TIBCO Software Named a Leader in Gartner’s 2018 Magic Quadrant for Full Life Cycle API Management

Report Evaluates TIBCO Software Among 22 Total API Management Vendors TIBCO Software Inc, a global leader in integration, API management, and analytics, announced that it was named a Leader in Gartner's 2018 Magic Quadrant for Full Life Cycle API Management report for the fourth consecutive time. In recent years, TIBCO has transformed TIBCO Mashery, a pillar of the TIBCO Connected Intelligence Cloud, from a predominantly North American solution to a global offering. TIBCO has driven innovation in the API platform space…

Decoding the B2B Purchasing Puzzle in 2018

Compared to European and Latin American Buyers in The B2B Purchasing Cycle, North Americans Are Most Likely to Choose Online Marketplaces A recent study, jointly authored by B2B Online, Oracle Commerce Cloud, Mirakl, and WBR Insights, revealed that digital buying experiences are more effective in engaging B2B sellers compared to traditional media. The study found that B2B sellers are missing a significant number of opportunities even as B2B buyers are becoming more comfortable with digital buying experiences. One of…

Conversocial Reveals Success Metrics on Messenger as a Customer Service Channel

Messenger Proves 83% More Cost Effective for Volaris Over Other Customer Service Channels Conversocial, the leading digital care platform for social messaging, announced findings from its first customer case study on Facebook Messenger customer chat, demonstrating just how valuable Messenger can be as a customer service channel. In November 2017, Conversocial became one of the first platform providers to participate in the closed beta launch of Messenger Platform's customer chat, a new capability that enables customers…

Are Small and Local Businesses Ready for Voice Search?

Brands and retailers are finding new methods of reaching consumers every day, and recently, voice search has been at the forefront of this conversation. The popularity of voice assistants like Apple’s Siri and Amazon’s Alexa have grown exponentially due to their ease of use and simplicity. In fact, a recent study by Gartner predicted that by 2020, 30 percent of online browsing sessions will be voice-conducted. With voice quickly becoming the preference of consumers, small and local brands need to ensure they’re ready for…

Skava Joins The Adobe Exchange Partner Program

Skava's Leadership in eCommerce Paired With Adobe Experience Manager's Leadership in Experience Management, Allows Brands to Explore New Ways to Capture Shoppable Moments Skava, a leading provider of cloud microservices for ecommerce, has announced that it is joining the Adobe Exchange partner program at the Community level. "Skava is very excited to be part of Adobe Experience Cloud's growing ecosystem. We look forward to offering unique digital shopping experiences with Adobe and integrating our modern ecommerce…

Salesforce Ventures Introduces $100 Million Canada Trailblazer Fund

New Fund Is Part of Salesforce's $2 Billion Commitment to Canada; Unveiling of Fund Kicks off Salesforce World Tour Toronto and Dreampitch Competition Salesforce, the global leader in CRM, announced that Salesforce Ventures, the company's global corporate investment group, has launched the Canada Trailblazer Fund, a $100 million fund to invest in Canadian startups and fuel cloud innovation and customer success in the region. Salesforce Ventures has supported the Canadian startup community since 2011, investing in…

Cognizant Acquires Hedera Consulting, a Belgian Advisory and Analytics Company

Acquisition Enhances Cognizant's Consulting Capabilities in Belgium and the Netherlands Cognizant has acquired privately-held Hedera Consulting, a company specializing in business advisory and data analytics services across a number of industry sectors. The purchase further expands Cognizant's consulting, business insight and digital transformation capabilities for clients in Belgium and the Netherlands. The terms of the transaction were not disclosed. Based in Kontich, Belgium, Hedera Consulting works with leading…

Spinnaker Support Honored With Three 2018 Stevie Awards for Oracle and Sap Application Services

Categories Include Customer Service Department of the Year, New Software Service of the Year, and Customer Service Executive of the Year Spinnaker Support, a leading and trusted provider of Oracle and SAP third-party support, was named the winner of three Stevie Awards in the 16th Annual American Business Awards. More than 3,700 nominations were submitted this year for consideration across a range of categories. "The nominations submitted for the 2018 American Business Awards were outstanding," said Michael…

Bain & Company, Price f(x) Team up to Launch New Tool Aimed at Helping Companies Transform Pricing Decisions

Bain Pricing Navigator Enables Executives to Continually Assess and Adjust Their Pricing Strategy Based on Company Performance Through the Use of Real-Time Dashboards, Proprietary Insights, and CRM and Erp Systems Integration Bain & Company, one of the world's top management consulting firms, and Price f(x), the leader in price optimization & management software-as-a-Service, are joining forces to blaze a new trail in technology-supported, sustainable pricing transformation by launching the Bain Pricing Navigator…

