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SoftServe Heats up the Cloud Market with New Dedicated Go-To-Market Strategy with Google Cloud

SoftServe, a digital authority and consulting company, announces a new go-to-market strategy with Google Cloud, as part of SoftServe’s recent acknowledgement as a Google Cloud Premier Partner. SoftServe joined the Google Cloud Partner Program in April 2017 and has since completed extensive technical training, successfully delivered numerous complex implementations on GCP and met rigorous evaluations to achieve Google Cloud’s highest partner status. “As part of the growing Google Cloud partner ecosystem, achieving the…

Quarterly SaaS Spending Reaches $20 Billion as Microsoft Extends Its Market Leadership

New Q2 data from Synergy Research Group shows that the enterprise SaaS market is now generating $20 billion in quarterly revenues for software vendors, a number that is growing by 32% per year. Microsoft has a worldwide market share of over 17% and is now the leading SaaS vendor by some distance, having overtaken Salesforce nine quarters’ ago. Thanks primarily to its leadership in the high-growth collaboration segment, Microsoft’s annual revenue growth is running at 45%, far surpassing overall market growth. Salesforce…

AdRoll Group’s RollWorks Honored with 2018 MarTech Breakthrough Award

RollWorks Named “Best Remarketing Platform” in Annual Marketing Technology Awards Program RollWorks, a division of AdRoll Group, announced that it has been selected as the winner of the “Best Remarketing Platform” award by MarTech Breakthrough. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. The RollWorks growth platform combines data and machine learning to deliver highly targeted campaigns that focus…

Mediafly Recognized with Prestigious 2018 MarTech Breakthrough Award

Company Honored with “Best Content Sharing Platform” Designation Sales enablement platform, Evolved Selling solution provider, and technology company, Mediafly, announced that it has been selected as the winner of the “Best Content Sharing Platform” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation,…

Revcontent Recognized with “Best Overall AdTech Solution” Award

Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall AdTech Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. “We are honored to be recognized as the Best Overall AdTech Solution by MarTech Breakthrough,” said CEO John Lemp. “This award is a true representation of the work that our team has put in to ensure that the…

SkySync Raises Bar for Enterprise Content Migration Performance

Sets New Industry Milestones for Both Speed and Accuracy Continuing to ride growth momentum of companies migrating to the cloud, SkySync announced that its Enterprise Content Integration platform hit new performance records, significantly exceeding industry averages for both speed and accuracy. As part of a large-scale enterprise content migration initiative for a multi-national consumer packaged goods (CPG) enterprise, the SkySync platform performed file transfers at a rate of almost 60 terabytes per day from an existing…

For Brands, It’s Time To Start Paying Attention…To Attention

For years, marketers have worked around a major blindspot when it comes to measuring the effectiveness of television advertising. Certainly, advertisers know when their ads are delivered, and they know when a consumer purchases their products. But what happens in between these two events has until recently been something of a mystery. In order to fully understand how their ads influence consumers, TV marketers need metrics that tell them what really happens when the ad appears before viewers on-screen. How many people are…

MadCap Software Opens Austin Office to Expand Support for the More Than 18,000 Companies Worldwide Using its Products

MadCap Software Is Recruiting Technical, Sales and Service Professionals to Increase Support for US East Coast and European Users of Its Multi-Channel Content Development, Delivery and Management Solutions MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that it is opening an office in Austin, TX to support its rapidly growing customer base worldwide. The company is actively recruiting technical experts for research and development (R&D)…

AO.com Builds 360-Degree Single View on MongoDB Atlas to Improve Customer Experience, Fight Fraud and Comply with the GDPR

DevOps Culture and MongoDB Atlas Help Build New Platform in Less Than Six Months In a bid to fight fraud and become GDPR compliant, online electricals retailer AO.com built a single customer view platform on MongoDB Atlas, the fully-managed database as a service offering from MongoDB, Inc., the leading modern, general purpose database platform. Delivered in just a few months, the platform is pulling in all of AO.com's disparate data sources and data silos into one location where it can easily be accessed, managed and…

Gen Z Digital Behavior Decoded in New Report by UNiDAYS and Ad Age Studio

The country's 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school spending season in recent history. But what the students bought – and where – reveals that Gen Zers' relationship to digital technology is more complex than commonly thought. According to "Gen Z: Decoding the Digital Generation," a new report by leading Student Affinity UNiDAYS and Ad Age Studio 30,  Gen Zers make some surprisingly traditional choices when it comes to…

