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CAKE by Accelerize Joins Digital Marketers from More than 70 Countries Worldwide at Affiliate Summit East 2018

Enterprise SaaS Technology Provider Showcases Marketing Intelligence Solution that Optimizes Performance Marketing Success Accelerize  and its digital marketing software division CAKE announced the company will be taking part in the upcoming Affiliate Summit East 2018 (ASE) conference. Held July 29-31 at the New York Marriott Marquis in New York City, the annual event focuses on trends and innovations impacting the performance marketing industry. ASE attendees interested in learning more about the company’s entire range of…

Clique Recognized as Best Enterprise Company at Red Herring Top 100 North America Awards

Leaders in CPaaS Space Lauded for Technology Solution Clique, the company pioneering the global "Communications Platform as a Service" (CPaaS) revolution, announced that it has been recognized as "Best Enterprise Company" at the Red Herring Top 100 North America award event in Marina Del Rey, Calif last month. As a winner in this category, CommuniClique has been invited to the Red Herring Global 100 event later this year. Alex Vieux, publisher and CEO of Red Herring, commented: "In my 18 years with Red Herring this may…

Poor Call Handling Results in Lost Sales Opportunities and Negative Customer Experiences

Marchex Institute Study Finds Hotel and Cruise Industries Lose Significant Volume of Customers Due to Poor Call Handling  Call analytics leader, Marchex, has released a series of reports that measure the call handling performance of hotel and cruise brands. By analyzing 5.8 million calls to 13 hotel brands and 84,000 calls to four cruise lines, the Marchex Institute identified key call handling challenges the industries are facing, resulting in lost sales opportunities and negative customer experiences. Marchex's…

ZoomInfo Appoints Derek Schoettle as Its CEO

ZoomInfo, the leading growth acceleration platform, announced that it has appointed Derek Schoettle as its CEO and to its Board of Directors. Mr. Schoettle assumed the role on July 10, 2018.   “Derek is an outstanding executive carefully selected to be ZoomInfo’s next leader to expand the company’s product set and to accelerate ZoomInfo’s already impressive revenue growth” Christopher Gaffney, managing director, Great Hill Partners, said. “When Great Hill Partners acquired ZoomInfo last year, we did so in partnership with…

SBDS Global Launches World’s First DataTech Services Company to ‘Cut Through the Data Clutter and Confusion’

Company Focused on Helping Companies Get More Value out of Their DMPs and CDPs The world’s first ever DataTech Services provider, SBDS Global, announces it has successfully completed its proof of concept phase and formally launched its global offering for marketers and publishers. Formerly known as SilverBullet Data Services, SBDS helps companies deliver value from their data management platforms (DMPs), customer data platforms (CDPs) and general data activation strategies. 91% of advertisers have already invested in…

What’s Cooking at Salesforce? SessionM’s 23.8 Million Series E Funding Led by Salesforce Ventures

This is the Second Investment in SessionM by Salesforce Ventures Salesforce Ventures, the global corporate investment group of Salesforce, led the $23.8 million funding round for SessionM, a customer data and engagement platform. Other existing premier investors that participated in the round included Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. This is the second investment in the company by Salesforce Ventures. It had earlier participated in a $35 million…

Alphabet Inc. Integrates Google Duo with Google Assistant Enabling Easy Access to Users for Video Calling

Users Can Now Make Video Calls Through Their Smartphones via the Google Duo Application. Considering That Google Assistant and Google Duo Are Both Alphabet’s Flagship Products, This Functionality Seemed Obvious, However, It Wasn’t So, Until Now The race for the best Intelligent Assistant is heating up. Currently, Apple and Google seem to be fighting it out to outsmart one another in the Smartphone market. While Apple has developed Siri, Google likes to call its intelligent Assistant simply as, ‘Google Assistant.’ Some…

The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity

Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the benefits to marketers are substantial. And the word seems to be out: Per Forrester Research, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule this year. That said, despite investment intentions, many marketers still struggle with the definition of…

Yext Adds Amazon Alexa to Knowledge Network to Boost Voice Search Adoption

Businesses Can Now Feed Their Digital Knowledge Directly to Amazon Alexa Via the Yext Knowledge Engine Yext, a leader in Digital Knowledge Management (DKM), announced a global integration with Amazon to give businesses control over the answers Alexa provides about them. With this new relationship, consumers using Amazon Alexa for voice search can receive the most up-to-date facts about businesses—locations, contact information, hours of operation, and more—straight from the source: the business itself. Recommended Read: …

Digital Science Launches Anywhere Access for Fast, One-Click Delivery of Full-Text Scholarly Content

Cloud-Based Library Technology Offers Immediate Access to Library e-Resources Wherever Researchers Start Their Discovery Journeys Researchers can now experience open access (OA), subscription and on-demand content faster than ever before with Digital Science's Anywhere Access - the first cloud-based solution to bring one-click access to millions of full-text scholarly articles. Access to full-text literature is an essential part of the research lifecycle, yet it remains one of the most time consuming and…

TrueCommerce Introduces New B2B E-Commerce Solution for Manufacturers, Distributors & Wholesalers

