Conversica Partners With Microsoft to Bring Conversational AI to Microsoft Dynamics 365

Conversica’s AI-Powered Sales Assistants Now Available on Microsoft AppSource to Help Microsoft Marketing and Sales Customers Automatically Convert More Leads Into Sales Opportunities Conversica, the leader in conversational AI for business, announced that its AI-based sales assistant technology is now deeply integrated with Microsoft Dynamics 365 and is available from the Microsoft AppSource online marketplace. The Conversica AI Sales assistant integrated with Microsoft Dynamics 365 enables Microsoft customers to…

Front Row Solutions Recommended as a Top Sales Enablement Partner by Selling Power Magazine

Selling Power Magazine Highlighted That Front Row Solutions' Innovative Mobile Data Collection Solution Enhances Sales Rep Productivity, Drives Real-Time Reporting, and Can Be Implemented as a Standalone Platform or Integrated With Any Legacy CRM or ERP System Front Row Solutions, the creator of a class-leading CRM platform that enables organizations to track and improve mobile worker efficiency, compliance and performance, announced that it has been recommended as one of the world's top sales enablement partners by…

TechBytes with Alex Wright, Head of Insight, Blis

Alex Wright Head of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns.  We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution. Normal 0 false false false EN-IN X-NONE X-NONE

Amplitude Unveils ‘Portfolio’ to Empower Companies Build Better Products

In an Industry First, Amplitude Enables Companies to Create Better Customer Experiences across an Entire Portfolio of Software Products Amplitude, the product analytics company, has announced the launch of 'Portfolio'. Amplitude's Portfolio is an industry-first solution that will enable product leaders at Fortune 500 brands and large enterprises to optimize the customer experience across a product suite. By tracking user behavior and engagement across multiple digital applications, product teams can use Portfolio to see…

Outreach Announces Winners Of First Annual Nucleo Customer Awards Recognizing Sales Excellence

Award Winners to be Honored at Unleash 2018, Outreach's User Conference Taking Place May 6-8 in San Diego Outreach, the leading customer engagement platform, announced the winners of the company's first annual Nucleo Awards, recognizing those Outreach customers who have achieved sales excellence through their use of Outreach's customer engagement software. The winners will be formally recognized next week during Outreach's annual user conference, Unleash, taking place May 6-8 at Paradise Point in San Diego. "We…

Interview with Anne Gretland, CEO, FotoWare

"Digital innovation is about how we no longer have to do many small tasks to get the job done or to make something happen." Tell us about your role and how you got here. What inspired you to be part of FotoWare? I fell in love with technology when I started working for Microsoft in 1998. I had never before experienced such a passion for technology or seen up close how technology so fundamentally can affect our everyday lives. That’s when knew I belonged in the IT-world, and I have never looked back. It is important for…

Criteo Direct Bidder Reaches Widespread Adoption as Publishers Embrace Header Bidding Technology to Maximize Revenues

Commerce Marketing Leader Further Enhances Publisher Integrations by Joining Prebid.org. Criteo S.A., the leading commerce marketing technology company, announced that Criteo Direct Bidder has been adopted by 2,000 premium publishers in less than one year in-market. The solution directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 18,000 retail and brand clients globally.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? The widespread…

Brainshark Customers to Describe Sales Enablement Success Stories at Summit

Brainshark to Also Demonstrate Acclaimed Sales Readiness Solutions - Including Upcoming AI-Powered Innovations Brainshark Inc., delivering SaaS-based sales enablement and readiness solutions, announced customer participation in the SiriusDecisions 2018 Summit, to be held May 8-10, in Las Vegas. The annual event, expected to draw more than 3,200 sales and marketing professionals, will unveil new best-practices research and B2B product innovations, and share strategies for measurably improving sales success. As companies…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Bluescape Unveils Private Cloud Collaboration Offering for Effective Data Control and Protection

Teams Can Connect and Collaborate Knowing That Their Content Is Secure and Adheres to Compliance and Regulatory Requirements While Satisfying GDPR Regulations With GDPR just a month away, Bluescape© has announced the availability of its new private cloud solution and new workplace tools – giving users added control, speed and ease in connecting and collaborating across virtual teams. The leading comprehensive workstream collaboration and digital workplace company is now expanding its workstream collaboration solution with…