Altair VR Establishes a New Partnership With Softmachine

Virtual Encyclopedia, the global blockchain-based VR-platform built by AltairVR, has recently established a new partnership with Softmachine. Softmachine is an animation studio from Germany. They produce content for digital cinemas, planetariums, science centers, entertainment parks and are now transferring their expertise to the production of VR experiences. According to the original design, Virtual Encyclopedia will be managed by the community, with AltairVR's team acting as a coordinator. All content…

IGEL Launches New IGEL Knowledge Base for Faster and Easier Access to In-Depth IGEL Product Knowledge

Online Platform Features a Modern Design That Provides Users with Swift, More Intuitive Access to IGEL Product Documentation IGEL, a world leader in endpoint management software for the secure enterprise, announced the launch of the IGEL Knowledge Base. The online platform replaces the IGEL eDocs platform, providing users with a more modern design that enables faster, more intuitive access to IGEL product documentation. "When we set out to transition for our existing eDocs platform to the new Knowledge Base, we wanted…

Inkling Enhances Platform to Ensure Mobile Workforce Receives Critical Communications and Timely Updates

New Notices Feature Supports Push Notifications and Analytics on Field Engagement Inkling Systems, Inc., a mobile enablement platform for frontline employees, announced a new feature designed to immediately deliver critical communications to mobile workforces. Inkling Notices enables users to efficiently share the latest information with field workers and analyze their engagement with it to ensure receipt of messages. "Inkling continues to build on its roadmap for platform enhancements that are in high demand by our…

The Trouble with Digital Advertising Agencies

A month or so ago, a very prominent digital advertising agency ran an advertisement in the printed version of the Drum, that highlighted an unfortunate arrogance that has started to blight digital advertising. This advertisement turned its nose up at print advertising, deriding it for being unmeasurable, lamenting that in print you can’t use data and claiming that for the price they themselves had paid for the spot they could have received “millions” of impressions via programmatic display or Facebook. The claims made are…

Clear Software Announces Series A Funding Round

Plan to Scale Sales and Marketing Efforts Clear Software, the market leader in the simplification of business software, announced their Series A funding round. The round is being led by Collina Ventures with participation from The Knall/Cohen Group and Bill Oesterle, co-founder of Angie's List. Repeat investors include Charmides Capital, MK Capital, and Hyde Park Venture Partners. Clear provides a cloud-based automation platform that enables enterprises to streamline complex business processes across many software…

Red Box Announces Voice Data Controller on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Red Box Customers Can Now Benefit from Application That Enables the Import into Salesforce of Audio and Transcripts of Enterprise-Wide Voice Conversations Red Box announced it has launched Voice Data Controller on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Underpinned by Red Box's secure and resilient voice capture solution, Voice Data Controller enables customer to: - Align calls to Salesforce contacts, accounts and leads - Search for…

Volpi Capital Invests in CycloMedia Technology

Avedon Capital Partners Exits; Additional Capital to Accelerate Cyclomedia's Growth CycloMedia Technology, the leading provider of accurate geospatial imagery-data and data analytics, announces a significant new equity investment in the company by Volpi Capital to support CycloMedia's rapid international growth and the development of new market opportunities. Founded in 1980 and based in the Netherlands, CycloMedia provides a rich end-to-end B2B geo-data and software platform and has an established presence in the US,…

For the Second Time, Search Discovery Appears on the Inc. 5000

Search Discovery is No. 2351 on Inc. magazine's 37th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. Search Discovery, a leading provider of full-service business intelligence, analytics, and digital marketing solutions, began in 2004. The company works with Fortune 5,000 companies across a variety of industries and offers data solutions at every stage of data enablement. "It is a great honor to make the Inc. 5000 for two years in a row," said President Mike Gustafson.…

Glassdoor’s Mega Event to Host Amazon VP of Worldwide People Operations Ardine Williams as Keynote Speaker

The Glassdoor Event Will See Williams Along with Other Talent Acquisition Experts from Slack, Salesforce, and T-Mobile, Among Others Glassdoor announced that it will hold Glassdoor Recruit, a day-long recruiting conference on September 27, 2018, in Chicago. Glassdoor is one of the fastest and largest growing job sites. Glassdoor wants employers to hire the best via this initiative. Glassdoor will offer- Insights Best Practices Industry Trends Glassdoor wants to offer companies of all sizes to hire and…

Environics Analytics is Changing the Way Organizations Look at Mobility Data

Mobility Analytics Can Be Complex, but This New Intuitive Online Tool Offers an Easy to Use and Privacy Compliant Way to Access These Data Environics Analytics is pleased to announce the launch of mobility analytics services in ENVISION5, a leading analytics platform. While organizations are eager to integrate mobility analytics into their decision-making process, many are overwhelmed by the complexity and application of these data. This cloud-based platform, purpose-built for marketers and insights managers,…