TrueCommerce, a global provider of trading partner connectivity and integration solutions, has announced the launch of a cloud-based B2B E-Commerce Solution that provides manufacturers, distributors and wholesalers with the ability to extend their electronic trading to all customers. Functionally rich and highly scalable, the solution is ideally suited for both SMEs and large enterprises wishing to leverage their online channels to help establish themselves as leaders within their sectors. The solution is easily and quickly…

Outlier Raises $6 Million Series A Funding To Kill The Enterprise Analytics Dashboard

Company Hires Key Sales and Marketing Executives to Fuel Continued Growth Outlier, the leader in automated business analysis, is announcing the close of its Series A financing. The company has raised $6.2 Million led by Ridge Ventures (formerly IDG Ventures USA) and including 11.2 Capital, with participation from existing investors First Round Capital, Homebrew, Susa Ventures and SV Angel. As part of the round, Ridge Ventures Co-Founder and Managing Director Alex Rosen and Homebrew Partner Satya Patel will be joining the…

Retail Consult Becomes Oracle PartnerNetwork Platinum Level Partner

Oracle Recognizes Retail Consult for Their Track Record of Success to Deliver Global Retail Transformation Retail Consult, a highly specialized group focused on technology solutions for retail, has achieved Platinum partner status in Oracle PartnerNetwork (OPN).  By attaining Platinum level membership, Oracle has recognized Retail Consult for its in-depth expertise and excellence in delivering the Oracle Retail Solution Portfolio. Retailers are under pressure to transform their business with solutions that will help them…

Interview with Bryan Gernert, CEO, Resonate

"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you to launch Resonate?  Resonate was started with one simple but powerful idea: understanding people. From Day 1, we’ve been on a quest to understand people at a deeper level than any other company in the marketplace. A lot of companies today talk about being “customer-centric.” But at…

Mixpanel and Zendesk Partner to Expand the Future of Data-Driven Customer Experiences

Leading Companies Including Hinge, Lemonade, and Depop See User Analytics as a New Driver of Product Innovation and Exceptional Customer Service Experiences Mixpanel, the world's leading user analytics platform, announced key partner integration with Zendesk, the cloud-based help desk solution used by more than 200,000 organizations worldwide. Now, customer care and support teams can see customers' behavior before they submitted a ticket and, as a result, they can resolve those tickets more efficiently. Businesses That…

New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time, Now Lead Spending in Both Social and Search

Social Impression Volume Increased Year-Over-Year for the First Time in Four Quarters; Mobile Shopping Ad Impressions Surged in Paid Search in Q2 2018 Kenshoo, a global leader in marketing technology, released a new infographic, Kenshoo Digital Marketing Quarterly Trends Report: Q2 2018, detailing spending growth in social (40%) and paid search (10%) year-over-year (YoY) in Q2 2018. Key findings include: Social spending increased 40% YoY and decreased 1% quarter-over-quarter (QoQ) Social impressions increased 15%…

ResponseTap Appoints David Turner as the New VP of Engineering

Call Intelligence Platform Strengthens Management Team with the Arrival of David Turner  Manchester-based Call Intelligence platform, ResponseTap, has appointed David Turner as its new Vice President of Engineering. David Turner joins ResponseTap having spent 15 years working with start-up businesses, from angel investor level through to hedge fund backed companies. He has also served as Chief Technical Officer for Takealot.com, South Africa’s biggest e-commerce website, Wakelet, and CANDDi. At the time of this…

Helpshift Moves Into New San Francisco Office Space to Accommodate Accelerated Growth — and More Community Events

New Space Will Foster a Highly Collaborative Environment, Make Room For New Hires and Provide a Rooftop Venue for Social Events Helpshift, the company revolutionizing the customer service industry through its AI-powered conversational messaging platform, announced that it has moved into a new office space in the heart of San Francisco’s financial district. The new office will provide the company with space for its continued expansion, a more collaborative environment, and a rooftop venue with a peekaboo view of the San…

ZPPR Raises $1.2 Million, Debuts Content Operating Platform at Outdoor Retailer

ZPPR, a tech startup based in Bozeman, MT, recently closed a seed round of $1.2 Million led by Adjacency Partners, LLC out of New York City. Tom Arrix, Managing Partner at Adjacency Partners and former VP, Global Marketing Solutions at Facebook, has joined the ZPPR team as Chief Growth officer. Tom joins the Board of Directors alongside Bryan Johnston, Managing Partner/CEO at Adjacency Partners and former Global Marketing Director at GoPro and CMO at The UFC, and John DiCola, a senior marketing industry expert, digital media…

Cogito Raises $37 Million in Growth Equity Funding

Cogito, the leader in augmented intelligence, announced it raised $37 million in Series C growth equity funding led by Goldman Sachs Growth Equity (GS Growth), with participation from existing investors Salesforce Ventures and OpenView. Cogito will use the latest round of funding to accelerate go-to-market, expand research and development, and grow its team. “GS Growth shares our vision of bringing human AI to the enterprise” Cogito has realized exponential growth since its founding out of the MIT Human Dynamics Lab…