AI-Powered Ad Exchange Codewise Appoints John Malatesta as President

The Company Supports Skyrocketing Revenue Growth By Strengthening Its Operational Alignment Around The Customer Codewise, the industry-first provider of AI-powered ad exchange, DSP, and online ad measurement and optimization platforms for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced the appointment of Dr. John Malatesta as the company's first President. John Malatesta will report to Robert Gryn, CEO and owner of Codewise and a member of the Forbes…

ironSource Expands Programmatic Marketplace, Adding Mobile Interactive Video Inventory and Moat Integration

Along with Programmatic Access to Premium In-App Video Inventory, Buyers Can Now Leverage In-App Interactive Ads; Initial Data Shows ironSource Inventory is 96% Viewable Mobile monetization and marketing company ironSource announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, a leading analytics and measurement company. Reaching 1.5B unique consumers a month, ironSource’s…

Appian and KPMG Apply AI to Create Innovative Digital Solutions for Businesses

Appian and KPMG Are Working Together to Build Innovative Applications of AI and Machine Learning - Ranging from Voice Analytics to Prediction Based on Big Data and Chatbots Appian and KPMG LLP have announced an expansion of their strategic alliance. Together, the companies are focused on making it easier to realize the business value of artificial intelligence (AI) by combining the KPMG Ignite portfolio of AI services with the speed, features, and intelligent automation (IA) capabilities of Appian’s low-code platform.…

Salesforce to Invest $2.2 Billion in its French Business Over Five Years

Salesforce Pledges to Invest in Growth, Innovation and Customer Success in France Prior to Meeting With French President Emmanuel Macron During His State Visit to the US Salesforce, the global leader in CRM, today announced plans to invest $2.2 billion in its French business over the next five years. The company made the announcement to French President Emmanuel Macron ahead of an event in his honor during his first state visit to the United States. Salesforce President & Chief Financial Officer Mark Hawkins will…

Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding

The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, and Pivotal Software A Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, has announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform empowers B2B marketers to create personalized content experiences at scale. Why You Should Read…

SalesHero Defines the Modern Sales Process With Artificial Intelligence

New Sales AI Assistant Robin Automates Tedious Tasks That Take Up Selling Time SalesHero introduced Robin, a new class of sales AI assistant built for the sales rep but truly benefiting the entire sales organization. Leveraging powerful artificial intelligence, Robin learns from the user’s actions and automates sales processes to improve daily productivity. IDC predicts that from 2017 to 2021 AI-powered CRM activities will boost business revenue by $1.1 trillion. Sales teams, in particular, must learn to combine their…

SugarCRM Elite Partner Faye Business Systems Group Named Among the 20 Most Promising Sage Solution Providers

FayeBSG Is Named by CIO Review as 20 Most Promising Sage Solution Providers for 2018 for Helping Clients Reach ROI Quickly As a top Sage partner, Faye Business System Group (FayeBSG) has been named by CIO Review as one of the top 20 Most Promising Sage Solution Providers for 2018. To help CIOs find the right Sage solution provider for their business, a distinguished selection panel has studied dozens of Sage solution providers that have enabled their clients to achieve Sage ROI quickly. FayeBSG is a long time Sage…

Fuel Cycle Exchange (FCX) Unveiled to Empower Market Researchers

Fuel Cycle, a Leader in Enterprise Market Research Solutions Launches the First All-In-One Platform for Customer Insights Professionals MarTech® – The Marketing Technology Conference is underway, and the first big news has arrived from the event. Fuel Cycle has announced the launch of Fuel Cycle Exchange (FCX). Fuel Cycle Exchange is an industry-first platform that aggregates insights tools, providing an all-in-one solution for market researchers to power their entire research lifecycle. FCX enables Fuel Cycle customers…

Daylite Mac CRM Adds New Integrations To Save Small Businesses More Time

New Powerful Integration Capabilities in Daylite, the Popular Mac CRM, Make It Possible for Small Businesses to Save Time by Automating More Than Ever Marketcircle announced recently that Daylite, the popular Mac CRM for small business, now has powerful new integration capabilities that will help their small business customers to automate more and save more time. Until now, Daylite users could leverage the popular service, Zapier, to get other apps to talk to Daylite and automate pulling info into Daylite. The challenge…

Capturing the Omnichannel Opportunity: dotmailer Extends Platform to Help Brands Be Smarter Than Ever

Extended Platform Aims to Help Time-Poor Digital Marketers Build More Effective Strategies in Today's Multi-Channel World dotmailer, a leading provider in the digital marketing sector, has announced the launch of new omnichannel features which enhance its existing marketing automation platform. With a host of new channels now available – including SMS and Facebook Messenger, automated retargeting across Google AdWords and Facebook Audiences, and in-email product recommendations – this development will empower brands to…