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UnDigital Unveils Industry’s First Package Insert Marketplace

Marketplace Empowers Retailers to Monetize Packages at Scale While Arming Advertisers with New, Highly Effective Channel for Awareness and Sales UnDigital, the industry's first package insert marketplace, launched giving advertisers of all sizes access to an inventory of over 300 million packages for insert ads, while empowering retailers to transform package overhead into a bottom-line business driver. Dozens of retailers like Barnes & Noble College and Lands' End have already joined the marketplace to take advantage…

Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas

Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas Data Management Platforms (DMPs) are the most sought-after technology in the current martech stack. Modern CMOs are increasingly building their tech stack around DMPs to keep their marketing campaigns relevant to current definitions of engagement, experience, and sustenance. Considering the changing landscape of DMPs and the growing role of customer data in modern marketing campaigns, Adobe has…

Arm Acquires Treasure Data to Set the Stage for IoT Transformation

Technologies from Treasure Data, the Acquisition of Stream and Arm Mbed Cloud Will Be Combined to Form the Industry’s First End-To-End Iot Connectivity, Device and Data Management Platform The Internet of Things (IoT) will give businesses superpowers. Whether it’s an energy provider drawing data from its infrastructure to sense failures; a sensor-equipped building anticipating and then proactively dealing with occupants’ needs; or a retailer using data streams from its stores and warehouses to streamline operations – IoT…

Eyeota Expands ANZ Team with Two Appointments

Eyeota, the global leader in audience data, announces the appointment of two new staff as the company’s presence in the market continues to expand. George Henshaw joins Eyeota as Senior Supply Manager, responsible for data acquisition and account management. Previously, George spent five years as Programmatic & Yield Manager with British Telecom in London, where he helped the company establish itself within the publishing sector. He managed BT’s publisher portfolio, which included BT.com, sports, mail, Wi-Fi, and…

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

Solution Solves Long-Term Industry Problem of Effectively Targeting Business Decision Makers Versium, a leading AI predictive analytics technology company, announced a new partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. As part of the agreement Versium will launch powerful new AI-driven business decision-maker segments as part of a new B2B DMP. This fills a critical market gap by enabling offline business professional data, often contained within a company’s own CRM,…

Drift Launches Intel to Eliminate Friction for B2B Buyers

Conversational Marketing Leader Unveils New Technology That Gives Businesses All of the Information They Need to Provide a World-Class Buying Experience to Every Website Visitor -- Without Relying on Lead Forms Drift, the world’s leading conversational marketing and sales platform, brings B2B marketers one step closer to a world without forms with the launch of Drift Intel. This powerful new feature -- included in the latest update to the Drift platform -- changes the game for B2B buyers who are looking to provide a…

Nielsen’s Connected Partner Program Becomes The Industry’s Largest Curated Partner Community For FMCG Retailers And…

Nielsen Launches New Web-Based Resource to Simplify Connections for FMCG Community Nielsen announced an expansion of its Connected Partner Program member roster, inducting three new companies into its partner ecosystem. The newest crop of partners are ChannelAdvisor, IndoorMedia (an RTUI company) and SimilarWeb, growing Nielsen's Connected Partner community to approximately 50 active partners. With these additions, Nielsen's Connected Partner Program is now the industry's largest curated community of partners for…

Intercom Unveils New Code-Free Custom Chatbot Design for End-To-End Sales Acceleration

Intercom's Custom Bots Brings Messengers, Workflow Apps, and Bot Technology Together for the First Time for New Levels of Automation and Overall Business Impact Leading customer messaging app platform, Intercom, has launched a new chatbot tech designed to accelerate sales. The new chatbot design could help growing businesses to easily create their own custom bots. All this, without code! The new code-free chatbot would convert more website visitors into customers, beyond the limits of human-scale. This directly and…

Salesforce Announces Appointment of Co-Founder and Chief Technology Officer Parker Harris to its Board of Directors

Salesforce , the global leader in CRM, announced that Parker Harris, Salesforce Co-Founder and Chief Technology Officer, was appointed to its Board of Directors, effective as of August 7, 2018. The appointment increases the size of the Salesforce Board of Directors to 13 members. "Since our founding in 1999, Parker has been instrumental in driving Salesforce's innovation and shaping our culture," said Marc Benioff, Chairman and co-CEO, Salesforce. "I'm thrilled to welcome him to the board and look forward to his continued…

