Seismic Acquires Grapevine6 to Enable Digital Sales Engagement Across Multiple Customer-Facing Social Media and Digital Platforms

Combined offering to provide sellers the ability to discover, curate and deliver personalized, compliant content with buyers engaging on social media, thereby deepening relationships and driving revenue Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced the acquisition of Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels. The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital…

Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

Firstlight Media Teams with Google Cloud to Deliver Next-Gen OTT

Unlocks Service Agility, Scalability, Extensibility Across Partner Ecosystems Firstlight Media announced that it has partnered with Google Cloud to support rapid deployment and expansion of OTT video streaming services. Firstlight Media's microservices-based architecture takes full advantage of Google Cloud capabilities, including: Agility to launch services in weeks, rather than months; Scalability for cost effective growth with customers' businesses and support for complex use cases; and Extensibility that…

Veritone and Base Media Cloud Announce Six-Year Agreement with Extreme E to Enable Global Content Distribution and Instant Accessibility

The collaboration supports Extreme E’s mission to drive awareness around sustainability and climate change Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, together with Base Media Cloud, announced a new six-year agreement with Extreme E through their production partners Aurora Media Worldwide and North One. Extreme E is a sports organization that uses groundbreaking electric SUVs to race in remote parts of the world while raising awareness for climate change. The…

Algonomy Launches to Power ‘Digital First’ as the ‘New Normal’ for Retailers and Brands Across the Globe

RichRelevance & Manthan Software form a new martech AI company that offers industry’s only real-time Customer Data Platform (CDP) with built-in customer activation, personalization and analytics specifically designed for retail RichRelevance, the global leader in experience personalization, and leading cloud analytics provider Manthan Software, today announced they have completed their merger to form a new, rebranded company Algonomy, which allows companies to rapidly unify all customer data in a single platform for…

Stack8 Announces Upcoming Major Release of SMACS Unified Communications Management Platform Designed to Manage, Automate and Control UC…

Stack8, North America's leading provider of Unified Communications (UC) Solutions, announced that it will release version 7.0 of its renowned SMACS Unified Communications Management Platform (UCMP) in Q1 2021. The company’s highly regarded UCMP seamlessly integrates with UC platforms including Cisco and Microsoft with advanced integrations to 8x8, RingCentral and more on the near-term roadmap. The major 7.0 release of the SMACS UCMP will debut new features and functionality offering advanced built-in business intelligence…

Partnership for Responsible Addressable Media Invites Industry to Contribute Addressability Code For Collaborative Development

Submissions Must Support Consumer Privacy, Equal Access; Process Builds on Working Group Efforts by Hundreds of Companies to Develop Business Use Cases, Legal & Policy Guidance, Technology Standards The Partnership for Responsible Addressable Media extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial…

iMedia Brands’ Float Left Interactive Partners with 24i to Deliver Leading OTT Solutions for Roku

iMedia Brands, Inc. announces its subsidiary, Float Left Interactive (Float Left) and streaming video experience specialists 24i will partner to leverage the power of Float Left OTT technology to offer advanced applications on Roku, one of the leading connected TV devices. Float Left has over a decade of experience in the OTT space, having served as Roku's first development partner and as a Roku Preferred Developer today. Over the years, Float Left’s native codebase has evolved immensely with the growing industry. What…

Power Digital Acquires Premiere Performance-Based Media and Social Creative Company, Social Method

Partnership Creates One of The Largest Tech-Enabled Performance Based Marketing Services Companies Powering Ecommerce Power Digital announced its acquisition of Social Method, one of the fastest-growing data-driven digital media buying and creative companies in the country. Specializing in performance-based Facebook and Instagram media and creative services, with a hyper-focus on driving a high return on business outcomes and revenue growth, Social Method is well-respected both for its impressive client portfolio and…

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns

eTargetMedia launches new display ads retargeting solution to help marketers maximize results on the company's precision-targeted email marketing campaigns. eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email…

Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms

New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…

Adverttu Becomes Only OOH Media Owner on WeWork Labs

Startups gain easy access to affordable, scalable on-car advertising Adverttu, the adtech company bringing out of home advertising into the digital age, has joined WeWork Labs, the global digital platform connecting and supporting early-stage startups and small businesses. Artjom Jekimtsev, CEO and founder of Adverttu, said: “WeWork Labs is an exceptional resource for ambitious startups, hyper growth companies and disruptive challengers. Seasoned founders and pioneering entrepreneurs know that strong partnerships build…

Cadent to Expand Automated Addressable Linear and VOD Advertising Platform Across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021 Cadent, the advanced TV platform company, announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global, one of the world's leading converged video, broadband and communications companies. Cadent has now expanded its automated addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow…

Predictions Series 2021 with Verizon Media’s Chief Business Officer, Iván Markman

Hi Ivan, please tell us how you hoped the New Year 2021 will start for the industry. The industry overall, I expect the next not-normal! For 2021...let’s start with consumers: coming out of 2020 there will be a confluence of factors that will likely create very unique consumer patterns. For starters, there will be continued uncertainty around the pandemic and its cure (vaccine timing and effectiveness, collective immunity, etc.) as well as the economic impact on households (employment, stimulus, impact to savings and…

Stingray Business Signs Media Solutions Agreement with ClubCom

Stingray Business, a leading business-to-business multi-platform music, and in-store media solution provider, announced that it has concluded a deal to provide curated streaming music services for ClubCom, a division of Zoom Media, the leading provider of digital entertainment and marketing networks within the fitness industry. This new partnership seeks to provide exciting digital innovations to deliver an immersive experience for members of fitness centers across Canada and the United States. Marketing Technology News: …

How Retail Brands can Attain Success With Data Management Platforms

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

BBTV’s YoBoHo to Distribute Premium Content Across Pluto TV In Latin America

YoBoHo New Media Private Limited, a subsidiary of BBTV Holdings Inc., home to the popular kids IP HooplaKidz, is excited to announce that its premium kids content is now available for streaming, across Pluto TV users in Latin America. Marketing Technology News: Panopto Announces New Collaboration Features for Rapid Knowledge Sharing YoBoHo, a subsidiary of BBTV, is a global digital media company that specializes in creating, distributing and licensing original content in the kids & family, lifestyle, and…

WarnerMedia Acquires You.i TV

WarnerMedia has completed its acquisition of You.i TV, a leading provider of cross-platform development tools for TV and media companies. The company’s You.i Engine One enterprise development platform delivers video apps across mobile, tablet, game consoles, streaming devices, set-top boxes, and Smart TVs using a single codebase. The single codebase approach allows developers to build app features and make user experience changes once and then deploy across a variety of devices and operating systems, saving time and…