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Ten Ways to Transform Your Employees into Social Ambassadors

Understanding Employee Advocacy to Tap into Brand Awareness and Social Engagement In a report published by the Content Marketing Institute, 89% of B2C marketers and 92% of B2B marketers use social media platforms as their primary channel for distribution of content. Wonder why? Social media marketing when done right has the potential to generate new leads, increase brand awareness and revamp conversion rates. Unfortunately, consumers no longer completely trust the marketing campaigns shelled out by brands. Customers…

Former Google Leader Joins BrightEdge as Chief Operations Officer

As Chief Operations Officer, Krish Kumar Will Drive Global Go-To-Market and Product Strategy to Expand Platform Solutions into the $270 Billion Advertising Market BrightEdge, the global leader in enterprise organic search and content performance, has hired Krish Kumar as Chief Operations Officer. Kumar brings over 18 years of management experience in growing technology and media businesses to the BrightEdge team. Most recently, Kumar helped drive Google's Search Ads platform from fifth in the market to the market leader.…

Mautic, Inc. Achieves Another Record-Breaking Quarter; Sees Spike in European Adoption

Rapid Adoption Drives Top-line Growth and Expanded Investment In EU Mautic, the company that provides the world's only Open Marketing Cloud, announced another strong quarter, including setting company records for new customer wins and total deals in a quarter. Rapid adoption of Mautic as an alternative to expensive, closed marketing automation solutions has been a key driver in the company's growth, especially in Europe where the company saw 10X growth in the past year. To stay ahead of spiking European demand, Mautic…

YouAppi Unveils Major Upgrades to Its 360 Platform, Used by Nearly 500 of the World’s Most Prominent Global Brands

Upgrades Include Direct Access to Programmatic Advertising Inventory and Industry's Highest Fraud Protection Measures, Providing Mobile Marketers Unfettered Access to Premium Automation, Analytics and Data Protection YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world's most prominent global brands. The 360 Platform addresses five critical needs for today's marketers:…

SpringCM Enters DocuSign’s Brood to Rejuvenate Contract Lifecycle Management Software Industry

DocuSign Signs Definitive Agreement to Acquire SpringCM and Accelerates Vision to Automate Contract Lifecycle Management As part of its vision to modernize companies’ Systems of Agreement (SofA), DocuSign Inc. has announced that it has signed a definitive agreement to acquire SpringCM, a leading cloud-based document generation and contract lifecycle management software company based in Chicago. DocuSign recently went public to further broaden its vision to automate contract lifecycle management. With the addition of…

RhythmOne Guarantees Advanced TV Audience Delivery to Maximize Targeted Reach and Campaign Performance

Solution Leverages Comscore Cross-Platform Campaign Measurement to Enable Marketers to Pay Only for Impressions Delivered In-Demo RhythmOne plc , a global advertising technology company, announced that it will offer United States-based clients guaranteed in-demo delivery of advanced TV campaigns. This unique offering provides clients with campaign-level audience measurement while accessing RhythmOne’s premium network of app publishers within its advanced TV marketplace, including connected TV, TV everywhere, and…

Spiceworks Introduces New Intent-Based Targeting Capabilities to Help Technology Brands Reach In-Market Businesses at the Right Time

New Capabilities Leverage First-Party Intent Data to Improve How Businesses Buy and Sell Technology Solutions Spiceworks introduced new intent-based targeting capabilities that leverage unique, first-party insights to empower B2B technology brands to identify and engage potential customers more efficiently. The new capabilities help technology brands reach in-market businesses — and the buyers within them — at the right time, providing a better, more relevant experience for IT buyers seeking connections to the brands that…

Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against…

Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral Ad Science (IAS) announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally available across Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) inventory across desktop and mobile web. “We are excited to…

LiveRamp to Power People-Based TV Campaigns for Adobe with IdentityLink

Partnership Enables Advertisers to Activate Data At Scale for TV Advertising Using Adobe Advertising Cloud or Adobe Audience Manager LiveRamp®, an Acxiom® company  and leading provider of omnichannel identity resolution, today announced that Adobe  is integrating LiveRamp’s IdentityLink™ for TV solution across Adobe Advertising Cloud and Adobe Audience Manager. This enables advertisers to engage in addressable TV advertising using the same first- or third-party audiences they already deploy through Adobe, while…

Gro CRM Joins New Stripe Partner Program to Bring More Commerce Online and Increase the GDP of the Internet

