EditShare, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, announces support for the Amazon Web Services (AWS) Media Intelligence (AWS MI) solutions, providing customers with the ability to maximize the value of their content through enhanced metadata and scalable production capabilities. EditShare, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and…

CaptionHub announces its collaboration with Amazon Web Services (AWS) as part of the launch of AWS Media Intelligence solutions for high-accuracy subtitling CaptionHub announces its collaboration with Amazon Web Services (AWS) as part of the launch of AWS Media Intelligence (AWS MI) solutions to deliver high-accuracy transcription and translation for their enterprise clients, at scale. AWS MI solutions allow organizations to analyze their media content, discover new insights and opportunities, and increase the lifetime…

Meltwater B.V., a leading global provider of media intelligence and social analytics, has entered into an agreement under which it is committed to acquire Linkfluence, a French SaaS company using artificial intelligence to algorithmically mine social media for consumer insights. Marketing Technology News: HPOne Receives Its 10th Marcum Tech Top 40 Award For Company Growth The Linkfluence acquisition would be Meltwater’s ninth since 2016, and the first since the company was listed on Euronext Growth Oslo in December 2020.…

Shailin can you tell me how and why you founded Method Media Intelligence. I started as a consultant primarily focused on helping advertisers, agencies and platforms understand invalid traffic. I listened to the pain points that were traditionally faced by marketers when it comes to measuring their digital ad-spend and built MMI360  Which I am proud to say is now MRC accredited.  Historically sampled measurement has plagued the ad-technology industry since its inception. Which we solved with a 5 millisecond device…

Method Media Intelligence (MMI) has launched its comprehensive digital media measurement product called MMI360, that seamlessly addresses marketer needs of verification, transparency, and supply path quality. For too long, the monetization engine of the internet (online advertising) has been unorganized and focused on tracking users instead of transactions. These transactions can be stored and retained indefinitely so that buyers can use this advertising data, "receipts" in a variety of ways. Marketing Technology News:…

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 could be the most challenging year for journalism and content marketing. Fighting against constant accusations of fake news on one hand and staying on top of media intelligence and analytics, journalists and content marketing professionals have an unprecedented battle ahead. Fake news has been prevalent for the entire lifetime of the internet, but it’s just how fast it can…

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Meltwater, a global leader in media intelligence, announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. The acquisition further strengthens Meltwater’s powerful media analytics and insights platform by bringing on Algo’s patented Velocity of Information engine, which surfaces rising trends from tens of millions of real-time data points. The acquisition also brings Algo’s team of award-winning information Natural Language Processing and…

Linkfluence, the leading social media monitoring platform, has announced a key partnership deal with social marketing platform Spredfast. The international agreement between the two social data intelligence firms will enable marketers to capture and analyze real-time consumer data to enhance brand engagement across channels. "Linkfluence and Spredfast share strong technological standards and performance, a deep sense of customer service and a DNA where innovation is omnipresent. We are proud to be able to offer our…

New brand reinforces company's mission of helping organizations across various industries transform their businesses through actionable data UberMedia, the leading data insights platform, today announced it is changing its name to UM as part of a strategic rebranding initiative. The new brand reflects the company's mission to deliver best-in-class business intelligence and data analytics solutions across various industries. Marketing Technology News: World CX Summit – Asia To Discuss Latest Trends In Customer Experience…

Investments in Public Benefit Company Spiked During The 2020 Presidential Election as Demand for Unbiased Content Increases Ad Fontes Media, the media bias intelligence leader and producer of The Media Bias Chart®, today announced it has successfully closed its initial fundraising round. In conjunction with the news, Ad Fontes Media also announced the launch of its Ad Apex™ solution suite. Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s Fastest-Growing Private……

MediaSonarVantage Empowers Partners to Protect Customer Digital Data and Reputation Media Sonar Technologies, Inc., a Web Intelligence and  Investigation platform, today announced MediaSonarVantage, a global channel program giving Technology Partners, MSSPs and VARs the ability to better protect their client's digital data, reputation and bottom line. MediaSonarVantage is uniquely designed, providing partners with the tools, technology and support to expand coverage of a customer's digital attack surface, increasing…

Cision announced that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement. The forces of digital transformation reward those organizations and boardrooms that listen to and quickly…

Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI) product. Through Verity, Mediavine is passing contextual segments in the bid request to industry-leading Supply Side Platforms (SSPs). In mid-2019, Mediavine began offering contextual targeting as a way to combat the instability of third-party cookies in the various internet browsers. Due to growing demand from marketers, Mediavine has…

Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media Inmar Intelligence, a data-driven technology-enabled services company, announced Wakefern Food Corp, the largest retailer-owned cooperative in the United States, is expanding its use of Inmar’s Retail Cloud to offer targetable and attributable off-site media at scale for its brands. The New Jersey-based cooperative…

Variety is launching a major new initiative: Variety Intelligence Platform. Considering we’re regarded as the bible for the media and entertainment business, you might assume this storied brand has seen it all over the course of its 115-year existence. But there’s nothing like the era the industry finds itself in today. Technology continues to unleash profoundly transformative forces, and we’re just beginning to understand how the coronavirus crisis will do same. Keeping up with all this change requires us to take…

Horizon Media Hires AI Leader Randy Browning as President to Lead Night Market Horizon Media, a leader in driving business-based outcomes for marketers, announced that it has launched a new data intelligence company, Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behaviour within the walled gardens of Amazon, Google and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. Night Market will be led by a leading AI and data intelligence…

Moving Walls, a Singapore-headquartered global advertising technology company, has partnered with Interaction Channel Limited (ICL), a pioneer media and advertising company in Nigeria to launch the region's first location intelligence powered planning and buying solution for offline media. From Left - Ayo Oluwatosin, GMD, Rosabel Group; Srikanth Ramachandran, Founder/CEO, Moving Walls and Tosan Omagbemi, MD, Interaction Channel Ltd. The strategic partnership launched via an industry…

Smeckn, Inc. releases an artificial intelligence (AI)-based web application for social media. Smeckn (Social media checking) uses AI algorithms to help people analyze and clean up their digital footprint. A person's digital footprint is the collection of all their social media content: all the tweets, posts, and pictures they have generated online. Over the years, many people have posted and tweeted things they regret: things that just seem immature, hurtful, or just plain wrong today. Smeckn helps by analyzing a person's…