the dots across a sales and marketing organization and its attendant martech stack. As B2B marketers deploy their data-driven strategies, the biggest obstacle is now clear. Enter data orchestration. Orchestration is the process of setting up data-driven workflows that generate positive business outcomes on a…

Productivity Hack: HubSpot’s OOO Email Generator is Out of this World

Working with martech giants has taught me one thing – never miss responding to your email; it could be your next investor. Ask any modern marketing and sales teams and they are most likely to attribute their success to quick email responses and responding to emails in shortest time. HubSpot, aah, they know how to keep their customers in the winner’s list. Knowing what it takes to win the market, the leading marketing automation platform has announced a free email tool for those who are taking that ‘annual vacation’ or are…

Will Facebook Upstage Slack by Acquiring Redkix?

Facebook Buys Israeli Enterprise Messaging Company Redkix to Enhance Workplace by Facebook Facebook has acquired Redkix, an email startup that combines email, messaging and calendar features into one app. Redkix will be joining the Workplace by Facebook team. The social networking platform did not declare the details of the deal, but a source close to the transaction told news agency Reuters the value of the deal was less than $100 million. Redkix raised $20 million in seed round from investors including Salesforce…

Cherry Creek Now Streaming with WideOrbit

Small Market Radio Station Group Launches WideOrbit’s WO Streaming to Monetize Digital Audio Station Streams WideOrbit Inc., the platform for connecting ads and audiences everywhere, said that Cherry Creek Media radio stations are now offering digital audio streams online of their broadcast content with WideOrbit’s WO Streaming platform. Cherry Creek Media owns and operates 52 music, news and talk radio stations in twelve markets in Washington, Utah, Arizona, Montana, and Colorado. While some of its broadcast content…

The Year of Advanced TV: Leveraging Data in New Ways

In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for many traditional television advertisers, Advanced TV remains a daunting concept. That’s understandable. Advanced TV, as an umbrella term that encompasses everything from data-driven targeting to programmatic placement, is a fast-moving yet nuanced opportunity. (For more background on the market forces driving Advanced TV, as well as the requirements for advertising execution in this realm, check out part 1 and part 2 …

Kollective Announces Integration with Microsoft Stream

New Capabilities in Microsoft Stream Will Allow Users to Host and Record Live Events for Large Audiences Enterprise content delivery company, Kollective, has announced the upcoming integration with Microsoft Stream. This integration will mean that Stream users can easily connect to their Kollective eCDN solution from within Stream to optimize network bandwidth for live events and on-demand video. “As video becomes widely adopted within an enterprise, strains on network bandwidth can become an issue. Enterprise content…

NCC Media Taps TV and Digital Pioneer Bob Ivins as Chief Data Officer

NCC Media, the national advertising sales, marketing and technology company owned by Comcast, Charter and Cox, announced it has named Bob Ivins as chief data officer. In the newly created role, Ivins will be responsible for developing and extending the company’s advanced television and media offerings, helping brands intelligently connect with viewers across NCC’s unparalleled collection of linear and addressable inventory. Ivins will report directly to Nicolle Pangis, president and CEO of NCC Media. “Due to its…

Quotient Technology Names Christy Wyatt to Board of Directors

Quotient Technology announced that Christy Wyatt, President and CEO of Dtex Systems, has been appointed to its Board of Directors. Quotient Technology Names Christy Wyatt to Board of Directors “We’re thrilled to have Christy join our Board of Directors,” said Mir Aamir, President and Chief Executive Officer of Quotient. “Christy’s deep experience in technology will prove invaluable as we continue to expand our digital solutions for our retail partners and CPG customers while enhancing our flagship consumer property,…

Fireside Chat with Lindsay O’Neill

Lindsay O'Neill talks about her journey in The linknexus, her reputation as a ‘Storyteller’ and how she stays on top of every marketing and sales trends. Tell us about your role at linknexus and how you got here. I run sales and business development for linknexus. Last November I attended a small surprise party for one of my best friends and got seated next to this cool dude, John Lim (linknexus’ CEO). We started chatting about his “job” and he told me all about linknexus. As the former VP of the Enterprise…

Google Stops Allowing Direct Uploads of Public URLs

Google Announced That It Is Stopping URL Uploads for Indexing with Immediate Effect. What Might Have Prompted Google to Do So? When Google Webmasters tweeted about blocking public URL submissions, the news spread like wildfire. This feature was a hot favorite among Google users because it truly opened the world’s biggest search engine for people. What Is the Exact Change? Prior to this announcement, Google had enabled people to upload weblinks directly into the search engine. This permitted users to get their web pages…

