Performance Horizon Launches Registration for its First Annual US Innovation Day in San Francisco

Marketing leaders will discuss strategic partnerships and how to creative thinking and innovation to drive growth Performance Horizon, the leading provider of partner marketing software for global brands, announced today that registration is now open for its San Francisco Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. SF Innovation Day 2018 is the sixth such event, and the first to take place in the United States.…

MadCap Software Gives Authors Flexibility to Create, Review and Deliver Content With The Release of MadCap Central and MadCap Flare

New MadCap Central cloud-based editor lets users easily create and review MadCap Flare content via an integrated workflow; MadCap Flare expands features for delivering modern web and print-based content MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that MadCap Central May 2018 Release and MadCap Flare 2018 are now available. Through the addition of a new lightweight editor in the cloud, the latest versions of MadCap Central and MadCap Flare…

SundaySky Hires Glen Sussman as CFO

Glen Sussman Brings More Than 20 Years of Financial Leadership and Technology Sector Expertise SundaySky, the company that combines the power of personalization with the emotion of video, announced that Glen Sussman has joined the company as the Chief Financial Officer. Glen Sussman brings more than 20 years of financial leadership and technology sector expertise, which will allow him to be a strategic partner across the organization and play a key role in driving SundaySky’s continued growth.  Recommended Read: B2B…

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

First Self-Serve Platform to Unify Audience Intelligence, Activation, and Analytics Across Tv, Social, Digital, and Mobile Marketplaces 4C, a data science and marketing technology company, launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool. Fragmented media consumption has left marketers struggling to identify and reach their most valuable audiences across different channels.…

Thinknear Launches Geolink, the First Self-Serve Mobile Advertising Platform to Include Location Score Technology

Partners, Agencies, and Brands Can Leverage Company’s Powerful Location Data to Target Audiences at Scale Thinknear by Telenav, a leading location-based mobile marketing company, announces the release of Geolink, a self-serve mobile advertising platform that utilizes the company’s proven location-targeting and campaign-optimization technology. Geolink enables users to manage all aspects of their campaigns directly within the platform, allowing for greater control, efficiency, and performance. It leverages Thinknear’s…

Arias Intel Signs Agreement with Seed-to-Sale Software Provider

End-to-End Dispensary Software Solution to Incorporate Ufly On-Demand Delivery App to Connect Legal Cannabis Dispensaries to Customers Arias Intel Corp, a technology, media and mobile gaming platform, announced that it has signed an agreement with a software developer of seed-to-sale ERP solutions for legal cannabis dispensaries. Ufly will be marketed as part of a total ERP (enterprise resource planning) solution for legal cannabis dispensaries.  Arias Intel is working with a software developer to expand its offering to…

Lucidworks Announces $50 Million in Growth Financing

Lucidworks Expects to Continue as a Powerful Technology Provider for Delivering Actionable Insights to End Users in the World’s Largest Organizations Lucidworks, the leader in AI-powered search and discovery, announced $50 million in growth financing. Lucidworks will use the capital infusion to expand the company’s enterprise offerings and to help the world’s leading companies bring Smart Data Experiences to the market. Top Tier Capital Partners led the round with participation from Silver Lake Waterman, Silver Lake’s…

Centro Adds Real-Time Viewability Reporting from Pixalate in Programmatic Buying Platform

Pixalate Delivers Top-Grade Ad Protection Technology; Advertisers Can Optimize for Viewability Across Channels and Buying Tactics by Unifying Reports from Programmatic and Direct Buying Centro, a provider of enterprise-class software for digital advertising, today announced an integration with Pixalate to give users of its Basis programmatic ad platform real-time, post-bid viewability reporting. Pixalate is a global intelligence platform and ad fraud-protection provider offering a comprehensive suite of products that bring…

G2 Crowd’s Spring 2018 Software Report Names Centro as the Best Demand Side Platform

Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter Centro, a provider of enterprise-class software for digital advertising, announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Spring 2018. This is the second straight quarter that Basis, Centro’s programmatic ad platform, has been the best-reviewed software in this category on G2 Crowd. A leading business software review platform, G2 Crowd regularly evaluates…

Smaato Integrates With Amazon Publisher Services to Allow Publishers Access to Premium Global, Mobile-Only Demand

Smaato brings 450+ in-app demand partners and over 10,000 in-app advertisers to APS publishers Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners with access to Amazon’s Transparent Ad Marketplace inventory. In response to publisher requests, Smaato is one of the first mobile ad exchanges to participate. Through a server-to-server integration, publishers using APS will…