A Marketer’s Glossary to Blockchain

Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain. The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today. But marketers are still struggling to understand the principles behind this nascent technology. This isn’t…

SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup

A Lie Detector on Steroids, SPARK Neuro's Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, Anheuser-Busch, Paramount, Clorox and More SPARK Neuro, the company revolutionizing the evaluation of audience engagement in advertising and entertainment, announced that it has secured a $13.5 million Series A financing round led by Thiel Capital with participation from actor and producer Will Smith and media and entertainment industry titan Michael Eisner's Tornante Company.…

Winclap Announces Partnership with Tapjoy

Combined Offerings Lead to Highly Sophisticated Targeting and Engagement Strategies Winclap , the SaaS for pricing analytics and marketing execution that helps mobile app marketers maximize their mobile campaigns, announced that Tapjoy, a leading provider of mobile engagement and monetization services for premium advertisers and app developers, has joined the Winclap Certified Partner Program. The partnership combines Winclap's ability to assess the real value each user brings to the marketer's business and calculate…

RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language…

RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced it has cracked one of the advertising industry's most pressing challenges with the delivery of a robust brand safety assurance mechanism. The new brand safety solution is included in its ad platform is available now for customers with language support for eight major global markets including Australia, Canada, India, the UK and US. In recent years, brands and publishers have faced…

TechBytes with Brenda Tuohig, VP, Partner Strategy and Agencies, Oracle Data Cloud

Brenda Tuohig VP, Partner Strategy and Agencies, Oracle Data Cloud The Data-as-a-Service (DaaS) landscape is evolving at a phenomenal rate. Oracle Data Cloud, a key player in the DaaS ecosystem, helps businesses unlock the value of their First-party and Third-party data. Brenda Tuohig, VP, Partner Strategy and Agencies at Oracle Data Cloud, shared her roadmap on DaaS, the core tenets of Oracle Data Cloud for Campaign Measurement and Analytics, and the larger picture of the technology market for automation and…

Xverify Announces New Integration With Formstack

Real-Time Email Verification Tool Teams up with Popular Online Form Builder to Make On-The-Form Validation Even Easier Intelligent email verification tool Xverify announced that it now integrates with Formstack, a versatile online form solution that streamlines processes for capturing and managing information. The integration is aimed at helping businesses and organizations improve email deliverability. Undesirable emails, such as simple typos, intentional fake accounts and spambots, can easily get funneled into a…

SocialCode Acquires Marketplace Strategy, an Amazon Sales Agency

Acquisition Bolsters SocialCode’s Full Service Offering on Amazon, Walmart, Jet.com, Home Depot, and Wayfair SocialCode, the leader in digital media marketing solutions, announced it has acquired Marketplace Strategy (MPS), a Cleveland-based leading Amazon sales acceleration agency. With a proven capability on most of the major social platforms, including Facebook, Google and YouTube, SocialCode is accelerating its Amazon offering with this acquisition. Amazon’s growing advertising business is in high demand for…

Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting

Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real connection to their business, were one of the biggest concerns about investing more resources into digital marketing. Tru Measure, a digital marketing services platform, has created a solution to address this challenge with its new goals and key performance indicator (KPI) reporting…

Dynamic Yield Scoops $32 Million in Series D Funding to Head into First Personalization-Anywhere Space

Dynamic Yield Recently Named Leader by Gartner 2018 Magic Quadrant for Personalization Engines Dynamic Yield, the AI-powered omnichannel personalization engine, today announced it raised $32 Million in Series D funding led by Viola Growth, with participation from Union Tech Ventures. The funding will enable Dynamic Yield to power individualized experiences beyond web -- across kiosks, call centers, POS systems, IoT devices and more as the company sets its sight on becoming the industry’s first personalization anywhere…

Interview with Jason VandeBoom, Founder and CEO, ActiveCampaign

"As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer." Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company? I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to…

CSU-Global Teams with Analytics Leader SAS to Offer Joint Certificate

Students Earning Applied Data Analytics Certificate Will Get a Leg up in Booming Analytics Economy Students at Colorado State University-Global Campus (CSU-Global) can earn a powerful joint certificate, verifying their skills in the high-demand field of data analytics. CSU-Global and SAS are collaborating on the Applied Data Analytics certificate, which will be available to students who complete a series of four graduate-level data analytics courses. “SAS skills can open many doors in the workforce,” said Jerry Oglesby,…