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Cvent Announces Availability of Its Next-Generation User Experience for Event Websites and Online Registration

Company’s Reimagining of Its Flagship Product Combines Flexible Design Capabilities with Drag-And-Drop Usability Cvent, Inc., a market leader in meetings, events, and hospitality technology, announced the general availability date of its next-generation user experience for its flagship event website and registration solution. Described as “Registration Reimagined,” the new experience puts all the design control in the hands of event professionals and marketers who can now create completely customized, mobile-responsive…

Which Is the Best AdTech Stack for a Performance Marketer?

Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on Search, Social & Discovery Advertisements, and the Best Possible Ways via Which They Can Be Applied David Ogilvy had once spoken about the persuasive power of informative advertising. Today, that quote has become a symbolic guide for AdTech customers catering to cross-channel media inventories. Here’s a little food for thought from AdTech industry- By 2021, Mobile Video…

Not Social Media, But SEO: Customers Still Search for Businesses Through Search Engines

SEO Remains an Important Way for B2B Audiences to Find Content Eighty-seven percent (87%) of B2B audiences find business content online through search engines, according to a new survey from Clutch, a leading B2B research, ratings, and reviews company. B2B audiences also use social media (85%) and companies' websites (75%) as sources of business-related content online. Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns These findings illustrate the value of SEO services,…

Eyeota Hires Experienced AdTech Leader Pieter de Zwart as CTO

Pieter de Zwart Joins Eyeota as Chief Technology Officer to Further Eyeota's Audience Platform Eyeota, the global leader in audience data, hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform. Read More: Is Sales, Customer Success? And, Why Is It Not? Pieter joins the team with more than a decade of ad tech engineering and management experience and a proven track record of developing scalable systems and…

TechBytes with Mahmoud Arram, Co-Founder and CTO, Bluecore

Mahmoud Arram Co-founder and CTO, Bluecore The B2C tech ecosystem is dynamic and growing at a rapid pace. it's the go-to learning space for B2B marketers, especially for those who are focused on delivering high-end personalized customer experiences across their Marketing Automation campaigns. Mahmoud Arram, Co-founder and CTO at Bluecore, explains the finest differences between the Email Marketing technologies that marketing teams should be using for B2C/Retail and B2B.Tell us about your role at Bluecore and the…

Secure Trust Bank Selects nCino to Enhance the Customer Journey and Automate Business Processes

nCino, the worldwide leader in cloud banking, announced that Secure Trust Bank Plc , a £1.9 billion‐asset British retail and commercial challenger bank, has selected the nCino Bank Operating System as its new technology platform to digitise operations and enhance the customer journey for its Real Estate Finance (REF) business. Adopting nCino's Bank Operating System gives STB a single cloud‐based environment, built on the Salesforce platform, that combines customer relationship management (CRM), loan…

High Growth Sales Enablement Showpad Opens London Office with 15 Staff

Stuart Small Appointed UK Managing Director of Showpad Showpad, the industry's first sales enablement platform combining sales content, readiness, and buyer engagement solutions, has opened its first UK office in London reflecting both the opportunity and Showpad's commitment to investing in the UK market. Stuart Small joins as Managing Director leading a team of 15 staff members (11 of whom joined this year) working from new offices in Moorgate. Founded in Belgium in 2011, Showpad is a true innovator in the sales…

Interview with Liam Galin, President and CEO, Matomy

"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – up to five hours a day."Tell us about your role at Matomy and how you got here. I joined Matomy as President and CEO in 2018 following a long career in technology and global business, with a focus on telecommunications. Before landing at Matomy, I served as President and CEO of Flash Networks, the leading provider of optimization, monetization and security solutions for mobile operators. My interest…

Canary Selects Bright Pattern’s Cloud Contact Center Solution to Provide Top-Tier Omnichannel Customer Service

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software, Helps Canary Deliver an Unmatched Customer Experience Canary offers a home security device that connects to a user's smartphone so that customers can check the security of their home on the go. Canary was founded in 2013 and its flagship product is now available in more than 8,000 retail stores across North America and Europe. Canary's main goals are to provide an outstanding product and deliver an unmatched customer experience while growing…

Easy Data Portability Comes to Town With Google’s Data Transfer Project

Google, Along With Microsoft, Twitter, and Facebook, is Introducing the Open-source Data Transfer Project, Which Will Enable Consumers to Directly Transfer Their Data Between Services Tech giants Google, Microsoft, Facebook, and Twitter have come together for Google’s ambitious Data Transfer Project. The open-source service allows users to directly transfer their data from one online service provider to another, seamlessly and hassle-free. Data Transfer Project builds on Google's on-going work for transferring data…

Bombora Brings Hyper-Personalized ABM to Marketo Powered by Intent Data

Bombora's Intent Data Allows Marketo Customers to Find the Companies Actively Researching Their Products and Services, Then Drive Conversion Marketo and Bombora have joined hands today to transform how Marketo customers use data in their marketing campaigns. Bombora is now offering its services to new and existing Marketo customers globally. Built on a recently announced native integration, this relationship makes Bombora’s Company Surge™ intent data available to all Marketo customers. Don't Miss: MarTech RADAR 2018: Top…

Five Steps to Make Video Production Easier!