TechBytes with Maor Sadra, Managing Director and CRO, AppLift

Maor Sadra Managing Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers and tech leaders find this a tricky question, and rightly so. With so much happening in the app industry, especially around mobile marketing and advertising in a mobile-first marketplace, B2B marketing teams are looking to blockchain technology for answers. To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, we spoke to Maor Sadra, Managing Director and…

Momentum Grows for Act-On Among Manufacturing Marketers

Marketing Automation Platform Optimizes Channel and Customer Engagement to Measurably Accelerate Sales Outcomes Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, recently announced that global manufacturers such as Konecranes, Abracon, and Hitachi have adopted the Act-On platform with industry leaders like Avery Dennison, Mity-Lite, and Carlisle Interconnect Technologies renewing their commitment to Act-On. A growing number of manufacturers are choosing Act-On’s marketing…

Onix Achieves The Infrastructure Partner Specialization In The Google Cloud Partner Program

Google Cloud Recognizes Onix's Technical Proficiency and Proven Success in Infrastructure Onix, a leading cloud solutions provider based near Cleveland, announces its Cloud Consulting practice has achieved the Infrastructure Partner Specialization in the Google Cloud Partner Program. Onix has proven its expertise and success in building customer solutions in the infrastructure field using Google Cloud Platform technology. Google Cloud Partner Specializations are designed to provide Google Cloud customers with qualified…

Simpli.fi’s Geo-Fencing Technology Suite Recognized for Best Use of Location by the Local Search Association

2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has been recognized by the Local Search Association (LSA) as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its Geo-Fencing product suite. The award was bestowed at LSA’s LSA18 Conference in Chicago on May 1. The award honors Simpli.fi’s…

Why Buy Data When You Can Generate Your Own?

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The digital marketing industry is built on a foundation of consumer data used to define a target market - the trouble is that the majority of consumer data used by marketers is predefined and acquired from multiple sources. This results in weak campaign planning, performance data that is not aligned with business goals, and ultimately, sub-optimal results. The upcoming GDPR legislation wipes out the…

Interview with Kyle Tkachuk, President, CEO and Founder, Clickback

"Leveraging predictive technologies to gather more accurate data points or patterns, or auto-populating through algorithms can help marketers increase their accuracy and reduce manual aspects of different tasks." Tell us about your role and how you got here. What inspired you to start a B2B lead-gen software company? I’d first like to start off by telling you what Clickback does. We are a B2B Software-as-a-Service (SaaS) company located in St. Catharines, Canada. Since we launched in 2010, we’ve helped thousands of…

Full Circle Digital Source Tracker Unveiled to Refine Martech Revenues

Full Circle Digital Source Tracker Is a New Technology That Extends Full Circle Insights’ Product Suite to Empower Performance Marketers to Confidently Optimize Their Marketing Mix Full Circle Insights, a leading sales and marketing performance measurement solutions provider, has announced the upcoming release of Full Circle Digital Source Tracker. Full Circle Digital Source Tracker is a new capability of the Full Circle Insights product suite that captures digital engagements, including anonymous touches, from a…

Programmatic & Digital Advertising Leader Anagram Adds Jenna Umbrianna Gino to Executive Suite

The Addition of Industry Veteran Bolsters Anagram's Market-Leading Programmatic Capabilities Anagram -- a digital media agency built for the modern marketing era, and part of the ispDigital group of digital marketing technology companies -- announced the hiring of Jenna Umbrianna Gino as Chief Client Officer. In her new role, she will be responsible for the design, development, and management of the company's customer experience delivery capabilities, as well as serve as executive-in-charge of client services.…

Netcore Ready to Target South-East Asia Market

Expands Global Presence with Offices in Indonesia & Malaysia; Netcore to showcase Smartech - AI-powered Growth Marketing Solution, at Seamless Asia, 2018 Netcore Solutions, India's marketing technology company, continues to expand its global footprint with new offices in Indonesia & Malaysia to serve the South-East Asian region. With its entry into the South-East Asian markets, Netcore seeks to further its 20-year legacy of catering to brands globally such as AIG, Access Bank, Domino's, Facebook, KFC,…

UnGagged @Las Vegas & London: Going Beyond The Conventional

UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists"  Have your digital marketing efforts been losing their impact of late? Then it might be time to move beyond those "conventional" SEO topics covered at martech conferences, to something more meaningful. Get ready for UnGagged – a series of 2-3 day conferences to be held in Las Vegas and London – that promises to uncover some of the biggest and most profitable opportunities in digital marketing. These UnGagged sessions…

TechTarget Revolutionizes ABM and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform

Leading Platform Enhancements from TechTarget Align Sales and Marketing Around Active Demand and Expand Access to Full Enterprise Technology Account Buying Teams to Increase Conversion and Revenue TechTarget, a global leader in B2B technology purchase intent data and services, has announced new updates to its IT Deal Alert Priority EngineTM platform. The new platform features vastly improved ABM performance, increase sales productivity and maximize demand generation success for enterprise B2B technology organizations. A…