QuanticMind Unveils New Interface for Search and Shopping Platform Powered by Machine Learning

Improves Usability for Powerful Reporting and Enhanced Collaboration and Workflow QuanticMind, the platform for smarter advertising, today announced its newly revamped user interface for its Search and Shopping solution. The latest generation of the QuanticMind platform gives marketers powerful reporting, enhanced collaboration features and a frictionless experience, enabling Search and Shopping performance optimization with unprecedented control and precision. “Today’s marketers cannot win without using predictive…

AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace. With new Symphony segments, marketers and advertisers can improve their campaign efficacy by understanding consumers based on specific characteristics, interests, propensities and motivations that…

HIRO Media Unveils New Brand Campaign Control Platform

Powerful New Platform Gives Advertisers Full Control & Transparency Over Programmatic Campaigns HIRO Media, the world’s first Safe SSP, announced the launch of HIRO’s Brand Campaign Control (BCC), a powerful new solution that gives advertisers full control over their programmatic campaigns. With HIRO’s BCC, advertisers gain an authentic and fully-transparent map of where their programmatic ads are running, as well as complete and precise control over tag management. This new suite was designed to help answer some of…

How Technology Is Giving the Hospitality Industry a Much-Needed Boost in Today’s Digital Age

From Artificial Intelligence (AI) to Machine Learning algorithms, technology is revolutionizing every aspect of business today, significantly increasing efficiency and productivity. In the hospitality industry specifically, consumers are using technology to seamlessly make plans—from booking dinner reservations to arranging travel accommodation. We’ve also seen consumers embrace technology that enhances their restaurant experience. According to a recent report, 73 percent of diners say restaurant tech improves their…

Unified Unveils Health Checks Solution for Transparent Social Advertising Reporting

New Unified Solution Provides Brands and Agencies a Way to Verify Their Campaign Data, Reporting, and Performance for Transparent Social Advertising Reporting Unified, a leading social advertising data and intelligence platform provider has announced the launch of its newest solution, Health Checks. With the help of a Health Check, for the first time, brands and agencies will be able to get a third-party objective opinion about their social advertising strategies, performance, best practices and potential missed…

Ogilvy Report Reveals 7 Surprising Lessons from Established Online Video Viewers

A New Way Of Thinking Is Required To Engage With Deeply Established Online Video Viewers Ogilvy, one of the largest marketing communications companies in the world has partnered with online news, talk and entertainment leader, The Young Turks (TYT) on a study to determine how established audiences consume online video content and advertising. The report titled 7 Lessons from Established Online Video Viewers reveals seven surprising lessons that challenge accepted norms of online marketing, and illuminates a path…

HubSpot Launches Integration for Shopify App Store to Help Ecommerce SMBs Win

Now Live, The Integration Is Free For Shared Users And Enables True Inbound Marketing For Ecommerce Businesses HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that its Shopify integration is live and available for install by all shared customers at no additional cost. The HubSpot-built integration allows Shopify merchants to share their Shopify sales data with HubSpot and turns it into a sales and marketing signal. "Over the past five years, we've seen the growth of…

Future Announces Christine Shaw as Managing Director & Senior Vice President, B2B

Christine Shaw Joins Future from Pennwell Where She Served as Senior Vice President of the Technology Division for 17 Years A leading global creative media group, Future plc, has announced Christine Shaw as their new Managing Director & Senior Vice President, B2B. Christine’s appointment follows Future’s recent acquisition of NewBay Media, the events and information business headquartered in New York. Recommended Read: Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud Christine Shaw joins Future…

Fireside Chat with Andrea Moe

Andrea Moe talks about strong domain expertise on the sales side of the business helping Videa to better market to the specific customers. Know My Team We’re a lean, 3-person team at Videa but collaborate with a talented group of contractors and vendors to solve for some specific areas: website and creative design, public relations, SEO, video production and blog content creation. I believe what drives the Videa marketing team is a conviction in what we’re doing for the television industry and a personal conviction to…

TIBCO Software Named a Leader in Gartner’s 2018 Magic Quadrant for Full Life Cycle API Management

Report Evaluates TIBCO Software Among 22 Total API Management Vendors TIBCO Software Inc, a global leader in integration, API management, and analytics, announced that it was named a Leader in Gartner's 2018 Magic Quadrant for Full Life Cycle API Management report for the fourth consecutive time. In recent years, TIBCO has transformed TIBCO Mashery, a pillar of the TIBCO Connected Intelligence Cloud, from a predominantly North American solution to a global offering. TIBCO has driven innovation in the API platform space…