The year 2018 has bought about a revolution in the video production process for marketers. It’s no secret really; video is here to stay and make its imprint in the world of business. From augmented reality to interactive video, the technology video landscape is getting bigger than ever! This development comes as a delightful opportunity to target qualified leads and convert more users into prospects with the help of video marketing. According to HubSpot, 97% of marketers say videos have helped increase the user…

A Penny For Your Thoughts: Can Consumers Become The Benefactors Of Our Own Data?

Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has ever actually given me a penny for my thoughts – or my data, for that matter. We live in a world where data is king; and yet, we have very little control over how our personal data is used for the financial gain of those that collect it. In light of data breaches, privacy concerns, and recent General Data Protection Regulations (GDPR) in Europe, perhaps it’s time we take the ownership and monetization back into our…

Introducing Copper: ProsperWorks Rebrands as Part of Mission to Be the Conductor of Relationships for Customer and People-Driven Companies

The New Brand Goes Live at Google NEXT, as the Company Unveils Unique Vision to Reinvent CRM by Going Native in the Productivity Tools People Use Everyday ProsperWorks, the Google-recommended CRM for today's digital workplace, announced today it is rebranding to Copper. The name Copper was chosen for its timeless quality, clarity and simplicity, and its relationship to energy and currency. The rebrand comes at a time of an industry need for new solutions that match today's digital customer. Today's existing CRM solutions…

Shareablee Adds Instagram Performance Analytics for Stories and Video

Shareablee's Enhanced Reporting Provides Greater Insight for Digital Marketers Surfing the current wave of Instagram advertising in #martech, Shareablee has announced the expansion of its Instagram performance analytics to include several new insight metrics, including Instagram Stories and video views. With the average brand’s Instagram presence increasing 27% year-over-year through May of this year – even without taking video views into account – the need for greater insight into all formats on the platform is becoming…

Why Companies Should Consider Investing in Enterprise Information Management (EIM) Software

EIM Software Platforms Have Advanced Progressively to Capture All the Key Points Which Enterprises Face While Developing Their Information Management Strategies Each organization works with its own set of indefinite data and content that could be managed efficiently and productively as a valuable enterprise asset. The Enterprise Information Management (EIM) software can be explained as a set of business processes, disciplines and practices used to manage the information created from an organization’s data. It can best be…

ironSource Launches In-Ad Data Platform

New Dashboard in Beta with Top Partners; Gives Advertisers Previously Inaccessible Insight into In-Ad Performance and Creative-Level Reporting Leading mobile monetization and marketing company ironSource has released its In-Ad Data Platform, giving advertisers access to previously unavailable analytical data on how their ads are performing beyond the impression and the click. Currently, in a closed beta with selected premium partners, the platform also allows advertisers to access performance data at the level of a specific…

IBC2018 Enhances Conference Programme with Keynote Sessions from Amazon, Viacom and Wonderhood Studios

IBC2018, the world’s most influential media, entertainment and technology show, announces three new Keynote speakers from globally renowned media and entertainment powerhouses. The addition of executives from Amazon, Viacom and Wonderhood Studios adds to the big-name line up of thought provoking and informative sessions and speakers already announced by IBC. “The past 12 months have shown that delivering premium content is crucial for media enterprise to succeed. As the rapidly changing media landscape continues to…

Terminus’ New Sales Insights Offering Makes Lead Scoring Obsolete by Bringing Account Engagement Data into Salesforce

Sales and Marketing Can Now Easily Leverage Engagement Data to Prioritize Accounts and Succeed as One Revenue Team Terminus, the leading account-based marketing (ABM) platform, today announced the launch of Sales Insights powered by Account Surge, Terminus’ new engagement scoring algorithm. Terminus created the product feature to support marketing’s efforts to deliver timely and meaningful data to sales teams to help prioritize and personalize outreach. “We rely on Terminus to create and measure engagement with our…

Interview with Mark Robinson, Founder and CEO, deltaDNA

"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects a change in audience behaviors and attitudes."Tell us about your role at deltaDNA and how you got here. What galvanized you to start a Player Relationship Management platform for the Games Industry? Before starting deltaDNA in 2010, I was heading-up a data mining consultancy where I used to help brands like Heineken and Office Depot to harness their customer data and use it to create more…