Bidalgo Announces Support of Playable Ads on Facebook and Other Platforms, Offers Free Ad Production for Qualifying Advertisers

Clients Increase Click-Through Rates of Facebook Playables by 50 Percent Using Bidalgo’s Ai-Based Ad Automation Software and Services Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of a new suite of products and services to support playable ads on Facebook and other leading ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality…

$150 Million Deal… Gannett Acquires PPC Giant WordStream

WordStream's Acquisition Marks An Exciting Chapter in Local Search Marketing and PPC Ecosystem  Gannett, the owner of USA Today, has officially announced WordStream's acquisition. The deal will cost Gannett $150 million, and it would enable the American media company to fortify their digital transformation journey. WordStream, founded by marketing influencer Larry Kim in 2007, is widely recognized as a leading provider of cloud-based SaaS solutions for local and regional businesses and agencies. The Online advertising…

Streaming Video Alliance Welcomes Google as a New Member

Alliance Gathers at Viacom's Headquarters Recently in New York City for Annual Meeting The Streaming Video Alliance (the Alliance), an industry forum solving challenges to improve the video experience, recently announced that Google has joined as its newest member. At an event hosted by principal member Viacom, Alliance members gathered at the company's headquarters in the heart of Times Square. "Viacom is pleased to host the Streaming Video Alliance face-to-face meeting, where we can continue collaborating with the…

Nex Cubed Announces Two New Board Members

Ken Denman is an Entrepreneur, Board Member, Investor, and Serial CEO of Technology Companies, While Duncan Logan is the Founder and CEO of Rocketspace Nex Cubed, an innovation platform that empowers entrepreneurs to bring new technologies to market, helps rising companies scale and provides paths to liquidity, welcomed Ken Denman and Duncan Logan to its Board of Directors. "We are honored to have Denman and Logan join the Nex Cubed Board," said Marlon Evans, CEO of Nex Cubed. "Their breadth of experience, leadership,…

Channel and Sales Enablement Software Provider, Mindmatrix Launches Salesforce Community Add-ons

The Integration Adds Value to Salesforce Community by Bringing Mindmatrix Channel Enablement Tools to the Salesforce Community Portal Making It More Powerful Pittsburgh-based channel and sales enablement service provider, Mindmatrix introduces Salesforce Community add-ons that bring the Mindmatrix channel enablement tools to the Salesforce Community Portal, making it more powerful. The integration brings Mindmatrix channel and sales enablement software platform’s key modules such as playbook, training and…

Moving from Media Monitoring to Industry Intelligence

Media monitoring reports often contain a wealth of information that can help companies navigate fast-changing landscape and spot both opportunities and issues on the horizon. Unfortunately, these insights tends to stay buried in the inbox of the PR and communications department and business decision makers lose out on a valuable source of information. So how can communications professionals - both in-house and agency - elevate their insights to the C-Suite to the point that they affect business decisions? The biggest…

Criteo’s Global Commerce Review Highlights Mobile-First Psyche of Customers

Results Reveal that On-the-Go Omnishoppers Lead to Highest Lifetime Sales Value, Along With Driving Higher Conversion Rates and In-App Sales on Mobile vs. Shopping Apps Criteo, a commerce marketing company, has disclosed its Global Commerce Review conducted for Q1 2018. The report analyzes purchase and browsing data from more than 5000 retailers spread across 80 countries. The outcome indicates that present-day shoppers opt for purchases on-the-go, and they are active across every browsing environment. Jonathan Opdyke,…

TechBytes with Somrat Niyogi, VP Business Development, Clari

Somrat Niyogi VP Business Development, Clari  Clari scooped a major funding round this year, raising $35 million in financing led by Tenaya Capital. Following the funding round in March, the AI for Sales company is offering customers tools that take sales forecasting and leverage AI to add data-driven approaches to refine sales leads. To dive deeper into the core tenets driving Clari’s AI for Sales technology and the immediate roadmap for the Clari product marketing team, we spoke to Somrat Niyogi, VP Business…

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What galvanized you to start Glispa? Today I’m the CEO of Glispa. My story starts four and a half years ago when I joined as VP Strategy to lead the company’s transition from an affiliate to an ad tech company. Part of my role was to lead our acquisitions, in the course we acquired Avocarrot,…

PlaceIQ Selected for Best Attribution and Analytics Technology in the Ad-to-Action Awards

Ad Action Recognizes PlaceIQ Offerings to Produce Valuable and Advanced Customer Insight for Brands PlaceIQ, is the company which is building a new consumer-behavioral model with location insights and data. PlaceIQ announced that its LandMark Data offerings and Place Visit Rate (PVR) have been named the best attribution and analytical technologies, in addition to also being the best location intelligence platform in the Ad-to-Action awards. Ad-to-Action Awards Ad-to-Action awards is produced by industry trade group…

