TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Daniel Fisher Managing Director (Europe) at Playbuzz Disney-backed storytelling platform, Playbuzz recently published a study showcasing the power of interactive content on branded content campaigns compared to traditional digital content. To better understand the impact of the study and how disruptive forces, including brand safety and fake news, affect branded story-telling, we spoke to Daniel Fisher, Managing Director (Europe) at Playbuzz.Tell us about your role at Playbuzz and the team/technology you handle. As…

The Analog Upswing: Throwback Strategies for Modern Marketers in 2018

As a modern marketer, there’s strong incentive to stay up to date with the latest advances in technology. Digital marketing techniques and evolving technologies like artificial intelligence and data analytics are offering marketers deeper and more accurate insights into consumers than ever before. At the same time, social media and mobile marketing channels are giving them wider, more targeted access to those same consumers. But while “digital marketing” may work as a catch-all term for these modern marketing strategies,…

Nextiva Launches New NextOS Platform to Unify Business Communications

Industry-disrupting NextOS to Provide Powerful Customer Experience Solutions Nextiva, a leading unified communications company, announced today the official launch of NextOS, an all-in-one communication software that harnesses the power of Artificial Intelligence and Machine Learning for its three new products. Read More: $150 Million Deal… Gannett Acquires PPC Giant WordStream Built on Nextiva’s strength in voice technology, the new platform provides businesses with a complete view of their customers across all…

Zailab Gains Momentum, Expands Footprint In North America

Zailab, a Growing SaaS Company, is Setting Up Office and Welcoming New Faces to Drive Their North America Expansion The new kid in the tech-startup block recently launched in the USA in March 2018 at Enterprise Connect Expo where they're out of the ordinary truck booth that turned heads. Since their launch in March, Zailab has been gaining momentum and settling into their new environment. Introducing the new face of ZaiLab in America, Michael Cibelli, who has joined the company as vice president of sales and marketing.…

Vidmob Raises $6.4 Million in Additional Capital Taking Its Total to Over $20 Million

With the Fresh Raise, VidMob Will Expand Its Creative Insights Platform and Grow Internationally to Meet Growing Client Demand VidMob announced that it has closed an additional $6.4 million extension to its previously announced Series A financing. The additional funding will be dedicated to growing the company’s Engineering and Data Insights teams and expanding the company’s presence with the opening of a London office. VidMob focuses on building technology solutions aimed at making human creativity more scalable,…

Inte Q Announces Contract Extension with Kiwanis International

Inte Q, a Leader in Customer Loyalty, Is Proud to Announce an Extension of Its Agreement to Provide Data Management, Analytics and Strategy Services to Kiwanis International, a Global Organization of Clubs and Members Dedicated to Serving the Children of the World Inte Q, a leader in customer loyalty, is proud to announce an extension of its agreement to provide data management, analytics and strategy services to Kiwanis International, a global organization of clubs and members dedicated to serving the children of the…

SPLICE Software Receives 2017 CUSTOMER Magazine Workforce Optimization Innovation Award

Emergency Management Solutions Honored for their Exceptional Innovation and Commitment to Improving the Customer Experience SPLICE Software announced that TMC, a global, integrated media company, has named its Emergency Management Solutions as a 2017 CUSTOMER Workforce Optimization Innovation Award winner. The solutions have two components: Data-Driven Dialogs let users issue critical automated voice messages to deliver catastrophe warnings, post-catastrophe service updates, branch closure notifications…

Really Simple Systems CRM Launches New Quotations Feature

The Sales Quotation Is Stored in Both the CRM Account and Sales Opportunity Record, Providing a Full Trail of the Activity for Really Simple Systems' Clients Leading CRM vendor, Really Simple Systems, has launched a new feature that lets users create sales quotations from their CRM. Responding to customer demand, the new Quotations functionality provides an all-in-one sales pipeline and quoting solution where users can manage and complete the whole sales process. The new feature, available in the company's…

Urban Airship Powers Real-Time Mobile Wallet Tickets and Boarding Passes with Google Pay

New Urban Airship Mobile Wallet Tickets Make It Easy for Airlines, Movie Theaters and All Types of Events to Streamline and Enhance “Day of” Experiences Digital growth company Urban Airship unveiled the first digital customer engagement platform to support Google Pay tickets — a new capability announced on the main stage at Google I/O 2018. Leveraging its experience managing mobile wallets for travel, hospitality and entertainment leaders, Urban Airship worked with Google Pay to create streamlined and engaging ticketing and…

How Brands and Agencies are Affected by GDPR

While the future of data collection seems blurred, one thing that is certain is that the General Data Protection Regulation (GDPR) law is coming into effect faster than we realize. On 25 May, 2018, organizations holding and processing EU residents’ personal data, regardless of their geographic location, will be mandated to comply with GDPR requirements. Similar to the government action to implement regulations to protect people on the Internet, brands, and agencies are now implementing regulations to protect privacy by…

