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Attribution Becomes a HubSpot Connect Beta Integrator

New Attribution Platform Integration for HubSpot CRM Seamlessly Delivers True Return on Ad Spend Insight for Connecting Marketing Dollars to Revenue Outcomes Attribution announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and…

Infotools and MDI Global Release Paper on In-The-Moment Data Collection and Interrogation

New Market Research Agency Model Uses Mobile App as a Consumer Research Tool and Technology-Driven Methods for Interpreting Massive Amounts of Incoming Data Infotools, a global leader in market research analysis solutions, and MDI Global, a mobile-first market research agency, have released a paper covering a new model for mobile-first consumer data collection and processing. The in-depth case study covers how a proprietary suite of MDI Global mobile apps and web-based interfaces provided a consumer-friendly platform for…

Email Validation Service ZeroBounce Boosts Deliverability For Holiday Season Campaigns

Email validation service ZeroBounce helps companies increase the email deliverability of their holiday season campaigns. Committed to email bounce, email abuse and spam trap detection, ZeroBounce supports better sender reputation for businesses of all sizes. Global marketers using email as part of their digital marketing strategy face constant data decay. According to HubSpot, as of 2018, 30% of email data deteriorates within one year, putting email marketers at the risk of poor email deliverability. With 98%+ accuracy on…

UNIFY Launches Chatbot for Customer Service Solution

Cloud-Based Chat Software Solution Helps Businesses Reduce Cost of Contact Centers While Increasing Customer Satisfaction UNIFY a greater-Seattle based company, announced immediate availability of the UNIFY Chatbot for Customer Service Solution. The Cloud-based solution will allow businesses to be available 24/7 to customers in a responsive manner via a chat interface using bot technology developed by UNIFY. “UNIFY Chatbots will allow customers to scale up and scale down for their peak season without having to add a…

Import.io Raises Series B Funding to Expand Industry-Leading Web Data Integration Platform

Next Generation Solution Fuels Growth of $5 Billion Web Data Integration Spending Import.io, the leading web data integration solution provider, announced it has closed a $15.5 million Series B funding round to accelerate global growth and expand its product offerings to meet the growing needs of enterprises. Talis Capital, a London-based venture capital firm, led the investment with participation from existing investors IP Group, OpenOcean, Oxford Capital and Wellington Partners. This capital infusion comes at a time when…

IAB Tech Lab Launches Podcast Measurement Compliance Program

NPR & Rawvoice/Blubrry Earn First Seals of Compliance The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace championed by major podcast publishers and platforms, signaling high demand for the guidelines that help solve podcast advertising's many measurement challenges. NPR and Rawvoice/Blubrry are the first companies to earn the Podcast Measurement Certification. “NPR is excited to lead the way in accurate and transparent metrics for podcasts, and the IAB guidelines…

Wishlist: What PR Professionals Want from Journalists

Fairness in collaboration, greater care in investigative reporting and reliability with respect to agreements are German PR professionals' three most important wishes from journalists. dpa subsidiary news aktuell and Faktenkontor have surveyed professionals and managers on what they would like from journalists. Almost 990 communications professionals participated in the PR-Trendmonitor. It found that fair play between communicators and journalists was at the top of the wishlist: Almost half of those surveyed said that…

ironSource Launches ROAS Optimizer Tool

The Industry-First Tool Automates Bid Optimization Based off Both In-App Purchase and User-Level Ad Revenue Data Leading mobile monetization and marketing company ironSource announced the launch of its ROAS Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and reactive bidding on a user level. There are three main issues preventing…

Digilant Announces MAIA: Programmatic Power With Human Insights

Marketing, Artificial Intelligence & Analytics for the Modern Marketer Digilant - a programmatic media buying services company -- introduced MAIA: Marketing, Artificial Intelligence and Analytics. This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, in one easy-to-use solution. According to a recent report by Forrester, no one DSP or ad-tech platform exists that addresses the full range of…

People.ai Integrates with Slack to Bring Real-Time Deal Insights and Revenue Acceleration

Slack Integration Enables Every Sales Team to Learn at Scale with Automated Win-Loss Analysis People.ai, the only platform that drives revenue intelligence across all go-to-market teams, announced an integration with Slack that will automatically provide sales teams with AI-powered insights and real-time win-loss deal analytics. Sales, marketing, and customer success teams will now benefit from the Slack integration to automatically surface real-time insights on every contact, activity, buying group and engagement of…

Bright Pattern Announces Partnership with VION Consulting to Help Contact Centers Redefine Global Customer Communications

