Lattice Engines and Engagio Announce Strategic Partnership to Create Personalized and Scalable ABM Programs

Through This Partnership, Customers Receive Enriched Insights And Targeted Segments From Lattice's Atlas Platform Lattice Engines, the leading provider of AI-based revenue acceleration solutions and Engagio, the leader in account-based marketing orchestration products and solutions, announced a strategic partnership to help customers create seamless, scalable Account Based Marketing (ABM) programs. Through this partnership, customers receive enriched insights and targeted segments from Lattice's Atlas platform,…

Salesforce Leads in Enterprise High-Productivity Application Platform as a Service

Salesforce Recognized as a Leader in 2018 Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service; Evaluation Based on Completeness of Vision and Ability to Execute Salesforce is now positioned by Gartner, Inc. in the Leaders quadrant of the April 2018 Magic Quadrant for Enterprise High-Productivity Application Platform as a Service for its Lightning Platform solution. Anne DelSanto, General Manager of Lightning Platform, Salesforce, said, "Today's pace of innovation is driving every…

Clickatell Launches Customer Care Live Chat Named Touch Go

Clickatell Touch ensures live chat across a company’s website as well as social media platforms The enterprise version of Clickatell Touch was launched in 2016. Since then, Clickatell has been transforming ubiquitous customer care with the launch of Touch Go. Clickatell Touch brings customer engagement and care into a single business platform. "Today's consumers expect to engage with your brand on the digital channel of their choosing. They want to message your business and instantly have queries resolved, find the…

Panopto Slashes Cost Of Video Captioning

Captions Are Increasingly Essential to Making Video Content More Accessible Panopto, a leading video platform provider for businesses and universities, announced dramatically lower prices for its Section 508-compliant video captioning services. The company's captioning services now cost as little as $1.00 per minute including a service level agreement (SLA) for turnaround time, ADA-compliant accuracy, and a support team that can answer questions and respond to tickets. Panopto is the first vendor to offer this level…

Membrain Partners With DecisionLink to Drive Better Value Conversations

An Additional Benefit of Using the Membrain/Decisionlink Combination Is That It Creates Valuable Touchpoints for Salespeople to Build Relationships A new partnership between DecisionLink and Membrain will make it easier for sales teams to consistently have substantive value conversations with prospects at every stage of the sales process, increasing both deal values and win rates. DecisionLink's ValueCloud platform guides salespeople through an easy-to-use workflow about a given opportunity and then produces…

Ad Council Announces Margaret Johnson as Chair of one of its Campaign Review Committees

Margaret Johnson Joins Committee Chairs Susan Credle, Cindy Gallop and Rob Reilly in Leading Top Creatives in Review and Optimization of Ad Council Public Service Campaigns in Development Margaret Johnson, Chief Creative Officer of advertising agency Goodby, Silverstein & Partners, has been named Chair of one of the Ad Council's Campaign Review Committees (CRCs). She joins additional CRC Chairs Susan Credle, Global Chief Creative Officer of FCB; Cindy Gallop, Founder and CEO, IfWeRanTheWorld; and Rob Reilly, Global…

LINK Mobility Partners With Loop AI Labs to Introduce the Next Generation of Artificial Intelligence Services

Link Mobility Has Entered into an Agreement with the San Francisco Based Loop AI Labs to Embed Advanced Artificial Intelligence Capabilities into Its Platform, Making Link Mobility the Smartest Mobile Services and Solutions Provider in Europe LINK Mobility, the leading European provider of mobile messaging and solutions, entered into an agreement with Loop AI Labs, a leading provider of unsupervised cognitive computing. The partnership will bring the power of cognitive computing and artificial intelligence to LINK's 16…

comScore Brings Advanced Audiences to its Flagship Digital Audience Measurement Solution

Inclusion of IAB, OTT and TV Viewing Segments Allows Media Buyers And Sellers To Understand Multi-Platform Audiences Beyond Age And Gender comScore announced the addition of new Advanced Audience segments to its digital audience measurement solution, MMX Multi-Platform. The introduction of comScore Advanced Audiences™ provides MMX subscribers with a deeper understanding of digital audiences based on their interests, lifestyles and behaviors. This is part of a broader comScore initiative to integrate Advanced Audiences…

Flyt Brings Messenger Payments to Hospitality with Facebook

Flyt Has Piloted the New Technology in the Uk at Wahaca's Charlotte Street Location UK tech company Flyt was recently showcased at Facebook's annual F8 Conference keynote, alongside an announcement that its award-winning Pay at Table solution is now available on Facebook Messenger, allowing consumers to pay through Messenger apps and web. This marks the first time this type of payment service will be available via Facebook and is the first payment enabled chatbot experience on Messenger in Europe, and amongst the first…