Gro CRM's Mac CRM platform for small business helps merchants accept payments and process credit cards with complete ease. Gro CRM, the award-winning friendly and intelligent Mac CRM software platform for small business which includes integrated contact management, customer relationship management and enterprise resource management made exclusively for Apple users and their devices, today announced that it has joined the new Stripe Partner Program as a Verified Partner. With only 3% of GDP online, the goal of the…

Brainshark Named Among ‘Best Sales Enablement Solutions for Building Better Sales Brains’ in New Analyst Report

Amalgam Insights' First-of-its-Kind Research - Which Evaluates Sales Readiness Offerings from a Brain Science Perspective - Recognizes Brainshark's Solutions for Creating an Always-Ready Sales Force Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced it is a featured solution provider in the newly published "Vendor SmartListTM: 2018's Best Sales Enablement Solutions for Building Better Sales Brains" report – authored by leading technology research firm Amalgam Insights. The…

LeanData and Sales Hacker Unveil Inaugural Survey: The State of Revenue Operations

Approximately 1,000 Sales and Marketing Executives View Revenue as a Shared Responsibility for Predictable Go-To-Market Execution LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, along with Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, announced today the launch of their joint research study, The State of Revenue Operations: A Survey of B2B Sales and Marketing Professionals. Nearly 1,000 B2B sales and marketing professionals…

Data Innovators Coming to San Francisco for JOIN 2018

Looker Announces Annual Data Conference as the Company Reaches 550 Employees and 1,600 Customers with 70% YoY Revenue Growth Looker, a leading data platform company, announced JOIN 2018, the three-day conference dedicated to learning from and collaborating with some of the brightest minds in data who are driving the smarter use of data across every industry. “Every year we see new, groundbreaking advancements in data and analytics technology that are having fundamental, positive impacts on businesses and organizations…

MTA Mythbusting: Reality Versus the Noise in the Marketplace

Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because they can learn which channels, platforms, publishers, formats, creatives, and audiences are influencing purchases, and how they all work together. MTA represents a major step forward for accountable marketing when it’s well understood, implemented correctly, and used in combination with other measurement methodologies like marketing mix modeling (MMM). In fact, CMOs across the world…

Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute Evergage, The 1-to-1 Platform company, announced it has been named a Leader in Gartner’s first-ever “Magic Quadrant for Personalization Engines”. Placement in the Magic Quadrant recognizes completeness of vision and ability to execute. According to the Gartner report, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with…

Cisco’s Former CIO & SVP Of Operations Rebecca Jacoby Joins Apptio Board Of Directors

An Early Advisor and Customer, Jacoby Brings Experience and Vision to Apptio as it Drives Global Adoption of Technology Business Management Apptio, Inc., the business management system of record for hybrid IT, announced the appointment of Rebecca Jacoby to the company's Board of Directors, effective 27 July 2018. Jacoby will also serve on the Board's Audit Committee. Previously, Jacoby served as senior vice president of Operations at Cisco and held the position of CIO for the 12 years prior. "Today, every company is a…

Simon Data Raises $20 Million to Take Big Data End-to-End for Marketers

Simon Data, the first and only enterprise Customer Data Platform with a fully-integrated marketing cloud, announced the close of a $20 million Series B funding round to further develop its arsenal of solutions for marketers. “The current crop of enterprise CDPs are falling short of their promise to deliver on personalization” The financing was led by Polaris Partners, and follows a Series A funding round in 2015. The company was founded by Jason Davis, Josh Neckes, and Matt Walker, and has raised a total of $32 million…

Leveraging the Power of Social Media to Garner More Customer Reviews

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

Paytronix Research Reveals One to One Win-Back Campaigns Drive the Most Traffic

Strategies for Successful ‘We-Miss-You’ Campaigns Help Drive Incremental Revenue from Easiest Segment of Guests to Get Back into Stores Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, released a Data Insights research brief that identifies 80 to 90 days as the key average window for winning back lapsed guests. The report explains how “mitigating the impact of lapsed guests can have a high impact on traffic and same-store sales” and…

The ADVERTISING Club of New York Enlists Top Industry Talent as New Board Directors

Club Honors Standout Talent with 2018 President’s Award and Rising Star Accolade The ADVERTISING Club of New York, the industry's leading professional organization representing the advertising, media, marketing and ad-tech industries, announced the addition of seven new board members to new posts at its 122nd Annual Meeting of Members. The event took place at Horizon Media’s Headquarters in New York on July 18. “All of the great momentum The AD Club has experienced recently is articulated by the recent changes to our…