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software, Partners with VION Consulting to Provide Innovative Customer Support Technology Bright Pattern, the leading provider of enterprise contact center software, announces its partnership with VION Consulting, a global provider of communication and customer experience management solutions in Singapore, Malaysia, India and the Philippines. Bright Pattern Contact Center Software will help VION Consulting provide the most innovative and effortless…

Popular Pays Extends Series B To $6.6 Million, Adds Audible Co-Founder Ed Lau As Board Observer

Chicago-based Tech Company Gains Trusted Advisor, Extends Series B Funding by $1.1 Million Popular Pays, the software company that helps marketers collaborate with social content creators, raised an additional $1.1 million in series B financing. The new investment comes from ICCP SBI Venture Partners and brings the total amount raised for the round to $6.6 million. Popular Pays also added ICCP SBI Venture Partners Managing Director and Audible co-Founder, Ed Lau, to the board as an observer. Lau brings a wealth of…

Uberall Study: 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores ‘Near Me’

Only a Quarter Have Left an Online Review of a Store During This Year’s Holiday Season Uberall, the location marketing solution for businesses competing to attract and win local bricks-and-mortar customers, announced the results of its holiday ‘near me’ survey, to assess how often shoppers conduct searches such as ‘perfume shop near me’ or ‘pizza restaurant near me.’  Uberall polled more than 1,000 smartphone users – half from the US and half from the UK – between 7 and 11 December 2018 to understand their ‘near me’…

Nimble Collective Extends Its Enterprise-Class Animation Platform with the Acquisition of RGB Notes

Cloud-Based Animation Review Tool Is the Newest Addition to Nimble Studio for Enterprise Animation Production Nimble Collective, a company that is revolutionizing the animation industry by offering studio-level capabilities without the costly infrastructure, announced its acquisition of RGB Notes, a cloud-based suite of collaboration tools for animators, video editors and visual artists. With the addition and integration of RGB Notes, Nimble Collective now offers a comprehensive platform for professional animation…

First Tube Media Appoints Tech/Media/Music Entrepreneur Richard Johnson to Board of Advisors on Heels of Live Event Marketplace Launch

Johnson's Appointment Adds Unique Expertise as First Tube Deepens Live Event Offering First Tube Media (FTM), a live event content platform for brands, has just announced the addition of Richard Johnson to its board of advisors. Known throughout the music and technology industries for his unique foresight regarding music, technology, and media, Richard will be instrumental in advancing many of the efforts of First Tube Media. Johnson is the Founder and CEO of Eastlake Consultants, a full-service firm specializing…

Sony’s Crackle Shines by Leveraging the Technologies of the Deloitte-Salesforce-Adobe Nexus

Sony Crackle, a Sony Pictures Entertainment Venture, Is a Free Video Streaming Service Platform. Aided by the Deloitte-Salesforce-Adobe Trinity, Crackle Is Succeeding in Improving Its Subscriber’s Attention Span and Retaining Them Referencing their outstanding work for Sony’s Crackle, Deloitte Digital was recognized with a Salesforce Partner Innovation award in Dreamforce. The event took place in September this year and was considered the most innovative software conference of 2018. The award was in the ‘Innovation in the…

Carsten Thoma, Co-founder of SAP Hybris and Commerce Visionary, Joins Sitecore Board of Directors

Sitecore, the global leader in digital experience management software, announced that Carsten Thoma, one of the technology industry's most innovative thought leaders, has joined the company's board of directors. Thoma played an instrumental role in defining the market for omnichannel customer experience technologies with hybris AG, the company he co-founded in 1997 and sold to SAP in 2013 in the latter's bid to expand its enterprise commerce and digital marketing capabilities amidst tightening competition with Salesforce and…

14 Things Surfing Can Teach You About Business (and Life)

Many business people draw lessons from football coaches, mountain climbers and historical figures such as Attila the Hun. Too few take cues from surfing. In addition to serving as an enduring source of joy, surfing can also teach important business principles — if you’ll only pay attention, and listen to the waves. Embrace the Whole Experience The surfing journey is as much about getting to the wave as it is about being in a wave. The percent of time that you spend actually riding a wave is very, very, very low. Mostly,…

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play Instant. Clicking on the ‘Try Now’ button launches a short…

Brands Are Hard of Hearing in Europe When It Comes to Customer Listening Through Social Media Channels

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these "self expression channels" to listen more effectively to the voice of the customer. Some 40 percent of European marketers surveyed by the new CMO Council in new research…