Interview with Ron Jacobson, Co-founder, Rockerbox

"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to become a customer is very very difficult." Tell us about your role at Rockerbox and how you got here. What inspired you to co-launch Rockerbox? I’m the co-founder and CEO of Rockerbox. I started Rockerbox around four years ago with a former AppNexus colleague of mine, Rick O’Toole, who now serves as Rockerbox’s CTO. Initially, Rockerbox started off as a mobile shopping app. Through a series of events…

DealSignal Unveils Platform Enhancements and New GDPR Risk Assessment Module

Marketers Can Now Quickly Assess Their GDPR Risk and Establish Account Controls for Data Compliance in DealSignal’s On-demand Contact Data Platform Recently at the SiriusDecisions 2018 Summit, DealSignal Inc., the leading On-demand Contact Data Platform for B2B Marketing and Sales, unveiled a new product module to help marketers quickly assess their risk ahead of the May 25th General Data Protection Regulation (GDPR) compliance deadline. “B2B marketers are faced with many challenges today: identify and engage their total…

Campaigner Launches Landing Pages to Help Marketers Take Customer Engagement One Click Further

New Feature Extends Personalization Capabilities Beyond Email and Offers Comprehensive Campaign Management Campaigner Inc, the email marketing brand of j2 Global, recently announced its new Landing Pages feature, enabling advanced marketers to take engagement with customers one click further than ever before. Campaigner Landing Pages improve marketers’ ability to personalize content for each subscriber, drive lead generation, and track and report engagement for comprehensive campaign management on one consolidated…

Outbrain Enters Into a Strategic Partnership With IAS

Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, and Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced they have formed a partnership to bring IAS’ brand safety solutions to Outbrain’s brand marketers. The partnership represents a significant addition for marketers working with Outbrain, the most trusted and largest content recommendation company…

Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising

Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it has completed the verification process. The company has been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. Companies that are TAG Registered have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process. TAG is an advertising industry…

Brainshark Wins in The American Business Awards for Seventh Year in a Row

Sales Readiness Leader Honored as a 'Customer Service Department of the Year' for Helping Companies Improve Sales Productivity and Results Brainshark Inc., delivering SaaS-based sales enablement and readiness solutions, announced that it is a Stevie Award winner in The 2018 American Business Awards. Brainshark's customer care department – made up of implementation, support, training and customer success groups – was honored as a "Customer Service Department of the Year." This is the seventh consecutive year that…

PowerInbox Leverages Email Expertise to Help Publishers Capitalize on Multichannel Digital Monetization Opportunity

PowerInbox DynamicMail Business Unit Acquired by Optimove; Proceeds Will Fuel Investment in Product Innovation on the Heels of Profitability and a $30 Million Run Rate PowerInbox, the trusted audience engagement partner for publishers and marketers, announced that it will launch new content monetization technologies aimed at helping publishers drive new revenue through multichannel digital monetization. The strategic shift comes on the heels of three straight years of over 100 percent year-over-year company growth, driven…

MarTech West 2018 – Insights, Intelligence and Instincts

A few weeks back I was fortunate enough to attend MarTech West in San Jose, California. MarTech is a tech conference for marketers and marketing conference for technologists – it’s where all the best ideas and latest innovations in marketing, technology and management collide. For Simple, it was an opportunity for us to launch our Intelligent Marketing Platform in the US, discover what’s hot in MarTech land and bond with colleagues that we usually only get to meet with via a Hangout. As I was packing my suitcase with…

SparkPost Celebrates Opening of New Maryland Headquarters to Accommodate Rapid Growth

New Building More Than Doubles Company Footprint in Howard County SparkPost, a cloud email API service preferred by leading internet and technology companies, announced that it has opened new headquarters in Maryland to accommodate rapid company growth, expanding from approximately 13,900 square feet to 29,665 square feet at its new location at 9160 Guilford Road in Columbia, Md. SparkPost's new, two-story Maryland headquarters features innovative design and was carefully chosen with longevity in mind. Approximately 88…

TCS Wins Six Stevies at the 2018 American Business Awards

Tata Consultancy Services Honored for the TCS NYC Marathon App, its Ignite My Future In School Program and as a Top Employer of Choice Tata Consultancy Services (TCS), leading global IT services, consulting and business solutions organization, announced that it has received six Stevies at the 2018 American Business Awards, the nation's premier business awards program. TCS was recognized with a Gold Stevie for Mobile Marketing Campaign of the Year, a Silver Stevie for Corporate Social Responsibility Program of the Year,…