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MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

Accenture Interactive Operations Expands Leadership Team with Addition of Two Seasoned Industry Executives

Caspar Schlickum to Lead Asia Pacific Region; Peter Kolster Hansen to Lead Next-Generation Content Services Accenture has expanded the worldwide leadership team of Accenture Interactive Operations with the hiring of Caspar Schlickum as regional managing director for Asia Pacific and Peter Kolster Hansen as managing director and worldwide lead for Next-Generation Content Services. Both will play a critical role in differentiating Accenture Interactive Operations’ product and service offerings to help clients reinvent…

RingCentral Expands Open Platform Capabilities with RingCentral Embeddable and Extended API Library

Enables Developers to Embed Communications into Their Enterprise Applications Within Minutes RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced the expansion of its open platform with RingCentral Embeddable, enabling developers to easily and quickly embed communications into their enterprise applications. RingCentral also announced extensions to its API library with new e-Discovery and message retention APIs. These new solutions will be…

Scandit Awarded by Frost & Sullivan for Innovation in Retail Technology with Mobile Computer Vision

Frost & Sullivan’s Report Shows How Scandit Brings the Online Shopping Experience to Brick-And-Mortar Retail Scandit, the leading enterprise technology platform for mobile computer vision, barcode scanning, and augmented reality, announced that it is the recipient of Frost & Sullivan’s 2018 European Technology Innovation Award for bridging the gap between online and offline retail. Each year, Frost & Sullivan presents this award to an innovative company that has developed a product that is gaining rapid…

Zeevo Group Assists Aircraft Lessors in Adopting Smarter Analytics to Gain Competitive Advantage

Business Intelligence, Data and Analytics Solutions Have the Power to Deliver Meaningful, Measurable, and Sustainable Operations Improvements Zeevo Group LLC, a business, finance and information technology consulting services firm showcased its expertise in delivering specialized, real-world knowledge about data management and convergence with modern Business Intelligence (“BI”) platforms to aviation clients on the sidelines of ISTAT Americas, the continent’s leading gathering for airlines, and aviation finance and…

Pipeliner Announces The Better CRM

Pipeliner announced that with its latest CRM release plus the innovations around Mobile and integration, the company has delivered on its promise of building The Better CRM. With a focus on Exceptional Engagement, Pipeliner provides customers with a superior experience whether using, administering or integrating the product or indeed working directly with the Pipeliner team itself. The Better CRM is based on five key areas of exceptional value: Sales-friendly Interface which delivers user adoption rates never…

Impact Secures $75 Million in Funding Led By Providence Strategic Growth

Financing to Accelerate Growth for the Leading Partnership Automation SaaS Provider Impact, the global leader in PARTNERSHIP AUTOMATION, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in this investment. Analysts, technology…

Lucidworks Hires Robert Lau as Chief Operating Officer for Global Emerging Markets and APAC

Robert Lau Is Building Lucidworks’ Presence and Go-To-Market Strategy in Global Emerging Markets, Including the Asia-Pacific Region Lucidworks, leader in AI-powered search applications, announces the hire of Robert Lau as Chief Operating Officer for Global Emerging Markets and APAC. Lau has over two decades of experience in engineering, marketing, sales, and operations in the software industry, most recently leading APAC operations at Splunk and Elastic. As Lucidworks begins to expand to the Asia-Pacific region and beyond,…

Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization

Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep. In a survey of more than 2,500 customers, more than half report they will unsubscribe from a company’s communications and 38 percent will stop doing business with a…

Sprinklr Launches Global Partner Program

Sprinklr announced the launch of the Sprinklr Partner Program. This program delivers training, go-to-market support, and a certification program to an ecosystem of technology organizations, systems integrators, agencies, and social media channels. Sprinklr’s partner program will help brands collaborate across marketing, sales and care to meet the needs of the modern customer. Learn more about Sprinklr’s partners throughout the company’s SXSW events at the JW Marriott Austin, from March 8th to March 10th. Sprinklr offers…

Zixi Welcomes John Bishop to Board of Directors

Industry Veteran Brings over 20 Years of Market Experience and Technical Expertise Zixi, the industry leader for enabling dependable, live broadcast-quality video over unmanaged and managed IP, announced the addition of market expert John Bishop to the Board of Directors. With over 20 years of experience, Bishop is one of the early pioneers of video streaming, as well as a recognized web streaming and IP network distribution technologist. Bishop currently serves as the President of Librestream where he leads the…