WOM Welcomes Key Strategic Advisors, Including Coinstreet’s Sam Lee, to Its Impressive List of Board Members

The WOM Token, Which Introduces a New Way to Incentivize Honest Word-Of-Mouth Content, Will Debut on Yeay, a Video Commerce Platform for Generation Z and Millennials WOM Token Ltd., the company enabling brands to tap into the 2.1 billion peer-to-peer recommendations that happen online everyday, announces the addition of strategic advisors to its advisory board. The WOM Token connects content creators and loyal “fans” with their favorite brands through blockchain technology. Boasting experts from the finance, tech, and…

TechBytes with Kevin Dean, President and General Manager, Experian

Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent to which Product Innovation teams have managed to bridge the gap between UX and CX and how Experian delivers it to the customers.Tell us about your role at Experian and the team/technology you handle.  My role at Experian is to lead the vision and strategic direction of our Marketing Services division. We are committed to helping brand advertisers put consumers at the heart…

How Often Do You Oil Your Social Media Strategy?

What Stops Modern Marketing Teams from Oiling their Social Media Strategy Regularly Compared to Their Marketing Automation and Email Marketing Stack! Way back during my college days, I read a post somewhere on a popular social pin-up board - "If you want to sell ice-creams to your audience, start from Social Media." Today, social media strategy is more than just selling ice-creams, I am sure. Time has flown since then, and it shows in the numbers for social media popularity. YouTube is cool, Facebook is newsy, Twitter…

TabMo and zeotap Partnership Delivers ‘Precision Advertising’ for Mobile

Verified Deterministic Mobile Data and Easy Creative Process Enables Advertisers and Agencies to Meet Campaign Objectives TabMo, the first mobile creative demand-side platform (DSP), has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences. Partnering with large telecoms and exclusive enterprise partners, zeotap has access to anonymised, ID-verified mobile data as well as raw data…

Looker Enhances Data Science Capability With Integration for Google BigQuery ML

Removes Machine Learning Bottlenecks and Empowers Business Users with Self-Serve Predictive Metrics Looker, a leading data platform company, announced an integration with Google Cloud BigQuery ML (BQML) that accelerates the time-to-value of data science workflows and allows business users to operationalize insights with interactive predictive metrics. @lookerdata builds integration for Google BigQuery ML, optimizing data science workflows. @googlecloud #datascience #machinelearning #GoogleNext18 With Looker and…

Interview with Jeff White, Founder, Gravy Analytics

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of interests and passions, and seeing the gap in understanding what customers do in…

LiveRamp Partners with Inscape to Add Smart TV Data into Omnichannel Identity Platform

The Partnership Would Improve  Marketing Campaigns, Advertising Creative and More Accurately Target, Optimize and Segment Specific and Relevant Interactions Based on Smart TV Data Inscape, the leading provider of smart TV viewing data and LiveRamp®, an Acxiom® company, have announced a partnership to bring Smart TV data for omnichannel identity resolution. This would help to connect LiveRamp’s IdentityLinkTM ID with Inscape’s ACR-generated, glass level insights from nearly nine million smart TVs. Further, this will allow…

Tribune Broadcasting TV Ad Sales Open 24-7-365 With WideOrbit’s Programmatic Marketplace

In a first for the local broadcast television industry, Tribune Broadcasting, a division of Tribune Media Company, has launched an ‘always-open’ TV ad sales operation thanks to a technology partnership with programmatic TV leader Wideorbit. "Tribune’s embrace of an ‘always-open’ programmatic sales operation will make its local broadcast TV ad inventory as easy to purchase as any other media option." As an early adopter of machine-assisted sales of local spot advertising, Tribune collaborated with WideOrbit on…

Google Revises ‘Quality Rater’ Guidelines, Once Again!

Yet, again, Google has revised its content quality guidelines for contractual reviewers. Google works with 10,000 ‘quality rating professionals’ to assess content quality for its search engine results Quality raters now have their hands on the latest edition of Google’s ‘content quality reviewing guidelines.’ At 164 pages, this is one of the many revisions that Google has made to these guidelines. The first set of rules was published by Google circa 2015. Google has an army of 10,000 ‘content quality reviewers’…

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands Using AI

inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement with Content inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement, introduced and made available its artificial intelligence (AI) driven dynamic cost per engagement pricing model (dCPE). Using machine learning, its technology doesn’t optimize for clicks, but rather,…