SaleScout Data Solutions Announces Todd Schulte as New SVP of Sales

Business Development Leader, Todd Schulte, Joins Exec Team at Growing Sales Intelligence Company, SaleScout SaleScout Data Solutions, a leading B2B sales and marketing data provider used by enterprise companies to accelerate growth and revenue, has named Todd Schulte as Senior Vice President of Sales, reporting to CEO, Chris Lynde. On his first day with SaleScout, he will be representing the company at the SiriusDecisions Summit at booth K200 in Las Vegas. “We are excited to have Todd join our executive team,” said…

eRelevance Response Follow-up Service Launched for SMBs

New eRelevance Response Follow-up Service Will Reduce Revenue Leakage from  Patient and Prospect Requests That Go Unscheduled eRelevance Corporation, a leading customer engagement service for small-to-medium sized businesses, has announced the launch of its Response Follow-up Service. The new service addresses one of the most critical problems facing its healthcare clients, including the lack of time, tools, and resources to quickly follow up on the marketing-generated patient and prospect requests. Currently, the…

Ad Tech Leaders Align on Adoption of Ad Clouds and a Universal Asset Identifier

Extreme Reach, Adstream and Ad-ID Collaborate on Tech White Paper Advertisers and brands are facing an increasing set of challenges when it comes to delivering their video ads across non-linear channels. According to a new paper, the absence of a widely accepted unique identifier for every ad, coupled with outdated workflow processes, is costing the industry millions – in missed opportunities to fulfill programmatic ad requests, delayed campaign starts and hundreds of staff hours wasted on the search for creative assets.…

How to Evoke ‘Analog’ Emotions Using Digital Technology

Like most things these days, marketing is both an art and a science. With the rise of modern technology, though, one could easily be fooled into thinking it was merely the latter. AI, advanced data analytics, programmatic marketplaces and other emerging digital technologies have taken over as marketers have searched for better ways to understand and target their customers. But this “science” alone only gets us so far. In marketing, emotion plays a fundamental role. In fact, research suggests that effective marketing can…

The Rise of PathFactory: LookBookHQ’s Branding Evolution

Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, Insight, and Revenue Today, a MarTech 150 RADAR company, LookBookHQ, announced the launch of PathFactory Content Insight and Activation Engine, subsequently rebranding themselves to PathFactory. Elle Woulfe, VP of Marketing at PathFactory, chatted with us at the time of this announcement, providing significant details on how they planned for their recent milestone and what it…

Atomic X Unveils ‘Rufus’, An Intelligent AI-Powered Chatbot

Atomic X Enters the AI Marketplace to Help Companies Scale with Intelligent Chatbots and AI Solutions with Rufus Atomic X, an experiential artificial intelligence (AI) firm and consulting business, has announced its emergence into the global AI marketplace with the launch of its flagship product, Rufus, the most advanced bot on the market to introduce complex chatbot automation combined with a traditional live-chat system. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn At the time of…

Troparé Launches B2B Data Management Tool with Closed-Loop Mobile Prospecting Integrations

Troparé Launches Workbench-Like Marketing Studio Consisting Of Ten Imperative Data Solutions Set To Transform Data-Driven Marketing Work Cycles Troparé, Inc, a thriving, privately held software development company, announced the launch of Troparé Studio, a completely self-service, closed-loop data management studio consisting of ten (10) powerful data solutions set to boost data-driven marketing and sales productivity and effectiveness.  Troparé Studio Designed specifically for non-technical B2B…

Formative Chatbot Integrations Coming To Workplace by Facebook

Formative Bots Can Be Integrated with Any Enterprise Communication Platform Formative, a cloud-based platform for productivity tools (bots), announced that its integrations for Workplace by Facebook will be made available in the coming weeks. Formative is among a select group of Workplace partners that have integrated with Workplace's newly announced App Directory. "The future of work is about working together in a more collaborative and data-driven workplace, and our mission is to empower people with virtual…

Seismic Acquires SAVO Group to Leap Ahead in Sales Enablement Market

With SAVO Group's Acquisition, Seismic Customers Will Enjoy Accelerated Pace of Product Innovation and Additional Sales Enablement Expertise from New Combined Company Seismic, a global leader in sales and marketing enablement, has announced that it has signed a definitive agreement to acquire SAVO Group. The new agreement is combining two of the major global sales enablement brands. The acquisition extends Seismic’s position as the leading platform aligning sales and marketing teams to effectively engage buyers with the…

How to Get the Attention Economy to Really Notice You

When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending what and where, how to invest in different buckets - from TV to digital, where your money is actually going, and budgets (namely, who is willing to spend the most). But what lies behind the dollar signs? The answer: an entirely different currency that the industry is truly busy chasing, and one that in today’s economy is even more scarce than cash - the human attention span. Scientific Seduction In…

Qualtrics Introduces Mobile In-App Software Development Kit for Leading Customer Experience Platform

Qualtrics Continues to Innovate on Technology That Connects Brands with Customers at Every Meaningful Touch Point Qualtrics, the leader in experience management, announced today the availability of a mobile in-app software development kit (SDK) available for its comprehensive Qualtrics Customer Experience (CX) Platform. The Qualtrics mobile in-app SDK, available for iOS and Android platforms, and accompanying designer portal, enables brands to quickly and easily build branded customer feedback experiences that…