Video Commentary Explores the Role of Women in Ad Business With First-Person Interviews

Genero Releases Video to Raise Awareness About Lack of Diversity in Advertising for International Women's Day Genero, the world's largest professional creative network for generating creative thinking and video content for brands, released a video  in honor of International Women's Day that features interviews with a variety of women in the creative, marketing and advertising industry from around the world, offering their commentary on the state of gender equality in the business. The video provides a new perspective on…

ironSource Launches A/B Testing Tool for Ad Monetization

The Industry-First Tool Empowers Developers to A/B Test Monetization Strategies Directly Through the ironSource Platform Leading mobile monetization and marketing company ironSource announced the launch of its A/B testing tool for ad monetization. ironSource is the first and only mediation platform to enable app developers to instantly and effortlessly test multiple monetization strategies directly through their dashboard, and then make strategic decisions based on true comparative data. Currently, there are two…

Parks Associates: 52% of Broadband Households Report Watching Internet Video on a Connected TV

Consumer Study Addresses Content Consumption Among Today's Connected Consumers Parks Associates research finds OTT video services have transitioned back into the home's living room, with a majority (52%) of US broadband households now watching online video on a TV that is connected to the internet. 360 View: Digital Media and Connected Consumers also finds that watching TV or movies at home is the most popular leisure activity among US broadband households, with 55% selecting this among their top two favorite leisure…

V12 Launches End-to-End Dealer Conquest Solution Powered by Leading Purchase Intent Data, V12 Signals

V12, a leading provider of customer acquisition solutions, announced the launch of Dealer Conquest, pre-packaged dealership acquisition packages to identify and market to people who are in market and intending to buy a vehicle. The solution is powered by V12's leading purchase intent data, V12 Signals. "One of the biggest challenges for automotive dealerships today is identifying shoppers who are expressing active intent to purchase and converting them into customers," said Andy Frawley, CEO of V12. "Powered by V12…

Augmented Analytics to Play a Vital Role in Converting Big Data to Smart Data

New Data Monetization Business Models to Expand Growth Opportunities for Solution Providers, Finds Frost & Sullivan Advancements in data processing tools and adoption of next-generation technologies such as augmented analytics to extract insights from Big Data are expected to drive the Smart Data market toward $31.5 billion by 2022. Augmented analytics automates data insights and provides clearer information, which is not possible with traditional analysis tools. Companies such as Datameer, Xcalar, Incorta, and…

RocketDocs Solves Corporate America’s Biggest Nightmare: Information Chaos

Company Names New Executive Team to Launch ResponseFull, a Breakthrough SaaS Platform That Creates and Leverages a Seamless Fullscale Response Value Chain to Enable Effective Business Response Capabilities RocketDocs, a business-to-business software development company, has launched a breakthrough SaaS platform that provides a seamless FullScale Response Value Chain to help companies better manage vast amounts of content to increase profitability. The platform, called ResponseFull, enables B2B companies to prepare and…

S4M Launches New Ad Format to Bring Proximity-Based Push Notifications to Retail

S4M Releases the Pass-To-Store Format Offering a New Level of Assistance to Drive Foot Traffic to Stores S4M, a leading drive-to-store platform, announces the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart proximity-based push notification retargeting. With this new ad experience, shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly into their…

Meredith Promotes Catherine Levene To President/Chief Digital Officer

Will Lead All Digital Activities for Meredith's National Media Group Meredith Corporation, the leading media and marketing company reaching 175 million American consumers – including 80 percent of US Millennial women – announced that Catherine Levene has been promoted to President/Chief Digital Officer for Meredith's National Media Group, effective April 1, 2019. Levene will succeed Stan Pavlovsky, who is leaving Meredith for another career opportunity at the end of this month. "When Catherine joined the company…

Imagine If… AI Could Predict and Engage When Your Prospect is Ready to Buy

Imagine being able to track customer journeys across your website—to predict when to engage with prospects based on previous customers’ behavior and to help proactively when they lose their way or leave items in a shopping cart. This isn’t a fanciful dream: Leveraging AI and Machine Learning can mean the difference between success and failure in today’s noisy digital market. Across industry sectors, companies are using Genesys Altocloud to drive more sales on their websites. Turning Prospects into Customers You’ve…