Keith Kaplan Joins Digital Remedy Board of Directors

Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers and influencers, announced that Keith “Kappy” Kaplan has been appointed to the company’s Board of Directors, effective May 9, 2018. His appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and President of Digital Remedy. Kaplan most recently served as the Global President of Monetization for King Entertainment, a division of Activision Blizzard. Also Read: Oracle’s Moat Is Now a…

Optimove Acquires DynamicMail Business to Expand Email Capabilities

The Acquisition of DynamicMail Strengthens Optimove's Existing Email Capabilities and Provides Advanced Email Solutions for Smart Marketing Teams Optimove, the maker of Relationship Marketing Hub, has acquired DynamicMail business from PowerInbox. PowerInbox is a leader in email real-time personalization and dynamic subscriber engagement. PowerInbox's email components enable additional highly engaging content, such as video, countdown timers, store locators, and carousels. Read More: Award-Winning Data Science Startup…

Publishers Clearing House Delivers 92% Audience Data Match Rate

Publishers Clearing House Achieves Industry Leading Consumer Engagement At Scale Across Owned Properties, Apps And Social Media; Delivers Higher Match Rate Compared to Facebook, LinkedIn, and Adobe Ad Cloud Publishers Clearing House (PCH) has announced a series of substantial growth and engagement milestones that showcase PCH’s engagement with consumers that equals and often surpasses well-known publishers and marketers. Read More: ABM Company Azalead is Now Jabmo Currently, PCH reaches more than 70% of all US…

Oracle’s Moat Is Now a LinkedIn Partner for Video Viewability and Analytics

Now, Moat Shall Offer Video Viewability and Attention Measurement Across the Major US Digital Platforms Oracle's Moat, a SaaS analytics measurement provider for marketers and publishers that is part of the Oracle Data Cloud, today announced it has been selected to measure viewability and attention signals on the LinkedIn platform. The collaboration will focus on LinkedIn's video for Sponsored Content. With the integration, Moat will be the first provider to offer video viewability and attention measurement across the…

MuleSoft Announces Titan, the Next Major Release of Anypoint Platform to Build Secure, Multi-Cloud Application Networks

Latest Release Strengthens Application Networks with New Runtime, Advanced Security and Monitoring Capabilities, and Flexible Multi-Cloud Deployment Model MuleSoft, a provider of the leading platform for building application networks, announced Titan, the latest release of Anypoint Platform that features new capabilities to easily deploy, secure and monitor composite applications across cloud environments. Anypoint Platform unlocks the power of API-led connectivity, allowing organizations to connect apps, data and devices…

Foap Expands Service Offering: Adds Video Creation to its Popular Missions Technology Platform

Brands Around the World Now Have Access to One-Of-Kind, Authentic Video Content from the Foap Community of Nearly 3mm Global Content Creators Foap, a marketplace that connects brands and marketers with its global community of nearly 3 million content creators to generate exclusive, authentic visual content, announced that they will be expanding its popular Missions platform to include video. Brands around the world have leveraged Foap Missions to generate one-of-kind images for social media and digital marketing…

Madison Logic Partners with Marketo to Help B2B Marketers Quickly Convert Target Accounts

Madison Logic to Help B2B Marketers Quickly Convert Target Accounts with a Comprehensive Global Account-Based Marketing Self-Serve Platform, ActivateABM™ Direct Madison Logic, the leading global Account-Based Marketing (ABM) platform has announced that ActivateABM Direct, the industry’s first global self-service account-based marketing platform, would be made available to select Marketo customers prior to its full release. Read More: LeanData Adds Muscle to Marketo Accelerate Ecosystem as a Strategic Partner At…

Award-Winning Data Science Startup conDati Completes $4.75 Million A Round

The Conclusion of the Round Is the Latest in a Series of Recent Highlights for conDati conDati  Inc., a provider of next-generation analytics for digital marketing, announced on Tuesday the completion of its Series A financing, bringing the total round to $4.75 million. The conclusion of the round is the latest in a series of recent highlights for conDati, including receiving an award for applying machine learning to marketing ROI and bringing multiple customers into pre-launch deployments. The completed financing…

ABM Company Azalead is Now Jabmo

Azalead Rebrands to Jabmo to Reinforce Transformation in Sales and Marketing Strategies Needed by B2B Industrial Manufacturing Companies After a successful rebranding story at PathFactory, it's time for an ABM solutions provider to embrace a new identity. Today, Azalead has officially embraced a new identity- Jabmo. The leading supplier of account-based marketing (ABM) solutions is reinforcing the company’s focus on optimized solutions for the unique needs of global manufacturers. Jabmo would continue to offer…

Medallia Expands in Europe to Grow Customer Experience Market

Medallia, a Leading Cloud Software Provider, Opens Office in Germany as Part of EMEA Expansion Plans Medallia Inc., the global leader in customer experience management, announced the opening of a new office in Munich, Germany, a production data center facility in Frankfurt, and the appointment of Thomas Kühlewein as Area Vice President Central EMEA. The expansion is part of Medallia's strategy to extend its footprint throughout Europe to better serve the needs of its European customers including Generali, SAP, and Zurich.…